The second, and final part, of our epic infographic two-part series on the most successful communications media ever. SMS has revolutionised both how we communicate and how marketers engage consumers. Up to 90% of polled mobile users who participate in SMS loyalty programs believe they offer value and, statistically, SMS coupons are tenfold more likely to be redeemed than those offered via direct mail or via a newspaper. Additionally, 57% of consumers say they are interested in opting into their favourite brands’ SMS loyalty programs. Fewer than 5% of SMS marketing campaigns are opted out of.