28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/ More useful info on our: - website: https://clickky.biz - blog: https://clickky.biz/blog Sign up!

1. Mix & Match
Finding the Perfect Balance Between Rewarded and Display Ads

2. Nice to meet you!
Dan Ekstein
Sr. Director, Global Business Development
ironSource @ironSource

3. Reward Vs.
Display Advertising
@ironSource

6. What’s your goal? Brands vs. Performance
Reach vs. The Right Audience vs.
Performance
Look-alike models
@ironSource

7. Know your options!

8. Display Advertising @ironSource

9. Evolution of Display Advertising
Banner Interstitial Video InterstitialIn-Stream Video In-Stream
@ironSource

10. Networks DSP Ad Exchanges
Technological Advancement
@ironSource

11. Know your options
Social and
Search
● Massive scale
● Quick growth
● Best targeting
● High cost vs High quality

12. Know your options
Interstitial
● Download volume
● Quality users
● Brand awareness

13. Know your options
Banners
● Brand awareness
● Market share in case of
all-out campaign
● Not optimized for UA

14. Rewarded Advertising @ ironSource

15. Know your options
Rewarded
Video
● High-quality users
● Brand awareness
● High engagement
● High CTR
● High completion rates
Watch this short video and earn 10,000 coins
https://drive.google.com/open?id=0B2L23yMVNq7YUXduOVdxNUpvQmM

16. Know your options
Rewarded
Offerwall
● Download volume
● Market share
● Rank increase
● Organic uplift

17. Finding the
Perfect Formula
@ironSource

18. IAP
(only 0.5% - 2% see profit, when done right.
Lower success rate)
Rewarded / Incent Ads
(not easily integrated into all apps)
Display Ads
(easy integration into all apps)
* Players who engage with ads are 2x more likely to make
an IAP and spend 40-100% more than players who do not
(source: DeveloperTech)
vs.
● Banner
● Interstitial
● In-Stream
● Video Interstitial
● Video In-Stream
@ironSource

19. Questions?
Dan Ekstein
Sr. Director, Global Business Development
dan.e@ironsrc.com
@ironSource