Growth Hacking by Clinton Brown at The Bakery in Sioux Falls SD. http://www.thebakerysf.com

1. GROWTH HACKING
CLINT BROWN’S GUIDE TO

2. GROWTH HACKING?
WHAT IS

3. WHAT IS GROWTH HACKING?
GROWTH HACKING IS:
a marketing technique developed by
technology startups which use creativity,
analytical thinking, and social metrics to
sell products and gain exposure.

4. WHAT IS GROWTH HACKING?
GROWTH HACKING IS:

5. WHAT IS GROWTH HACKING?
WHO IS A GROWTH HACKER?

6. “THE END GOAL OF EVERY GROWTH HACKER IS
TO BUILD A SELF-PERPETUATING MARKETING
MACHINE THAT REACHES MILLIONS BY ITSELF.”
Ryan Holiday
WHAT IS GROWTH HACKING?

7. GROWTH HACKING
PROCESS?
WHAT IS THE

8. WHAT IS THE GROWTH HACKING PROCESS?
THE GROWTH HACKING PROCESS:
1. Define actionable goals
2. Implement analytics to track your goals
3. Leverage your existing strengths
4. Execute the experiment
5. Optimize the experiment
6. Repeat

9. WHAT IS THE GROWTH HACKING PROCESS?
1. DEFINE ACTIONABLE GOALS:
Increase active daily users
Increase content creation by 2x

10. WHAT IS THE GROWTH HACKING PROCESS?
2. IMPLEMENT ANALYTICS TO TRACK YOUR GOALS
Do you track metrics around the content?
(file size, length, views, shares, etc)
Do you track the devices that are used to consume the
content?

11. WHAT IS THE GROWTH HACKING PROCESS?
3. LEVERAGE YOUR EXISTING STRENGTHS
Send an email to your list.
or
Add a new section to your site

12. WHAT IS THE GROWTH HACKING PROCESS?
4. EXECUTE THE EXPERIMENT
You decided to:
1. Increase your content by 2x
2. Implement analytics
3. Send a blast email
4. So now what?

13. SEND THE DAMN EMAIL.

14. WHAT IS THE GROWTH HACKING PROCESS?
5. OPTIMIZE THE EXPERIMENT

15. WHAT IS THE GROWTH HACKING PROCESS?
6. REPEAT

16. GROWTH HACKING
FUNNEL?
WHAT IS THE

17. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
ACTIVATE
MEMBERS
RETAIN
USERS

18. GROWTH HACKING FUNNEL
FUNNEL TRANSLATION
BLIND DATE
BEING IN A
RELATIONSHIP
GETTING
MARRIED

19. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Pull Push Product

20. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Pull

21. GROWTH HACKING FUNNEL
PULLING IN VISITORS
1. Blogging
2. Podcasting
3. Ebooks, guides, whitepapers, etc
4. Infographics
5. Webinars
6. Conferences

22. GROWTH HACKING FUNNEL
PULLING IN VISITORS
7. SEO
8. Social Media
9. Contests
10. Apps
11. Deal Sites
12. LOPA (Leveraging Other People’s Audience)

23. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Push

24. GROWTH HACKING FUNNEL
PUSHING IN VISITORS
1. Purchase Ads
2. Promo Swap
3. Affiliates
4. Direct Sales

25. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Product

26. GROWTH HACKING FUNNEL
PRODUCT GETTING VISITORS
1. Network Invitations
2. Social Sharing
3. API Integrations
4. Backlinks
5. Incentives
6. Organic

27. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
ACTIVATE
MEMBERS
GET VISITORS

28. GROWTH HACKING FUNNEL
ACTIVATE MEMBERS
1. Landing Pages
2. Copywriting
3. Calls to action
4. Onboarding
5. Gamification
6. Pricing Strategies

29. GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
ACTIVATE
MEMBERS
RETAIN
USERS

30. GROWTH HACKING FUNNEL
RETAIN MEMBERS
1. Staged Traffic
2. Speed to AHA
3. Don’t fear email
4. Alerts and Notifications
5. Exit Interview

31. GROWTH HACKING FUNNEL
RETAIN MEMBERS
6. The Red Carpet
7. Increase Value
8. Community Building
9. Make Them Happy

32. MEASURE
METRICS TO

33. KPI'S

34. [K]

35. COHORTS

36. SEGMENTS

37. MULTIVARIATE TESTING

38. [CAC]

39. [LTV]

40. GENERAL ANALYTICS

41. EVENT/PEOPLE BASED
ANALYTICS

42. NICHE ANALYTICS

43. CUSTOM ANALYTICS