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Click.ru
Performance digital Agency
Текст
SEM/PPC
SEO
Mobile adv.
Digital adv.
Research and analysis
Bulk Traffic
Automation
Enter the Russian Mobile market!
Bulk traffic
www.click.ru +7 495 989 97 00
Mobile advertising
This is a great possibility to be in touch
with your consumers whatever
you do or wherever you are
● At work
● On holiday
● In a shop
● In metro
● In traffic jam
● Wherever...
www.click.ru +7 495 989 97 00
Internet in Russia
Audience in big cities
22
%
78%
Russia 100k+, % of population, 12+age
70%
30
%
59%
41%
2012 2013 2014F
Usage share of mobile grows every year
Mobile audience in Russian internet has grown
to 21,2 mio users *
* according to TNS Web Index data, Russia 100k+, % of population, 12+y.o, September 2013
www.click.ru +7 495 989 97 00
This is 15% of the
population!
Nobody has thought about mobile users!
Standard tools of promotion in the interaction with mobile users are
highly inefficient or don't work at all.
Result — you loose your potential clients
Why 21,2 mio users haven't seen your
advertiser?
www.click.ru +7 495 989 97 00
Why banner ads don't work?
Standard banners on the
mobile screens are:
✓Small / unreadable
✓Displaying incorrectly or not
displaying at all
www.click.ru +7 495 989 97 00
Why context doesn't work?
Standard contextual advertising
doesn't use additional mobile features
✓ By clicking on the text ad you cannot make
the order at once ( or make a call)
✓ There is no connection with a SIMcard,
clients location and the nearest point of sale.
www.click.ru +7 495 989 97 00
Standard website when
opening on the mobile
screen devices
✓ Open too slow or does not
open at all
✓ Displays incorrectly
✓ Search for an information is
difficult or uncomfortable
www.click.ru +7 495 989 97 00
? ?
Why website doesn't work?
There are effective methods of communication with
mobile users !
www.click.ru +7 495 989 97 00
✓ Banner ads on mobile networks, apps, games
✓ Banner ads on mobile popular websites
✓ Mobile search (contextual mobile ads)
✓ Mobile websites, responsive web design (RWD) or mobile landing pages
www.click.ru +7 495 989 97 00
Methods of an effective interaction
320x50 < fullscreenBanner 320 50х
www.click.ru +7 495 989 97 00
Mobile display advertising
fullscreen
According to Google's data, the number of queries from mobile devices has grown 500% for the last two years.
Tools to increase effectiveness of mobile
context
✓ By clicking on ads it is possibile to
purchase or make a call at once.
✓ Geotargeting. Depending on user's
location, the nearest point of sale is
dispaying.
www.click.ru +7 495 989 97 00
Mobile contextual advertising (search)
What this is for?
To convert mobile users into:
• Potential clients
• registrations
• orders
Benefits:
• Has smaller size, loads quickly
• Adapted for mobile screens and other mobile devices features
• Users can find useful information faster and easier
www.click.ru +7 495 989 97 00
Mobile landing page
Budget :
• Minimal order value EUR 1 800 per month
KPI:
• New conversions, 300 and more (orders, calls, installations)
• The cost of one conversion start at EUR 1,45
• The cost of click start at EUR 0,03
Discounts:
• Free of charge preparation of the landing page and creatives
www.click.ru +7 495 989 97 00
Budget / KPI / Discounts
www.click.ru +7 495 989 97 00
Our partners
Наши партнеры
Digital Performance Agency
Natalia Karpiuk
International Sales Manager
Tel: +7 495 989 97 00 ext. 417
Skype: natalia.karpiuk1
Email: nkarpiuk@click.ru
Web: www.click.ru/en

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Mobile advertising in Russia. Digital performance agency Click.ru

  • 1. Click.ru Performance digital Agency Текст SEM/PPC SEO Mobile adv. Digital adv. Research and analysis Bulk Traffic Automation Enter the Russian Mobile market! Bulk traffic
  • 2. www.click.ru +7 495 989 97 00 Mobile advertising This is a great possibility to be in touch with your consumers whatever you do or wherever you are ● At work ● On holiday ● In a shop ● In metro ● In traffic jam ● Wherever...
  • 3. www.click.ru +7 495 989 97 00 Internet in Russia Audience in big cities 22 % 78% Russia 100k+, % of population, 12+age 70% 30 % 59% 41% 2012 2013 2014F Usage share of mobile grows every year
  • 4. Mobile audience in Russian internet has grown to 21,2 mio users * * according to TNS Web Index data, Russia 100k+, % of population, 12+y.o, September 2013 www.click.ru +7 495 989 97 00 This is 15% of the population!
  • 5. Nobody has thought about mobile users! Standard tools of promotion in the interaction with mobile users are highly inefficient or don't work at all. Result — you loose your potential clients Why 21,2 mio users haven't seen your advertiser? www.click.ru +7 495 989 97 00
  • 6. Why banner ads don't work? Standard banners on the mobile screens are: ✓Small / unreadable ✓Displaying incorrectly or not displaying at all www.click.ru +7 495 989 97 00
  • 7. Why context doesn't work? Standard contextual advertising doesn't use additional mobile features ✓ By clicking on the text ad you cannot make the order at once ( or make a call) ✓ There is no connection with a SIMcard, clients location and the nearest point of sale. www.click.ru +7 495 989 97 00
  • 8. Standard website when opening on the mobile screen devices ✓ Open too slow or does not open at all ✓ Displays incorrectly ✓ Search for an information is difficult or uncomfortable www.click.ru +7 495 989 97 00 ? ? Why website doesn't work?
  • 9. There are effective methods of communication with mobile users ! www.click.ru +7 495 989 97 00
  • 10. ✓ Banner ads on mobile networks, apps, games ✓ Banner ads on mobile popular websites ✓ Mobile search (contextual mobile ads) ✓ Mobile websites, responsive web design (RWD) or mobile landing pages www.click.ru +7 495 989 97 00 Methods of an effective interaction
  • 11. 320x50 < fullscreenBanner 320 50х www.click.ru +7 495 989 97 00 Mobile display advertising fullscreen
  • 12. According to Google's data, the number of queries from mobile devices has grown 500% for the last two years. Tools to increase effectiveness of mobile context ✓ By clicking on ads it is possibile to purchase or make a call at once. ✓ Geotargeting. Depending on user's location, the nearest point of sale is dispaying. www.click.ru +7 495 989 97 00 Mobile contextual advertising (search)
  • 13. What this is for? To convert mobile users into: • Potential clients • registrations • orders Benefits: • Has smaller size, loads quickly • Adapted for mobile screens and other mobile devices features • Users can find useful information faster and easier www.click.ru +7 495 989 97 00 Mobile landing page
  • 14. Budget : • Minimal order value EUR 1 800 per month KPI: • New conversions, 300 and more (orders, calls, installations) • The cost of one conversion start at EUR 1,45 • The cost of click start at EUR 0,03 Discounts: • Free of charge preparation of the landing page and creatives www.click.ru +7 495 989 97 00 Budget / KPI / Discounts
  • 15. www.click.ru +7 495 989 97 00 Our partners Наши партнеры
  • 16. Digital Performance Agency Natalia Karpiuk International Sales Manager Tel: +7 495 989 97 00 ext. 417 Skype: natalia.karpiuk1 Email: nkarpiuk@click.ru Web: www.click.ru/en