Content marketing can help companies provide valuable information to customers and catch the big fish prospects. This infographic outlines seven steps to content marketing success, compared to going on a fishing trip.

1. 1
2
3
4
5
6
7
Hooked on
Content Marketing
Create
the Bait
Find the Fish
Bait the hook
Attach the Sinker
Reel them IN
Weigh
your Catch
Cast
the Line
Identify your audience.
Create buyer personas and
segment customer groups.
Develop content
that educates, helps
or entertains your
target audience.
Create a compelling call
to action. Balance your
request for information
with the value of your
content.
Tailor your message to appeal to
your target audience and ideal
buyer personas.
Distribute your content
through channels used by
your audience – email,
social, mobile and web.
Turn conversions into
customers with
marketing automation
tools like lead scoring
and nurture marketing.
Analyze the results of
your campaign to
attribute success and
adapt for optimization.
62%
Content Marketing Costs
Less than traditional mktg
7 out of 10 consumers like custom content
because information is targeted to specific interests
77% of consumers understand
that the company is
selling something,
but that’s OK as long as the
information is valuable
87%
of marketers use
SOCIAL MEDIA
to distribute content
67%
On average,
companies
with
blogs
produce
more
leads
per month
Sources: Demand Metric (http://www.demandmetric.com/content/content-marketing-infographic), Custom Content Council
(http://www.customcontentcouncil.com/sites/default/files/CMO_presentationFINAL.pdf), Content Marketing Institute/MarketingProfs
(http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf)
Download the ebook: www.clickdimensions.com/contentmarketing
www.clickdimensions.com
Content marketing can promote your brand, establish your organization as a
thought leader, and generate high quality leads for your sales team. Follow
these steps to build, execute and measure your content marketing strategies.