The Attribution Management Forum: Part 4 Banner Impressions and Clicks

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.

Technologie Design

ClearSaleing Confidential . www. clear sale ing .com

Banner Clicks ClearSaleing Confidential Flowers $

Are banner clicks equal to search clicks? A B Banner Click Banner Click Search Sale 33.33% 33.33% 33.33% Banner Click Banner Click Search Sale 25% 25% 50%

Are banner clicks equal to search clicks?

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Banner Impressions (not clicks) ClearSaleing Confidential Flowers $

Are banner impressions equal to ad clicks? A B Banner Impression Banner Impression Search Sale 33.33% 33.33% 33.33% Banner Impression Banner Impression Search Sale 25% 25% 50%

Are banner impressions equal to ad clicks?

Are banner impressions equal to ad clicks? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Banner Impressions (not clicks) ClearSaleing Confidential Pro Flowers $

Banner Impressions with Branded Search A C B Banner Impressions Branded Search Sale 100% 0% Banner Impressions Branded Search Sale 50% 50% Banner Impression Banner Impression Branded Search Sale 33.33% 33.33% 33.33%

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Attribution Management Forum 2.0 Thursday January 29, 2009 1pm EST

www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing

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The Attribution Management Forum: Part 4 Banner Impressions and Clicks

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2. Part 4: Banner Impressions and Clicks

3. Banner Clicks ClearSaleing Confidential Flowers $

4. Are banner clicks equal to search clicks? A B Banner Click Banner Click Search Sale 33.33% 33.33% 33.33% Banner Click Banner Click Search Sale 25% 25% 50%

5. Are banner clicks equal to search clicks?

7. Banner Impressions (not clicks) ClearSaleing Confidential Flowers $

8. Are banner impressions equal to ad clicks? A B Banner Impression Banner Impression Search Sale 33.33% 33.33% 33.33% Banner Impression Banner Impression Search Sale 25% 25% 50%

9. Are banner impressions equal to ad clicks?

10.

11. Banner Impressions (not clicks) ClearSaleing Confidential Pro Flowers $

12. Banner Impressions with Branded Search A C B Banner Impressions Branded Search Sale 100% 0% Banner Impressions Branded Search Sale 50% 50% Banner Impression Banner Impression Branded Search Sale 33.33% 33.33% 33.33%

13. Banner Impressions with Branded Search

14.

15. ClearSaleing Confidential . www. clear sale ing .com

16. Attribution Management Forum 2.0 Thursday January 29, 2009 1pm EST

17. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing