1. CLAUDIO BRANNO
Strategic Planner, social media, seed-
ing and
video promotion and distribution
expert,
lecturer on seeding and technologies
applied to
video and social media tracking and
reporting,
I have started my career in Spain over
10 years ago.
Firstly focusing on traditional forms of
Advertising and PR,
since 2004 I started writing about
unconventional forms of communi-
cation,
and pursued my first researches on
upcoming trends of advertising such
as viral marketing, guerrilla marketing,
tribal marketing etc.,
writing acclaimed articles on up and
coming influential Italian blog and
advertising magazine
Ninjamarketing.it.
These publications opened up the
doors of the UK PR business, where I
had the chance of joining,
both as employee and as freelance
consultant, some of the most fast
moving,
well known and exciting UK Media
Companies, such as Cake Group, Go
Viral, Unruly Media and The Viral
Factory.
The experience, recongnition and
skills gained over these years, brought
me, in March 2009,
to become Head of Seeding and
Social Media in the award winning
digital agency The Viral Factory,
where I had the chance of collecting
various creative and strategic
awards,
with 2 Cannes Gold, 1 Silver and 1
Bronze Lions among others.
Over this amazing experience I have
managed over 100 viral campaigns,
planning those worldwide with
extreme success.
Since October 2011 I am employed
as Strategic Director at Never Say
Media.
claudio.branno@gmail.com
http://uk.linkedin.com/in/claudiobranno
SKILLS AND EXPERTISE
Strategic Planning
Online PR and Grasstoots planning
Social Media marketing planning
Media Planning
Publishing platforms planning
New Business Management
Account and Project Management
Team Management
Financial Forecasts and Reports
Campaign Operative Financial Management
High Level Presentation skills
Top Management contacts over leading video distribution service providers
Top Level Communication Skills
Ability of working under pressure and handling responsibilities
10 years + experience in the advertising and PR business
PROFESSIONAL EXPERIENCE
October 2011 – Present
Director of Strategy - Never Say Media LTD - http://neversaymedia.com
Digital Agency/Advertising/Video Distribution
Location: London, United Kingdom
Responsible for: New Business Management (Worldwide); Corporate financial control
and drafting of sales and financial reports; Human resources management of a team of
30 people; Strategic and tactical planning of digital campaigns for many major world-
wide clients such as Samsung, Axe, Diesel, Ecotricity, Vodafone, Skype; Maintenance of
the relationship with stakeholders (HMRC, Partners, Clients); Corporate related press and
PR activities
March 2009 – October 2011
Head of Video Seeding and Social Media - The Viral Factory LTD -
http://www.theviralfactory.com
Digital Agency/Advertising/Video Distribution
Location: London, United Kingdom
Responsible for: Department New Business Management (Worldwide); Human
Resources management of a team of 20 people; Operational financial control and
drafting of sales and financial reports; Strategic and tactical planning of video distribu-
tion and social media activities for major clients such as Samsung, Vodafone, Skype,
Diesel, Westfield UK, JWT Hong Kong, Samvo, Unilever, HSBC UK, Terranova; Department
related press and PR activities
September 2007 – February 2009
Freelance Seeding and Social Media Consultant
Location: London Area, Worldwide
Clients: The Viral Factory LTD, Maverick Media, Unruly Media, Agency.com, Havas Sports
Entertainment,Virgin,British Airways,LG Communications,Diesel Worldwide,Cake Group,
Haibun Italy,Viral Beat Italy,Go Viral Denmark and UK,Kontraband,The 7th Chamber,The
Mother Agency,TBWA
Responsible for Planning, development and implementation of a wide range of video
distribution and social media strategies, using different social channels across the web,
Financial control of the budget allocated to specific tactical activities; Account and
Project management
September 2005 – July 2007
Project Manager
Cake Group/Havas Sports Entertainment - http://cakegroup.com
Digital Agency/Public Relations
Location: London, United Kingdom
Responsible for: Project management of multiple activities across various accounts;
Clients feedback management; Preparations of core material for client meetings such
as presentations and printed material; Development and implementation of viral and
guerrilla marketing activities across multiple accounts such as Burn,Virgin, HMV, JD Sports.
December 2003 – June 2005
Account Executive
Alternativa Comunicacion - http://www.alternativacomunicacion.com
Advertising/Marketing/PR
Location: Granada, Spain
Responsible for Assisting partners in new business activities, Development, implementa-
tion and project management of advertising and PR campaigns across different media
(TV, press, outdoor print, web)
EDUCATION
September 2002 – June 2003
MBA in Marketing and Advertising,Accademia Di Comunicazione, Milan, Italy
October 1999 – June 2002
Superior Degree in Business Administration, Naples, Italy
September 2006 – May 2007
Double Award in Filmmaking and Video Production, London College of Arts, London,
United Kingdom
May 2001
Cervantes Certificate in Spanish Language, Superior Level, Universidad de Almeria,
Almeria, Spain
LANGUAGES
English, Fluent, Spoken and Written
Spanish, Fluent, Spoken and written
Italian, Native