The survey results show that the target audience for the new classical music magazine is males aged 19-24 who prefer a monthly magazine priced at £2.50. Key features should include interviews with solo pianist Katherine Jenkins, new releases and up-and-coming artists. The magazine should have a simplistic cream-colored design focused on pictures and interviews.

1. Audience Research – Results and Conclusions
After I tallied my results up I decide to draw a conclusion for each question asked within the questionnaire,
here I will explain how these results will influence my decisions that I’m going to make on my new magazine.
Question One: Gender-
Female- 8
Male – 12
These results clarify that more males answered the questionnaire on classical music so therefore I will keep
this in consideration when looking at my feature articles, fonts, background and images around the magazine.
This is because if more males are interested in the magazine then it suggests it should be more male
orientated for example, featuring a male artist they could relate to.
Question Two: Age -
Age
20
10
0
15-16 16-18 19-24 25+
As you can see the questionnaire was based on the answers of 20 different people, the majority is between
the 19-24 category which is shortly followed by the 16-18 with the anomalies of 25+ and 15-16. This means
that I will aim to provide entertainment for all ages in the magazine but primarily this means that when
producing my magazine I will focus on that age group for my target market. For instance, I will make more
articles appealing to that age group.
Question Three: How often do you buy a magazine?
How often do you buy a
magazine?
Daily Weekly Monthly
10%
25%
65%
When analysing this question it’s apparent more people buy monthly magazines. This result finalises my
decision to produce a monthly magazine because it would be more likely to be bought as the majority buy a
magazine monthly.

2. Question Four: Which magazine would you be most likely to buy?
Which magazine would you
be most likely to buy
Monthly Weekly Other
5%
20%
75%
These set of results show that people would be more likely to buy a magazine monthly. This concludes my
research for how often I would produce my magazine.
Question Five: How much is the maximum you would be willing to pay for a magazine of your selection on
question 4?
8
7
6
5
4
3
2
1
0
1 2 3 4 5
£1.00-£1.99 £2.00 £2.50 £3.00 £3.50
These results show that people would be most likely to by a magazine costing £2.50, this means that it will cost
around £2.50

3. Question Six: What three words would you associate with classical music?
What three words would you
associate with classical music?
14
12
10
8
6
4
2
0
These results show that 12 out of the 20 people all put ‘Piano’ in their answer, this means that I would base my
magazine around the instrument of a piano. I could do this buy choosing artist who play the piano as part of
the classical music genre.
Question Seven: Do you think that a Piano is most associated with classical music?
Yes – 18
No – 2
This shows that the large majority say the piano is most associated with classical music, this means that when
featuring artists I will decide to focus on maybe solo artists who play piano.
Question Eight: What is your favourite colour?
What is your favourite colour?
5
4
3
2
1
0
Red Blue Green Yellow Purple Pink Orange White Cream
These results show that most people selected the colour cream as their favourite colour, closely followed by
red. My decision on colour schemes will be based around these colours. These can be used throughout the
magazine

4. Question Nine: When looking at magazine front cover which do you prefer?
The answers available for selection were:
- A simplistic layout – Clear fonts, easy to read, lack of information present
- A complex layout – Interesting Layout, A lot of information in a small space, still readable
Simplistic- 13
Complex – 7
These results conclude that I will produce my magazine front cover with a simplistic layout as more people
would prefer this. This would mean that I would use clear fonts, make it easy to read and stay low on the
information present on the front cover,
Question Ten: Out of these who is your favourite Classical Musician/Artist/Band?
Which classical musician do you
prefer?
14
12
10
8
6
4
2
0
These results show that more people prefer the musician ‘Katherine Jenkins’ compared to any other one
suggested. This means that I would do a featured article on her or include information, tour dates and new
releases from her in the magazine.

5. Question Eleven: What other classical magazine do you think would be a competitor for this magazine?
What other magazine do you think
will be a competitor for this classical
music magazine?
Classical Music Magazine I don’t know
10%
90%
These results suggest that not only does the majority of people ask know any competitors but the one
suggested would be a small competitor this shows that the market is open for a new era classical music
magazine. I will check out the magazine suggested by the minority and improve mine in comparison to that.
Question Twelve: What do you like about Magazines you currently read?
What do you like about magazines
you currently read?
8
7
6
5
4
3
2
1
0
Amount of Pictures Freebies Interviews Humourous
Information Articles
This result suggests that people like the interviews produced within a magazine followed by pictures and
Freebies. This means I will base my articles on interviews and pictures.

6. Question Thirteen: .What do you dislike about magazines you currently read?
14
12
10
8
6
4
2
0
Amount of Pictures Freebies Interviews Humourous
Information Articles
This means I will try and limit enormous amounts of information with my magazine and stick to simplistic
styles and relevant information.
Question Fourteen: What is a feature you would like to see within a magazine?
6
5
4
3
2
1
0
This means that the majority would more likely want to see ‘New Releases’ and also ‘Up and coming artists’.
This would mean the content of my magazine will contain this and I will focus on this when producing articles
and the contents page.

7. Question Fifteen: Which do you think is more appealing for a background colour on the cover of a classical
music magazine?
White Cream Beige
25%
35%
40%
These results show that most people think cream would be the most appealing colour for the magazine. This
means I will base the colour scheme and background of my magazine on this.
Question Sixteen: What is your favourite type of classical musician?
18
16
14
12
10
8
6
4
2
0
Solo Band Duet Choir
These results show that most people have favouritism towards solo artists this means I will illustrate solo
artists throughout the content of the magazine as more people prefer them.

8. Question Seventeen: Which of these do you think is the most appropriate name for a classical music
magazine?
7
6
5
4
3
2
1
0
Monotone Minorscale Classical Classical Octave Adagio Acapella
Highway Era
These results shows that more people preferred the name ‘Classical Highway’ for the magazine rather than
any other suggestions present. This means that I will name my magazine this as the majority think it is the best
name.
Question Eighteen: Would you be interested in buying a new era classical magazine?
12
10
8
6
4
2
0
Yes No Unsure
These results show that the majority of people will be interested in the magazine. This means that I could
maybe price the magazine higher as people are already interested in buying this magazine.

9. Question Nineteen: When you think of classical musicians what do you associate with?
9
8
7
6
5
4
3
2
1
0
Men Women Bands Mixed
These results suggest that there is an equal number of people associating with men and women when they
think of classical musicians. This means that I could do a mix of artists who will be featured upon the contents
page and front cover.
Question Twenty: What promotional offer are you most interested in?
14
12
10
8
6
4
2
0
Freebies Posters Discounts Other
These results suggest that more people are interested In ‘freebies within a magazine this means that I could
maybe use this on the cover to make it more enticing for the audience. I could give away a free CD with every
copy of the magazine.