Click.ru is a mobile app promotion agency that offers exclusive promotion strategies tailored to each app and platform. They work with leading social and mobile networks in Russia to drive non-incentivized traffic at a lower cost per install than competitors. Click.ru ensures install quality through moderation and fraud prevention. They take a personalized approach to each client's needs with regular reporting and strategy optimization.

2. Click.ru — exclusive mobile apps
promotion
l We schedule and select mobile tools for each specific application and
each specific platform;
l We offer non-incentive traffic. We work with well-known publishers —
leading Russian social & mobile networks;
l Quality of installs is ensured by manual moderation of the premium
sources and anti-fraud algorithms;
l Advertising in CPC and CPM basis. We optimize CPI so that it costs
decreases from 1- 1,4 EUR to 0,5 — 0,9 EUR during your campaign;
l Personal approach to the client's needs. Regular reporting and analytics.

3. Personal planning
l There are no universal solutions. We offer personal
approach to your product. We will promote your app
taking into account specific features of the industry,
and also different platforms or the number of your
competitor's downloads;
l We create a flexible strategy that is improving in the
course of the campaign. Quick reaction to any
changes guaranteed savings on your budget.

4. No intermediaries
Real people in app facilitate its long life and successful
monetization. If you catch up to the app only robots
today, what will you do with them tomorrow?
l We place advertising (display, contextual ads ect.)
and attracts those who are really interested in your
app.
l Reaching TOP shouldn't be your goal. Our aim is to
provide your app «long life», popularity and high
income.

5. Reputable traffic sources — our
partners

6. Automation
l Our agency is the official partner of AppInTop — an
automated service for the mobile app promotion;
l We use tracking system AppInTop and use
automation when it is necessary to optimize the
campaign for CPA (cost per action). For mobile
applications with in-app purchases «action» is a LTV
(life time value — the total income per user) for
application without in-app purchases this is LT (the
lifetime of the user)

7. Conditions of cooperation
l Development strategy of exclusive promotion for a couple of
months;
l Media buying, media planning;
l Operability assurance of an advertising campaign;
l Banner ad design,
l Landing Page design (if necessary)
l Analyst and expert advice;

8. About Click.ru
• a part of the international holding Pult Group – Russia’s leading
provider of SEM, SEO and contextual advertising
• 6 years’ experience; more than 300 clients
• Analytics department;
• our own, advanced technology, Pay Per Click automation solutions;
• Digital media experts, conference speakers. Coach of educational
center Cybermarketing
• Yandex.direct and Google AdWords certified partner

9. Other possibilities
l Contextual advertising on Yandex & Google. We prepare cost
estimation, set relevant keywords, write text ads, provide day-to-day
management of your PPC campaign.
l Display advertising on selected and best suited websites. We
increase your brand awareness thanks to wide range of formats
and multiple targeting options.
l Native advertising — unique articles with keywords, thematically
matched to the website. We write and publish articles on
permanent basis.

10. Our clients

11. Digital performance Agency
Natalia Karpiuk
International Sales Manager
Tel: +7 495 989 97 00
Skype: natalia.karpiuk1
Email: nkarpiuk@click.ru
Web: www.click.ru/en