28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Mobile Application Development-Components and Layouts
#MBC2016 Dmitry Kapustin, Account Director @ Clickky: Robots or not: tips & tricks for discovering low quality traffic
1. Robots or not: tips & tricks for
discovering low quality traffic
The World's Leading Platform for Publishers
to Monetize Mobile Traffic in Emerging Markets
clickky.biz
Dmitriy Kapustin
2. Head of Account Department
[Photo of the speaker]
clickky.biz
Dmitriy Kapustin
● Revenue management analyst
● Financial security analyst
● Degree in Finances
Previous experience:
3. Сlickky is the leading platform for mobile
traffic monetization in emerging markets.
The platform offers a wide variety of solutions,
tailored to the needs of mobile publishers.
Clickky ensures easy integration and high eCPM
rates. Its user-friendly interface enables
publishers to reduce the number of actions
required to launch ad campaigns.
clickky.biz
About Clickky
With the primary focus on mobile
traffic monetization, we operate
worldwide, delivering offers from
more than 120 different countries
and 30 000 campaigns daily.
We create the strongest demand
in the industry!
In 2016 Clickky made TOP-5
among advertising and marketing
companies and TOP-3 among mobile
ad-tech companies in the Inc.5000
Europe ranking.
4
Countries
80+
Employees
5
Offices
clickky.biz
6. Bots: pros and cons
CONS:
● Possible client loss
PROS:
● Profit out of nothing
● Bringing life to the idea of chatbots
(Telegram, Whatsapp, etc.)
For publishers
clickky.biz
7. clickky.biz
CONS:
● Low key indicator (ROI, LTV, ARPU, etc.)
● Financial losses
PROS:
● Knowing your user better as the result of
analytics improvement
● Boost campaigns
● Going to IPO
● Testing (e. g. gamer-bots)
Bots: pros and cons
For advertisers
8. Having 20-30 active
campaigns available
and 10-20 publishers
on each platform, you
will have to be
monitoring up to 500
placements.
clickky.biz
10. clickky.biz
Indicators to analyze:
Fraud indicators and learning curve
1. Click IP = Advertiser’s IP
2. Duplicate IPs
3. IP range
4. Abnormal session length
5. Time breaks
6. IP black list
22. USA | NEW YORK
410 Brighton Beach Avenue
11235 NY
Israel | Tel Aviv
Dubnov Street, 7, 61000
Russia | Moscow
Serebryanicheskaya naberejnaya, 29
Business Center «Silver City», 109028
Ukraine | Odessa
Admiralsky ave. 34/2,
Business Center «Admiralsky», 65059
Ukraine | Кiev
Metallistov st.20,
Business Center «Veda», 03058
For advertiser inquiries:
Email: advertisers@clickky.me
For publisher inquiries:
Email: publishers@clickky.me
For cooperation inquiries:
Email: vr@clickky.me
For media inquiries:
Email: np@clickky.me
Toll-free USA +1 800 578 65 34
Toll-free UK +0 800 189 14 49
CLICKKY.BIZ | CLICKKY.RU | CLICKKY.ASIA