The third installment of the social media for small to medium-sized business with Claris Networks and Ackermann PR. This week explored the implementation of a corporate social media policy and the nuts and bolts of how to get your social media strategy started. Presenters were Bill Piper, Larry Bodie and Shane Rhyne.

2. Your team

3. Creating your strategy

4. What’s next?Social Media Lunch and Learn Series Session III

5. Review: Our strategy

6. Honda’s negative Facebook attention

7. Honda’s negative Facebook attention

8. Honda’s negative Facebook attention

9. Honda’s responses

10. Handling negative attention Have a procedure in place

11. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable?

12. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable? Respond appropriately and honestly – with discretion

13. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable? Respond appropriately and honestly – with discretion Act like a market leader

14. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable? Respond appropriately and honestly – with discretion Act like a market leader Take issues offline when needed

15. A corporate policy

16. A corporate policy Is Facebook the issue, or is it our employees? Social media on company time: losing or making money? What do employees need to know?

17. Enabling employees effectively Social media policy in the employee handbook What should it say? Have them sign it.

18. What employees should avoid Client names

19. What employees should avoid Client names “We’re having a bad day”

20. What employees should avoid Client names “We’re having a bad day” Proprietary information

21. What employees should avoid Client names “We’re having a bad day” Proprietary information False information

22. What employees should avoid Client names “We’re having a bad day” Proprietary information False information Internal issues

23. The bottom line Your employees represent your brand on the internet.

24. The bottom line Your employees represent your brand on the internet. Make sure they know how to represent your company.

25. Social media execution Who can use social media on company time? When is use acceptable? How much is acceptable?

26. SocialMediaGovernance.com

27. SocialMediaGovernance.com 152 corporate policies viewable by industry 176 research studies on social media use Some free, some paid Blog that features additional research and case studies multiple times per week

28. Social media team Identify Meet Consult