We offer you the wide range of mobile ad banners and mobile apps on well-known websites. With our help, you can engage your users and place your mobile contextual advertising network in Google AdWords, or targeted mobile ads in social networks (Classmates ”Odnoklassniki”, My World “Moi Mir”, Facebook).
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Mobile advertising
This is a great possibility to be in touch
with your consumers whatever
you do or wherever you are
● At work
● On holiday
● In a shop
● In metro
● In traffic jam
● Wherever...
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Internet in Russia
Audience in big cities
22
%
78%
Russia 100k+, % of population, 12+age
70%
30
%
59%
41%
2012 2013 2014F
Usage share of mobile grows every year
4. Mobile audience in Russian internet has grown
to 21,2 mio users *
* according to TNS Web Index data, Russia 100k+, % of population, 12+y.o, September 2013
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This is 15% of the
population!
5. Nobody has thought about mobile users!
Standard tools of promotion in the interaction with mobile users are
highly inefficient or don't work at all.
Result — you loose your potential clients
Why 21,2 mio users haven't seen your
advertiser?
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6. Why banner ads don't work?
Standard banners on the
mobile screens are:
✓Small / unreadable
✓Displaying incorrectly or not
displaying at all
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7. Why context doesn't work?
Standard contextual advertising
doesn't use additional mobile features
✓ By clicking on the text ad you cannot make
the order at once ( or make a call)
✓ There is no connection with a SIMcard,
clients location and the nearest point of sale.
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8. Standard website when
opening on the mobile
screen devices
✓ Open too slow or does not
open at all
✓ Displays incorrectly
✓ Search for an information is
difficult or uncomfortable
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? ?
Why website doesn't work?
9. There are effective methods of communication with
mobile users !
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10. ✓ Banner ads on mobile networks, apps, games
✓ Banner ads on mobile popular websites
✓ Mobile search (contextual mobile ads)
✓ Mobile websites, responsive web design (RWD) or mobile landing pages
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Methods of an effective interaction
12. According to Google's data, the number of queries from mobile devices has grown 500% for the last two years.
Tools to increase effectiveness of mobile
context
✓ By clicking on ads it is possibile to
purchase or make a call at once.
✓ Geotargeting. Depending on user's
location, the nearest point of sale is
dispaying.
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Mobile contextual advertising (search)
13. What this is for?
To convert mobile users into:
• Potential clients
• registrations
• orders
Benefits:
• Has smaller size, loads quickly
• Adapted for mobile screens and other mobile devices features
• Users can find useful information faster and easier
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Mobile landing page
14. Budget :
• Minimal order value EUR 1 800 per month
KPI:
• New conversions, 300 and more (orders, calls, installations)
• The cost of one conversion start at EUR 1,45
• The cost of click start at EUR 0,03
Discounts:
• Free of charge preparation of the landing page and creatives
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Budget / KPI / Discounts