Google, Amazon, Apple, Facebook, Microsoft, and many others, are all vying to be our digital assistant of choice. This webinar (for Columbia Business School and Emeritus Institute of Management) presentation seeks to answer the following questions: - Why are digital assistants such a big business priority for the world's biggest technology companies? - Who uses this technology today, and what for? - What are the challenges for this industry? - How can companies use digital assistants to connect with their audience? - What's next for Google and Amazon?

3. -
-
-
-
-
-
-
-
-

5. Smart Speaker Market Share - Global
Amazon
32%
Google
30%
Others
17%
Alibaba
11%
Xiaomi
10%
https://techcrunch.com/2019/05/20/china-ove
rtakes-u-s-in-smart-speaker-market-share/

8. ●

12. 7%
OF OUR MESSAGE IS
COMMUNICATED THROUGH
THE WORDS WE USE
(MEHRABIAN,
2007)
What
we
say
How we
say it

13. https://medium.com/swlh/the-past-present-and-future-of-speech-recognition-technology-cf13c179aaf

18. https://searchengineland.com/google-search-console-adds-discover-report-315192

20. Bijou Solutions, Inc. |
2020

21. 21

24. https://voicebot.ai/2018/07/18/smart-speaker-owner-demographics-are-getting-younger-as-market-n
early-tripled-in-12-months/

27. People who do shop through their smart speakers
tend to buy paper towels, detergent and other home
staples.
- The Information
27

30. https://www.marketingweek.co
m/2019/02/06/menswear-startu
p-thread-algorithm-fashion-tech
/

31. https://www.redcmarketing.com/secret-life-of-search/

36. https://www.ft.com/content/c6ca3c36-61ec-11e8-a39d-4df188287fff

37. https://www.economist.com/science-and-technology/2019/05/23/online-identification-is-getting-more-and-more-intrusive

38. https://www.nytimes.com/2019/05/07/opinion/
google-sundar-pichai-privacy.html

41. Do you think tech
companies are trying
to snoop on us?

43. •
•
•
•
•
•
•

46. -
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-

48. https://techcrunch.com/2019/04/01/pandora-to-test-interactive-voice-ads-later-this-year/
“Pandora’s new voice ads will allow listeners to respond by speaking aloud —
either to get more information about the product being advertised, or to skip the
ad if it’s not of interest.”

49. ●
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50. https://www.thetimes.co.uk/article/alexa-say-some-prayers-and-help-me-to-find-god-f0kp9v3zv

58. ●
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○

60. www.emeritus.org

61. ●
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63. https://www.businesswire.com/news/home/20180718005537/en/Strategy-Analytics-
Smartphones-Sold-Virtual-Assistants
https://medium.com/swlh/the-past-present-and-future-of-speech-recognition-technol
ogy-cf13c179aaf
https://econsultancy.com/blog/70201-the-state-of-natural-language-conversational-s
earch-in-2018/?utm_source=twitter&utm_medium=social&utm_campaign=econ%20
blog
https://www.captechconsulting.com/blogs/captech-research-a-profile-of-smart-spea
ker-users
https://www.techrepublic.com/article/google-assistant-the-smart-persons-guide/
https://www.wired.com/story/siri-why-have-you-fallen-behind-other-digital-assistants/
https://searchengineland.com/google-assistant-gets-more-helpful-302231
https://backlinko.com/voice-search-seo-study
https://search.google.com/structured-data/testing-tool/u/0/
https://moz.com/blog/structured-data-for-seo-1

64. https://www.forbes.com/sites/jonmarkman/2018/05/22/gdpr-is-great-news-for-google-and
-facebook-really/#76dfd3fd48f6
https://www.campaignlive.co.uk/article/100-days-later-why-gdpr-good-google-facebook/1
492050
https://www.thinkwithgoogle.com/advertising-channels/video/voice-assistance-technolog
y-apps/