Claudia Vardanega

Italy Italy

Project Manager

Advertising / Marketing / PR

Mangement and execution of market research projects, in every phase: writing proposal, definition of methodology, guide and questionnaires design, field coordination, reporting and analysis. Quantitative e Qualitative Research Techniques applied to the field of marketing and of Company and Brand Image. Main research and consultancy experience: Evaluation of the effectiveness of Companies communication strategies (on traditional and new media), Company Identity, Brand management and implementation, Brand engagement, Evaluation and Enhancement of employee satisfaction. Specialties: Semantic Analysis applied to traditional media contents, new media contents, interviews and focus groups –...