"Lecture on Social Media Presence", a two-days workshop for 200 students of Product and Fashion Design at Domus Academy, Milan.
Under the guide of Researcher and Lecturer Paolo Ferrarini, Italian Correspondent of Cool Hunting - in collaboration with Anna Chiara Maggiolini.
2. facebook
The most common among all the social
media and the 2nd most popular website
in the world - 1st one is Google.
It has forced users to participate rather
than observe.
3. facebook
The most common among all the social
media and the 2nd most popular website
in the world - 1st one is Google.
It has forced users to participate rather
than observe.
4. facebook
Fb uses the social graph and activities to
target people and that makes Facebook
Advertising awesome.
Every fan who has liked your page is truly
interested in what you have to offer.
5.
6.
7. what does it mean being
on facebook?
Being on Facebook is like dating. If you
don’t build a great relationship you won’t
accomplish much. Build the trust.
Interact! People love to see that there is
a real person behind your brand.
8. TWITTER
Twitter is quick, frequent and has the
smartest of the audiences.
It is great for grabbing people's attention
quickly and drive them to your website or
product.
18. Being on Twitter means being at a
random party, talking to a bunch of
people: who do you listen to?
If you want people to listen to you, act as
the guy you would like to talk to at a
party.
what does it mean being
on twitter?
21. On Twitter, the pound sign - or hash -
turns any word or group of words that
directly follow it into a searchable link.
This allows you to organize content and
track discussion topics based on those
keywords.
It’s all about joining the conversations.
24. “Twitter Trends are automatically
generated by an algorithm that attempts
to identify topics that are being talked
about more right now than they were
previously.”
https://blog.twitter.com
25. “The Trends list is designed to help
people discover the most breaking news
from across the world, in real-time.”
https://blog.twitter.com
“The Trends list captures the hottest
emerging topics, not just what’s most
popular.”
26. INSTAGRAM
Instagram has grown faster than every
other social platform, ever.
On Facebook you have to build strong
relationships. On Twitter you have to say
something smart quickly.
On Instagram you have to share your
moments through pics. Who does not
love taking pictures?
39. snapchat
Snapchat is a photo and video
messaging app. It launched in 2011.
Snapchat is unique in that all photos and
videos only last a brief amount of time
before they disappear forever. The app's
users were sending 700 million snaps a
day.
Everything is in the moment.
62. As social media continues to mature and
new platforms and ways to interact on
social media evolve, you must consider
the image you want to present
professionally and personally.
64. Professional
Social media is your multi-media resume complete
with endorsements. It provides you with a platform
for building your thought leadership.
Personal
Social media is a way to engage with family and
friends, regardless of their current location. It keeps
you connected with people you may have lost
contact with otherwise.
