1. Deep Dive – Exploring the Depths of Myself
20 Year High Performance, Highly Personal
Marketing Plan for Policy Communicator Claudia
Claudia Hillary C. Carbonell
http://www.linkedin.com/in/claudiahillarycarbonell/
2. My Z: Committed Public Service as a Policy Communicator for
a Well-Informed and Empowered Citizenry
http://www.linkedin.com/in/claudiahillarycarbonell/
3. High Performance, Highly Personal Hyper-
Dive to the Deep Waters
A. Daily Dives
1. Vision/ Mission
2. Roles/ Dives
3. 12 Point Freediving
4. Dive Comparison
B. End in Mind
Committed Public Service as a Policy Communicator –
Vision-Mission-driven life
http://www.linkedin.com/in/claudiahillarycarbonell/
4. I align daily…
VISION/ MISSION
My purpose in life is to contribute to national
economic development by serving the Filipino
people and engaging with relevant stakeholders
as a Policy Communicator, with excellence and
integrity through my analytical, technical, and
strategic communication skills.
http://www.linkedin.com/in/claudiahillarycarbonell/
5. Winning means doing 7 roles/
dives well daily
1. Student
2. Central Banker
3. Communication Strategist
4. Stakeholder Analyst
5. Inclusion Advocate
6. Public Servant
7. Diving Enthusiast
http://www.linkedin.com/in/claudiahillarycarbonell/
6. Role 1 of 7:
Diligent Student
http://www.linkedin.com/in/claudiahillarycarbonell/
7. Role 2 of 7:
Central Banker
http://www.linkedin.com/in/claudiahillarycarbonell/
8. Role 3 of 7:
Communication Strategist
http://www.linkedin.com/in/claudiahillarycarbonell/
9. Role 4 of 7:
Stakeholder Analyst
http://www.linkedin.com/in/claudiahillarycarbonell/
10. Role 5 of 7:
Inclusion Advocate
http://www.linkedin.com/in/claudiahillarycarbonell/
11. Role 6 of 7:
Public Servant
http://www.linkedin.com/in/claudiahillarycarbonell/
12. Role 7 of 7:
Diving Enthusiast
http://www.linkedin.com/in/claudiahillarycarbonell/
14. Policy Communicator Claudia’s
Marketing Plan for Life
1. Define Business-
Who Am I? I am Communicator Claudia
2. Assess Market- Capitalize on Strength
My analytical, technical & strategic communication skills
3. Identify PTM- Discovering Real Me
Excel in 7 roles as a student, central banker, communication
strategist, stakeholder analyst, inclusion advocate, public
servant & diving enthusiast
4. Launch Strategy- Find Niche & Risk
Communication strategist supporting national development
(risk: technical economic analysis, even with efforts to
laymanize, may not be understood by some stakeholders)
http://www.linkedin.com/in/claudiahillarycarbonell/
15. Policy Communicator Claudia’s
Marketing Plan for Life
5. Weather PLC (Product) Life Cycle -
Continuously learn, engage, and execute
6. Balance Mix- Build My Brand
Engage priority stakeholders
7. Expand Reach (Place) - Create My Legacy
Analyze traditional and digital media use metrics
8. Campaign Ad (Promo)- Reawaken Creativity
Official channels, both traditional media and digital
channels
http://www.linkedin.com/in/claudiahillarycarbonell/
16. Policy Communicator Claudia’s
Marketing Plan for Life
9. Plan Distribution (Place)- Share Time & Energy
Panels in trade associations & speak in relevant
conferences, roundtables, etc.
10. Achieve Sales- Reach Goals
Specify objectives, strategies, targets & metrics
11. Analyze P & L- Keep Score
Review individual performance scorecard
12. Seek Opportunities- Make Dreams Real
Pursue a Management Development Program and
other international training programs on policy
communication
http://www.linkedin.com/in/claudiahillarycarbonell/
17. The 20-year journey is worth
every day of it…
Here and Now
29 yrs old
MBA Student
Central Banker
Public Servant
Speaker
Government Worker
End in Mind
49 yrs old
Business Owner
BSP Governor
Public Servant
Speaker & Author
Philanthropist
http://www.linkedin.com/in/claudiahillarycarbonell/
18. The deep dive to exploring the depths
of myself is committed public service
as a Policy Communicator
As a Policy Communicator and Public Servant, I
find more meaning in a mission-vision-driven
life, than in securing the trappings of what many
typically consider as a successful life and
career.
We are meant to go beyond ourselves and
reach for bigger and greater things.
http://www.linkedin.com/in/claudiahillarycarbonell/
19. Deep Dive – Exploring the Depths of Myself
20 Year High Performance, Highly Personal
Marketing Plan for Policy Communicator Claudia
Claudia Hillary C. Carbonell
http://www.linkedin.com/in/claudiahillarycarbonell/
