Have you launched our Garage Sale program, but feel like you could use a refresher? Now is the best time to learn more. Join April Dauzat, our resident classified expert, as she shows you our best Mobile, Print and Online strategies that can help your paper take advantage of the coming Garage Sale season. Find out how our newspaper partners are making an average of $22,000 in new revenue from Garage Sales and Community Mapping products. With Classified Concepts you get more than just the finished product. We help with the heavy lifting, from implementation and data processing to marketing support and ideas that help you get the most $$ from your print, online and digital offerings.

1. "We achieve the ROI necessary to truly call this program a success...Nobody
else can provide an interactive experience for readers and advertisers like
Classified Concepts can."
-- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO
"From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool
that the market now, cannot live without. Whether you search your Garage Sales in print, online
or now on our Garage Sale mobile app we have the audience and the tools for them to continue
to make Garage Sale-ing fun and profitable for all."
--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT
Providing revenue generating solutions to keep your readers engaged!
 Mobile
 Online
 Mapping
 Text
 Print

2. Garage Sale/Community Map:
Build a sense of community in your market!

3. For the first time ever, consumers in the US are spending more time engrossed
in mobile apps than they are browsing the web on their mobile phones and
desktop PCs.

4. Our Garage Sale App is
custom branded to your
newspaper.
With the mobile app,
users can…

5. View all nearby Garage
Sale Listings on a Map...

6. ...or search from a
list of local sales

7. You can also, search Garage
Sales by:
- Keywords
- Open Day
- City
- Proximity to your location

8. Garage Sale Listings
can include:
- Full descriptions
- Photos
- Location
- Seller contact info

9. Turning the Alert notifications on will
allow you to be notified of new
Garage Sales based on your
preferences.

10. Driving directions
pinpoint garage sales on a
familiar Google Map
interface and provide
directions from sale to sale.

11. Save your favorites
so you can view a list of all the
sales you want to visit.

12. Billings Garage Sale Print Map

13. Included with the Classified Concepts Garage Sale
mobile Application is a companion online
locator map …

14. Helpful tools for
today’s Garage Sale
shopper!
Ability to email the
listing
Ability to quickly send
garage sale info to a cell
phone
Get driving directions
and “add to route”
function
Time saver: Ability to
remember shopper’s
last search results!

15. Once the search criteria
is established, this popup
will appear to readers upon
leaving the site.

16. Get turn by turn
driving directions from
any location!
- Automatically saves
your last “start” address
- Ability to send to
email or cell phone!
- Select multiple garage
sales and receive multi-
stop directions
- Displays total distance
and approximate drive
time

17. Now, let’s talk
the bottom line…

18. advertiser spot
Notice the
on every page?
Sell to a premium
advertiser or Garage Sale
Sponsor.
Don’t forget to plot them on the map!

19. More tips for generating revenue from your new
Garage Sale package:
• Charge anywhere from $5 - $10 for advertisers to
be included online and on the App.
• Bundle into your current Garage Sale program, and increase
rates across the board.
• Remember that the greatest opportunity for a high return is
through selling a sponsorship package!
This is a new platform, and the possibilities for new
ideas are yet to be discovered. You’re the
expert…imagine the possibilities!

20. Increase your online ROI also
Upsell feature
ads
Sell sponsorship
positions
Don’t forget to
plot your
sponsor on the
map!

21. But what about print?

22. Print advertising remains critical for
newspapers, and is expected to
represent 80% of total revenues in the
Print Locator Maps and Directories in print
foreseeable future.

23. Incorporate text in
your campaign!

24. Texting Features:
- Get full garage sale description
- See multiple photos
- Get turn by turn driving directions

25. Sponsorship Package Sample
There are many ways in which you can monetize your map, and the best way to do that is through your sponsorship package.
A suggested sponsor package (inclusive of mobile, online, print and even couponing) might look something like this:
- Sponsorship(s) run April-October 2013 (Everything included could be shared among multiple sponsors to keep cost down for each.)
Includes:
o Banner on GS map (print)
o Location(s) plot on the GS map in print and online (just include these addresses in the feed, and identify that they are the sponsor)
o Banner on GS smartphone application (which is a FREE upgrade for you to take advantage of!)
- Be sure to also include the sponsor on the map itself so readers can see the location(s)
- It’s always best for your sponsor to include a special offer to your garage sale readers.
o Top of Mind Awareness: imagine that you’re out garage sale-ing when you see on your smartphone app that just
between the 2nd and 3rd garage sale that you routed out, there’s an April’s Coffee Shop (sponsor) and they’re offering
buy one get one on breakfast! Now that’s what today’s readers want!
o Banner/Skyscraper on online GS map page
o Mention as the sponsor(s) in all GS promotional ads
Online:
Sponsor - We see an average of $450/month for online banner, $600/month for skyscraper.
The online locator provides six prominent “featured listing” positions. Many newspapers are offering these as upsells; generally at approximately 2.5X-3X
the usual listing rate. (For example, if the paper charges $10 for a ‘regular’ listing, rate would be $25-30 for a ‘featured listing’).
Print:
Sponsor – we see an average of $800/week for a premium placement position in print and inclusion of all house marketing materials.
App:
Sponsor – the average to include the 320x44 mobile app banner is $300/mo.
TOTAL average package: $3950

26. Garage Sale Sponsorship and Contest Ideas
Sponsors:
Supermarkets Recyclers
Fast Food/Restaurants/Pizza Convenience Stores
Donut/Coffee Shops Non-Profit/Thrift Stores
Auto dealers (service coupons) Antique/Consignment
Real Estate Oil Change
Storage/POD people Gas Stations
Contests:
Ventura County Star – had a “Great Ventura County Garage Sale” event where they partnered with Dominos Pizza, in conjunction with
the launch of their GS Map program. All advertisers who held a sale during the “event” time period got a special GS kit that included a
coupon for a free pizza (from Dominos) and a coupon for a free classified ad (from the paper – for items left over from their sale) plus
their usual kit items (signs, stickers, balloons, etc). The cool twist: they used Dominos delivery people to promote the event so that with
every pizza they delivered during a two-week period prior to the “event” they included a flyer promoting it. So in addition to running
house promo ads, the paper got huge results from reaching non-subscribers and non-readers. I would also include a coupon for a
discounted subscription or somehow tie it into home delivery, too. They reported a 20% volume increase in GS ads during & after the
event.
Tri-City Herald – chooses a “yard sale of the week” and delivers balloons and donuts to them early in the morning during their sale.
They go out and videotape the sale and put it on their website. This one is a few years old, but you could certainly consider a version of
this – maybe even make it a competition. Ask readers to send in photos showing why they should be the sale of the week and then
publish the “winner” on Saturday morning (or whenever your biggest GS day is) and the winner gets a prize of some sort? Maybe get a
local business to sponsor the contest?
Daily Southtown Star - did a treasure hunt connected to the Garage Sale Map. Each week they hid a ‘treasure box’ at one garage sale.
(they created/made/bought a treasure box, picked an advertiser each week and gave them the treasure box to use for that weekend)
readers who visit that sale get some sort of prize (I think they also partnered with a donut place or somehow gave out coupons to the
first readers who visited that sale. I know they took photos of the winner. (I don’t have any hard details on this one, just heard about it
secondhand.)
You could do a “deal of the weekend” contest where advertisers email you a photo of their “best” item and you choose a winner to
publish (they get their ad free? Or get a prize?) and then the reader who “finds” that item also gets a prize??

27. The Pittsburgh Tribune/Trib Total Media is Pittsburgh’s largest media outlet. TTM
partnered with Classified Concepts because they wanted to expand on a category still
owned by newspapers - Garage Sales. The Tribune went from selling their print and
online package for $30, to upping the price due to an increase in value to $35. The
package now includes print, online and a mobile application. Both digital features are
chock-full of value for readers and advertisers alike. TTM believes that they must build
the critical mass necessary in order to be THE destination for garage
sales in their market.
“The success of the program is largely due to
the fact that we offer the package as an automatic
buy.” Danielle Forbes, Assistant Sales Manager
Within one month of launching their garage sale program, the Tribune saw an increase
of 18% in total revenue when compared to the year prior. Success like this doesn’t
happen without proper promotion; they ran ads announcing the new map for
the first month, followed by continuous marketing in print, online and via social media
outlets. They even run a tutorial online to educate readers of the new and
enhanced features. It’s no wonder they’re doing so well!

28. "We achieve the ROI necessary to truly call this program a success...Nobody
else can provide an interactive experience for readers and advertisers like
Classified Concepts can."
-- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO
"From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool
that the market now, cannot live without. Whether you search your Garage Sales in print, online
or now on our Garage Sale mobile app we have the audience and the tools for them to continue
to make Garage Sale-ing fun and profitable for all."
--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT
Providing revenue generating solutions to keep your readers engaged!
 Mobile
 Online
 Mapping
 Text
 Print

29. REMEMBER:
- Open Houses
- New Build
- Rentals
- Custom mapping
ALSO:
- CCText -“Text for more”
- Push text/mobile marketing programs
- Mobile landing page/inventory host
THANK YOU!

30. At Classified Concepts, we aren’t just a “maps and apps”
partner. We create programs in partnership with you and
with your client’s needs in mind. Some members of our team
are former newspaper advertising managers, which is a
significant element in how we build our programs and
service our accounts.

31. SPECIAL WEBINAR OFFER!
New Customers:
Special pricing through
February, 2013
Peter Sproul – National Sales Manager
peter@maps.com

32. Let’s continue the conversation!
Email: april@maps.com
or
Follow me on twitter
@aprildauzat