Boost the utilization of your HCL environment by reevaluating use cases and f...
How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI
1. How 200,000 companies including
Century 21, Intercom, Reputation Squad,
Workable, and Geckoboard increased their
media monitoring ROI with mention.
bit.ly/mentionmasterclass
MASTER CLASS
April 22nd, 2014
2. Clément Delangue
Head of Marketing
clement@mention.com
@ClementDelangue
Alex Manthei
Community Manager
alex@menton.com
@xoalexo
Daniel Truax
Client Success Manager
daniel@mention.com
@Dan_Trx
The team
@mention
3. Mention for
!
1. High-level Monitoring
2. Community Management
3. Lead Generation
4. Consulting
5. API & Integrations
8. Des Traynor
Co-founder of Intercom
“It's been very useful for listening to what people are saying
about our product and our content on the web, on websites
like Hacker News, Quora, Reddit, Google Groups, or anything
else…Thanks to mention, we found a meetup in Atlanta where
people were having an Intercom install party and we were able
to reach out to send over some beers for them. Literally, that is
something we couldn't have done if mention didn't exist.”
mention.com/success-stories/startups
10. How does a Community Manager for one of the largest
real estate companies in the world use mention?
• Multiple social accounts
• Schedule content with Buffer
• Collaborate
• Get back to everyone
12. mention.com/buffer
“You’ll probably need to use other tools to keep
track of what people are saying about your brand
around the web.
!
Mention covers this area so well that it makes
perfect sense for us to team up.”
15. “5 Ways to Make Customers
Ambassadors Without a
Referral Program”
• Make your support social-first
• Go the extra mile
• GIFs go a long way
• Always reply
bit.ly/customer-ambassadors
16. • Monitor industry, competitors
• Jump in, introduce, engage with content
• Multiple acquisition channels
• Insert yourself into the conversation
How do you find and convert leads with mention?
18. Workable is a simple and beautifully
designed recruiting tool for fast-growing
companies. It replaces tedious enterprise
software and excel sheets with
straightforward, cloud-based service.
workable.com
19. What works for Workable
!
• Targeted long tail keywords
!
• Get to leads before they go cold
!
• New opportunities based on
competitor analysis, where
they’re weak
!
• ROI is about maximizing your
time as well
workable.com
20. 4-5 converts from other services every
week through mention
!
Great ROI at $29 a month
!
Respond within 5 minutes and present
Workable as an option
"I can do it all through
mention...it's not a tool we'll ever
have to replace."
Rob Long
VP Business Development at Workable
workable.com
21. “Hearing what your competitors claim
they can do is easy…Finding out
what they can't do is much harder.”
Support Centers are pulled up by
mention too, so you can judge your
competitors.
!
Find out who’s hiring & for what.
workable.com
23. • Track statistics, sentiment
• Always be exporting
• White-label
• Combine experience with smart tech
How do you consult mention’s quantitative analytics to draw
conclusions with high added value?
mention.com/success-stories/ereputation
24. Reputation Squad is an online
reputation management agency.
Their method: combining human
expertise with technological tools.
bit.ly/mention-e-reputation
25. “We use mention for two main reasons. First, for the
implementation of alerts on behalf of our customers, allowing us to
monitor in real-time the exhaustive list of keywords that pertain to
them. And second, for the exporting of statistics, contributing
to our qualitative analysis and recommendations, and to the
assessment of the impact that our actions make.”
Albéric Guigou
Co-founder at Reputation Squad
bit.ly/mention-e-reputation
27. • Better features for your users
• Widgets, live dashboards, client testimonials
• Rapid implementation
• Connections with your favorite apps
What can mention API and integrations bring to your app,
website, or service?
dev.mention.com
33. Increase your ROI with mention by
!
1. Replying w/ company culture
2. Support = social-first
3. Make leads happen
4. Competitive intel
5. Integrating what you’re using
34. Go custom with your own
dedicated media
monitoring expert
!
Email
daniel@mention.com
35. Get in touch with our team at any time.
@mention
contact@mention.com
tel: +1 (646) 568-9834