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RAPID, SIMPLE, WEIRD, FREE,
BRUTAL AND HAPPY GROWTH
HACKS THAT WORK
BEFORE YOU START, REMEMBER:
PAYPAL, AIRBNB, FACEBOOK,
ETC... ALL USED SMART AND (LETS
FACE IT) DEVIOUS BASTARD
HACKS TO GROW
S W I T C H O F F F E A R T U R N O N B R A I N
You will screw up every growth hack by 'TRYING' it
We all believe in trying, failing and learning but a
faster way is to imitate confidence. Copy the pro and
go for it. Read this: How a slight change in mindset...
The difference between
the pro and the beginner
in kite surfing. The pro
moves in one motion to
the next step. The
beginner 'tries' and then
fails and then learns. It
pays to 'go for it' by
copying the pro because
you learn at a faster rate
even if you fail.
Get email addresses for all the twitter
followers of any company or person
Beast mode email list
Email them with this
(free trial) to download a
file of up to 50,000
people who follow your
competitor or a related
product on Twitter
Upload the file
which will give you back
email addresses for those
You know who they
follow, so write: 'I saw that
you follow X on Twitter...'
They will CLICK!
When you write a blog post, add
some quotes by people with lots of
followers on Twitter and @
mention them when you tweet your
finished article. Guess what
happens when they retweet you?
Does this work? Do you want the truth?
You don't want the truth because
deep down in places you don't talk
about at parties, you want me on
that blog post, you need me on that
OF THEM WILL THEN
PERMISSION TO BE CREEPY
BECAUSE WE'RE ALL FREAKS
"IF YOU LOOK MINE, THAT GIVES
ME PERMISSION TO LOOK AT
Please have a look at
my product, it's
ONLY THE BRAVE
My cat wants to know
why you did not reply.
reply with 'meh', 'nah' or
why it's not of interest
Often no-one will reply to that
first serious email you send.
However, offer some humour in
a follow up email and see the
reply rate go to 45%.
Scared to send it? What would
you do if you got that email? :)
Good afternoon My cat is angry
First serious email Funny follow up
Go to BuzzSumo.com
and search for stuff that
actually gets shared.
Copy their titles.
T H E F T E S T . 1 9 8 4
W E A L L S U C K A T W R I T I N G
H E A D L I N E S
W A S T E D L I F E C O N F E C T I N G
S E L L D E A D S T U F F
Someone once made a product like yours. Some
journalist wrote about it saying 'this is the
future'. The product failed. The journalist
looked like a douche. Your product works. Tell
the journalist they were right.
B E H I N D E V E R Y D E A D P R O D U C T I S
A N A N G R Y J O U R N A L I S T
How I built Microsoft.
Why I could eat Apple for breakfast
BILL GATES JANUARY 2015
Bill Gates is waiting for your comment
Have you every added a comment on SlideShare?
Neither have many others and the author knows that
Use rounded numbers with fewer syllables for emotional
purchases because when consumers can process the
price quickly, the price “just feels right.”
HALLE BERRY: MAKE ME FEEL GOOOOOD
I wanna feel goooood
IRON IS HOT
EMAIL PEOPLE WHO TWEETED ABOUT
HOW MUCH THEY NEED YOUR PRODUCT
Did you know that you can download a
file of all the people who shared e.g. the
'I need zombie killing penguins' tweet
Did you know that AnyMailFinder.com
can get you email addresses of those
people by processing that file.
Are you selling 'zombie killing penguins'?
Then get emailing and get help.
SEE AN IMAGE GOING VIRAL? STICK YOUR NAME ON
IT AND SHARE IT. RIDE SOMEONE ELSES HORSE.
HEY SLIM, NICE
You & snip.ly
Read a great article? About to share it? STOP
Wouldn't it be great if you shared it with
for YOUR site
in the bottom left hand corner? Use snip.ly
Why did Tim Ferris called his book the 4 HOUR WORK WEEK?
Quote: "You can’t have strong positive responses without strong
negative responses, and beware — above all — the lukewarm
reception from all. ‘Oh, that’s nice. I think it’s pretty good,’ is a
death sentence." Nice ideas suck.
18 - AGOSTO - so last year433 BORING Street
This is where
a 'nice idea'
The Gym Group lets you freeze your monthly gym
subscription at any time e.g. when you go on
holiday. They're growing faster than rabbits on
People are more likely to sign up knowing it's easy
to cancel or freeze.
While you're sucking in quicksand, some dude is riding
the big wave created by a big beast.
How? Example: If you're
selling a revenue
dashboard, look for a
like Stripe and build a
community around it. It
grows, you grow.
STICK >> ON YOUR
IF I DON'T SEE >> THEN HOW THE HELL AM I SUPPOSED TO
KNOW THAT THIS BUTTON TAKES ME FORWARD? WE'RE
ALL REALLY JUST JERSEY SHORE CONTESTANTS, SOBER.
Sales Super Samosa
I ordered takeaway and the guy
offered me free samosas. I
thanked him. Later, he asked for
an online review, I gave one. He
had more reviews than anyone.
Give them free sales samosas
after they sign up and then give
them an easy way to share your
Sales samosas? Free icons,
tools, templates, upgrades etc.
There are 1000s out there.
N o b o d y r e a l l y b e l i e v e s t h e y c a n g e t
o n t o t h e B B C a n d g o w o r l d w i d e o n
T V ( B B C C l i c k ) w i t h t h e i r a p p . I t
t a k e s 1 t w e e t , u p t o 6 m o n t h s w a i t
a n d a w e l l d e s i g n e d a p p . T w e e t
K a t e R u s s e l l , i f s h e l i k e s i t , y o u
w i l l b e o n T V .
The camera puts on 5 pixels
A REAL EXAMPLE OF
PRODUCT BEING USED
In other news: Man breathes air.
Write the way you talk but don't write every
thought you have
Sometimes we write like we are presenting to a room full of MBAs.
It's stressful and readers sense that.
That said, being yourself isn't saying every thought you have.
The don't be a dick rule stands.
B a s i c p a c k a g e $ 1 5
A n e x p e r i m e n t r u n b y t h e E c o n o m i s t
s h o w e d t h a t o f f e r i n g a f r e e a d d - o n
a t t h e s a m e p r i c e r e s u l t e d i n m o r e
p e o p l e t a k i n g t h e h i g h - e n d p a c k a g e
r a t h e r t h a n t h e b a s i c o n e . W h y ? I t
f e e l s l i k e g e t t i n g s o m e t h i n g f o r f r e e .
A d v p a c k a g e $ 2 9
A d v p a c k a g e + f r e e a d d - o n $ 2 9
W e a r e e m o t i o n a l c r e a t u r e s
Add to Slideshare
SlideShare has 60 million
regular viewers. When you
create a new blog post,
create a new draft with less
text, convert to pdf, add to
EVERYBODY WANTS THINGS NOW,
EVERYBODY WANTS TO JUMP THE QUEUE.
If you have a new feature or are pre-
launch, tell them they can jump the
queue if they share your product on their
"Queuing is like, you know, like, so last
How to do stuff
People writing blog posts are trying to educate
readers. If that is the case, why put it in a blog post
when you can make it into a course. Create a course
on Udemy. People trust educators. People will trust
you and then your product.
That'll Learn ya, July 2015
You know when you
see a question on
quora which says 'Is
there an Alternative to
X" and you get all these
douche bags who say
'Try this product.... and
btw, I'm a co-founder'
Well... BE THOSE
because people will
click on those links
Balls out mate
IN AUSTRALIA, THEIR VERSION OF "TO BE
HONEST" IS "BALLS OUT MATE". SO
WHETHER YOU ARE A MAN OR A WOMAN,
IT'S TIME TO GET YOUR BALLS OUT AND
TELL THE WORLD WHAT YOU'VE LEARNED
In your industry, with your business or
startup, have you learned anything in a
different way? e.g. marketing for
someone who hates marketing, coding
for designers etc...
Write it down, break it into 7 sections,
call it a free course they can sign up to
which is emailed weekly. Good fun too.
Collect emails everywhere
That Ryan Hoover dude again. Always one step ahead. He's collecting emails every time he
tweets by using Twitter lead generation cards. You tweet and they also see a subscribe button.
THE YOU HACK
THESE HACKS ARE USELESS WITHOUT....
THE NUMBER ONE GROWTH HACK? YOU
REALISE AND CONQUER WHAT'S HOLDING YOU BACK? FEAR
YOUR FEAR OF WHAT OTHERS WILL THINK. YOUR FEAR OF
EXPOSING YOUR TRUE THOUGHTS.
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