Hai... hai... pengguna Elementor & WordPress ^^
Pernah ngak kita bingung mau nulis apa di headline dan body paragraph pada website kita atau klien agar enak dibaca Users dan juga Search Engine friendly?
Nah, event kali ini topiknya:
Tips SEO Copywriting
Mbak Datin dari PT. Magnus Digital Indonesia akan share tips dan pengalaman cara nulis copywriting yang bagus buat Users dan juga Search Engine untuk website kita atau klien.
Enjoy presentationnya ^^
Beyond Inbound: Unlocking the Secrets of API Egress Traffic Management
SEO Copywriting - A presentation by Andi Datin Hardyanti
1. To create SEO friendly
COPYwriting
Andi Datin Hardyanti
Content Strategist @Magnus Digital Indonesia
2. agenda
What is SEO Copywriting and why it's
important
Steps to SEO Copywriting success
Tips and tricks to create SEO copywriting
for personal or clients
3. SEO Copywriting is the process
of creating well-optimized
content that attracts users and
allows search engines to
represent your content on SERPs
better.
4. WHY seo
copywriting?
To attract more qualified traffic at
minimal cost
To create trust by providing the
content your audience is searching
for
To convince readers to take action
and/or convert them into customers
source: semrush
6. sharpen
your strategy
What is your text type?
What is the purpose of the text?
Who is your audience?
How is the style and or tone of voice?
What keywords you want to target?
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source: semrush
7. find out what your
competitor's do for your
target keywords
enter your keywords on Google and look
at the top results to determine what
these pages have in common.
also, you can collect optimization and
copywriting ideas from your main
competitors.
source: semrush
8. gain insight
talk to friends, your potential
audiences, surf on social media,
find out what trends are in.
describe what you got in the form of
storytelling, being sensitive with
something's viral will make it
easier for you to make the right
approach to the audience through
the content you create.
9. Create a unique title including target keywords
with a maximum of 55-60 characters long.
Creating a relevant message between the title and
your content will affect your ranking on search
engines.
FOLLOW SEO GUIDELINE: title
source: semrush
10. Contains keywords
consists of 140-160 characters (1 to 2 lines)
put Call to Action or teaser on it
FOLLOW SEO GUIDELINE:
Meta description
source: semrush
11. FOLLOW SEO GUIDELINE:
h1 tags/ headings
May include numbers, articles with list headlines
get up to 2x more traffic and up to 2x more shares
May include bracketed clarifications such as
[interview], [Kamu Wajib Tahu!], [2021], articles with
bracketed clarifications perform 38% better than
those without clarifications
includes actionable words like "learn", "enhance",
"boost", etc
source: semrush
12. FOLLOW SEO GUIDELINE:
Keyword density
Put 2% density keywords from total words
Spread the target keywords to your content
especially the first 100 words.
Sample; from an article with a total of 1000
words, you need to repeat the keywords 20 times.
13. FOLLOW SEO GUIDELINE:
featured snippets
Explain: [keyword] adalah …..
What: Apa itu [keyword] ...
How: Bagaimana [keyword] ...
sentences like these can be used as featured
snippets on Google.
14. Create organized,
easy-to-read content ttention
nterest
esire
ction
3 elements that can catch your consumer's attention: title,
image/ visuals, also opening paragraph. Make them feel and
think "this is what I've been looking for!"
By providing information, facts, case studies, statistical
data, and reasons why consumers believe that they need what
you display in the content can achieve their interests
Mentions the benefits of your product on the desire stage,
make them believe that your product can "save" them
Get your potential consumers to take action (buy your
product) and/or convert them into customers - by always
including CTAs or Call to Action on your content.
15. don't forget to double-check your
content
Before publishing the content, make sure to do
proofreading. It's needed to check your typo's and to
check if the content already followed the SEO
guideline or not.
16. personal tips:
Always put yourself in consumer shoes
Use numeric title
Create listicle content (bullet points &
numbered lists)
Being a KEPO person is a must
Analyze, test and learn, and keep optimizing
your content!
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to create SEO
copywriting
