Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match. Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.

1. Let’s take this offline
Claire Gamble // Unhooked Communications
SLIDESHARE.NET/CLAIREGAMBLE5
@ClaireEGamble | @WeAreUnhooked

2. #BrightonSEO | @ClaireEGamble | @weareunhooked

3. How did this guy help us
secure earned media
coverage, links and social buzz
through offline activity?
#BrightonSEO | @ClaireEGamble | @weareunhooked

4. Face-to-face
events:
ü Before
ü During
ü After
#BrightonSEO | @ClaireEGamble | @weareunhooked

5. Fail to plan?
Fail to
plan…
#BrightonSEO | @ClaireEGamble | @weareunhooked

6. Fail to plan?
PRE-EVENTBEFORE…
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7. Use your
website
Use your website
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8. Don’t forget
third-party
websites
#BrightonSEO | @ClaireEGamble | @weareunhooked

9. Find
your
hook
#BrightonSEO | @ClaireEGamble | @weareunhooked

10. Make it easy for
event partners
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11. Influence your influence
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12. DURING…
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13. Media
relations
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14. Capture your content
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15. Instagrammable
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16. Fail to plan?AFTER…
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17. MediaShout about it
ü Media
ü Own
ü Third parties
ü Attendees
#BrightonSEO | @ClaireEGamble | @weareunhooked

18. 1. Work
2. Value
3. Simple
#BrightonSEO | @ClaireEGamble | @weareunhooked

19. Let’s take this offline
Claire Gamble // Unhooked Communications
SLIDESHARE.NET/CLAIREGAMBLE5
@ClaireEGamble | @WeAreUnhooked