A simple flow infographic showing how restaurants can use multi-channel marketing software to build awareness, build a database, build repeat custom and build that all important brand salience.

1. 1
8
8
31
Restaurant Marketing with
Multi-Channel
Marketing Software
DIRECT MAIL
Joe from Joe’s Pizza Restaurant
does a flyer drop to a whole postcode
promoting his restaurant and a
fantastic offer available by SMS.
SMS
Mark reads the flyer and responds
to the offer via SMS and gets an SMS
back with a 50% off first meal offer.
NOM NOM
Mark visits Joe’s Pizza Restaurant
with a friend and 50% off
nom, nom, nom ensues.
EMAIL
Mark is then put on Joe’s monthly
eNewsletter ‘PizzaLetter’ which
always contains lots of fun, food
and exclusive offers.
SMS
Mark receives an SMS after his visit
asking him to rate the experience
and as an added incentive he’ll receive
by email an offer on his first take-away.
NOM NOM
Mark orders his first
take-away pizza,
and 2-for-1 nom,
nom, nom ensues.
DIRECT MAIL
Mark then, in time, receives
a copy of Joe’s new
menu in the post.
And his marketing journey with Joe
continues…..
EMAIL
Mark then receives an email
with a 2-for-1 offer on his
first take-away order.
www.clicksend.com https://www.facebook.com/Click.Send.SMS/ https://twitter.com/ClickSendSMS https://www.linkedin.com/company/clicksend/clicksend.com /Click.Send.SMS /ClickSendSMS /company/clicksend/https://www.linkedin.com/company/clicksend/Infographic created by
www.clicksend.com
software should allow you to do all
this and more without the huge cost.
Get multi-channel, get automated, get scheduled.
All channels can be scheduled
so this whole campaign can
be pre-scheduled.
Automations can be put in place
so engagements (or lack of) on emails
and SMSs can trigger further actions.
e.g. Response to an SMS triggers an
email.
Good multi-channel marketing