2. JET SET 2013 – INSPIRED BY THE LUXURY GENERATION.
Fun, fierce, glamorous, gorgeous, smart and strong.
We feel at home in every corner of the world and our passports are always full of stamps. One day we go
skiing in Aspen and the next day we’re catching some sun and a Mahi Mahi in Aruba. Europe we know
like the back of our hand and the far East doesn’t feel far at all.
We have learnt to pack light an yet always be the best dressed boy and girl at the party. Thanks to an eye
for details and adding just the right accessories. We cherish
daring design and love the glamourous feeling of soft silk, shiny metals and glittering stones. Whatever
we’re doing, or where ever we’re going, we do it with style.
We love people who see that life is more than “what you do for a living”, and we love the ones who thinks
it’s okay to be beautiful, “on the inside and the outside”. We are citizens of the world. We have an open
mind and an open heart. We love life and we expect the most of it.
To us, a watch is more than a device for keeping time, it’s an experience.
Jet Set Watches
For some people the sun never goes down.
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6. PRODUCT
Watches are today more of an accessory rather than a device for keeping time. The trends in fashion
accessories changes rapidly. Our strength is that we very fast come up with new collections following the
latest trends. New products are launched through out the year.
PRICE
Thanks to our direct relationship with manufactures and buying large volumes we are able to keep low
prices.
PLACE
Jet Set watches are sold at the best locations in chosen stores and web shops.
PROMOTION
Jet Set is marketed as a trendy brand that is more glamorous and fun than competitive brands.
TARGET GROUP
Trendsetters and fashion conscious people.
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7. Jet Set
For some people the sun never goes down
Jet Set stands for a trendy luxurious style with a high sense of fashion.
Like in any big family you will find different styles and personalities. The Jet Set watches comes in different
shapes and styles, some are metallic and fierce, some are plastic and fun, some of them are showered with
glittering stones and some are sporty and spectacular, what they all have in common is that glamorous and
trendy feeling.
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J6339R-237 J6339R-333 J63393-636 J5097R-131 J5097R-237
8. Jet Set Bubble touch
Jet Set Bubble Touch – an explosion of colours and cool features.
Add colour, fun and variety to your life with any of the happy watches in silicone.
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J93491-10/J93491-23 J93491-16/J93491-18 J93491-19/J93491-22
9. Jet Set WB30
Trendy, sporty, colourful watches, when size matters! WB30 is the really sporty line within the Jet Set family.
This year presenting a line in colours of flags.
What about the name? The story goes that when the designers were developing the collection they sent
back the samples to the factory, always with the note Wanted Bigger. Finally everything was perfect and
the size big enough, this was sample number 30! Therefore the name, WB30.
J55933-131 J55223-25 J55223-14 J55223-17 J55223-20
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10. ADVERTISING MATERIAL
To build the brand strong in all markets we use the
same visuals to create brand recognition. The ima-
ges, ads and logotypes are to be used accordingly.
You find all needed images, templates, logos and
fonts on our FTP.
Please contact Amandine Paterne at a.paterne@
tad.fr to receive FTP address and log in information.
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1. JetSet_A4_Ads2013.twologos.indd
Jetset_Couple_lying.tif
11. Variations of ads.
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2. JetSet_A4_Ads2013.twologos.indd
Jetset_Couple_lying.tif
3. JetSet_A4_Ads2013.twologos.indd
Jetset_Couple_standing.tif
4. JetSet_A4_Ads2013.twologos.indd
Jetset_Clark.tif
4. JetSet_A4_Ads2013.twologos.indd
Jetset_Dana.tif
12. MEDIA WE LIKE
We prefer to be seen in glossy fashion and design magazines, high-class
celebrity press is another favourite. When we advertise we do it with full pages to signal high quality.
PR
Editorial coverage is very important and we continuously work with journalists.
We love to use good ambassadors to wear our watches and we encourage suitable product placement.
Good ambassadors are, pop stars, movie stars and trendsetters in the society.
We also cooperate with bloggers writing about fashion, beauty and lifestyle.
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14. JetSet_emblem.smallpayoff.eps
To be used on bags and packaging, where no
image pictures are displayed. Minimum size 8 cm.
JetSet_emblem.bigpayoff.eps
To be used on bags and packaging, where no
image pictures are displayed. Maximum size 8 cm.
JetSet_plain.eps
Logotype with pay off in 2 rows, without emblem,
is used on advertising and instore material together
with image picture.
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15. JetSetAddiction_logo2.eps
To be used instead of Jetset Plain together with
Addiction watches
JetSetAddiction_colour_logo2.eps
Only to be used on a white or light surface.
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WB30_logo.eps
This logotype is used together with Jetset plain.
16. Jetset Brand Book
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Futura Book
Capital/
lower case
27/29 pt
Futura Book
Capital
8/16 pt
Company
logotype
Watch
Jetset plain logo
