1. How to cope with new
communication formats

2. Communication technologies
change society in waves

3. http://www.flickr.com/photos/firebrat/

4. http://www.flickr.com/photos/storm_gal/

5. http://www.flickr.com/photos/darko_pevec

6. http://www.theconversationprism.com/

7. Innovations like these have helped to
democratizise access to information

8. Since information is power, such
innovations are often met with
scepticism and fear

10. The way we communicate changed
dramatically over the last 15 years:

11. From
Afew writing for a publisher selling to many

12. To
Anyone can produce, copy and share
anything to anyone

13. Scary!

14. We must try to overcome our
scepticism and fears by learning to
see the value these innovations bring.

15. That’s what happened at Vanden
Broele

16. From

17. To

18. Instead of being dismissive of this
changing world, we looked how we
could use it in our business model

20. 4 units of Vanden Broele
embraced this evolution

21. and worked on new solutions to
ditribute smart content through a vast
array of channels

24. Communication through so called ‘new’
media still remain the same, with the
same basic rules:

25. Listen.
http://www.flickr.com/photos/pthibodeau

26. Engage.

27. Be real.

28. Be respectful

29. Start immediately. If you haven’t got
on the train yet, don’t worry. You will.
Soon you will have to!

30. How to get started?
1. Focus on business value, not risk
2. Remove barriers and leverage initiatives
3. Be committed for the long run
4. Set social networks and culture as a
foundation
5. Trust your co-workers and let ideas flow
6. Manage portfolio of web 2.0 tools and
seed content

31. And most immortant…
Have Fun!

33. Tell me what you think:
www.vandenbroele.be
Mail: michael.declerck@vandenbroele.be
T: +32 495 52 12 74