6. Dr. Gianluca Misuraca
Senior Scientist, Information Society
Unit of the European Commission’s
Joint Research Centre
7. The social and economic role of eInclusion
intermediaries in the European Union:
Results from the MIREIA project
Gianluca Misuraca
Senior Scientist, European Commission, JRC-IPTS
The views expressed by the authors are not necessarily those of the EC
8. Joint Research Centre
Serving society
Stimulating Innovation
Supporting legislation
Institute for Prospective
Technological Studies
8
9. State of the Union…
Deepest and longest recession
since the birth of the EU…
Unemployment hits record highs…
26.654 million unemployed
people in EU28 (11%)
Youth unemployment in
EU28: 23.4% (5.560 million
people - under 25)
Source: Eurostat, July 2013 9
10. In 2011, 119.6 million people
(24.2% of EU27) at risk of
poverty or social exclusion
(AROPE)
Increased from 23.6% in only
one year (2010)
Poverty is rising…
The AROPE indicator is defined as the share of the population in at least one of the
following three conditions:
1) at risk of poverty (meaning below the poverty threshold);
2) in a situation of severe material deprivation;
3) living in a household with very low work intensity.
10
12. Source: DG Research and Innovation - Economic Analysis unit (2013)
Data: Eurostat, Innovation Union Scoreboard 2013
DE
DK
FI
IE
SE
FR
UK
BE
LU
NL
CY
IT
AT
ES
HU
SI
CZ
SK
EE
PT
RO
MT
EL
PL
LV
BG
LT
R² = 0.3098
corr. = 0.556
55.0
60.0
65.0
70.0
75.0
80.0
85.0
0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
Employmentrate(2011)
Index of economic impact of innovation (2010-2011)
ICT-enabled innovation
and Employment
Source: Regional Innovation Scoreboard 2012
More innovative
countries have higher
employment rates
ICT play an important role in
enabling innovation
12
13. eInclusion Policy:
evolving context
Objectives: to reduce gaps in ICT usage and promote the use of ICT to
overcome exclusion, and improve economic performance, employment
opportunities, quality of life, social participation and cohesion
Inclusive pillar of the Lisbon Strategy under the i2010 Agenda
Riga (2006) and Vienna (2008) Ministerial Declarations
Among the key targets of the Europe 2020 strategy
Increase employment from 69 to 75% of EU population
Improve educational levels (school drop-out <10%; at least 40% of 30-34 years
old to complete tertiary education)
20 million people out of poverty and/or social exclusion
Key element of EU2020 flagships and social & economic policies
Digital Agenda; Innovation Union; Agenda for new skills and new jobs; Youth
on the move; European platform against poverty & social exclusion;
EU Employment Package (2012) and Social Investment Package (2013)
13
14. An untapped resource
Crucial role due to their multiplier/amplifier effects
eInclusion intermediaries
14
High diversity in the EU
Telecentres, Cybercafés, Libraries, civic centres, educational and
training institutions, NGOs, private and public organisations, etc.
Limited policy attention and important „knowledge gaps‟
15. In cooperation with
stakeholders, MIREIA is
involving researchers and
practitioners to:
1. Map eInclusion actors in Europe to better understand their
characteristics and policy potential;
2. Design and 'test' a methodological framework to enhance
capacity of eInclusion intermediaries and engage them to
collect data and to measure their impacts
http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html
Objectives
15
16. Focus
(Unit of Analysis)
eInclusion intermediary actors
Public, private and third sector organisations which
intentionally address social inclusion goals through ICTs
or promote the use of ICTs to enhance the socio-
economic inclusion of marginalized and disadvantaged
groups and of people at risk of exclusion
16Source, JRC-IPTS (2012).
17. In collaboration with
EU27 Mapping:
Methodology
27 Countries
15 languages
First attempt of collection of
primary data at EU27 level
14 country profiles
17
Literature
review
3 Locality
Mapping
EU 27
Mapping
2,752 organisations
>300 Networks
≥ (70.000 members)
18. Typology
of eInclusion actors
1. National, Regional or State
Agencies
2. Municipal/City Government
3. Public Libraries
4. Government-run Telecentres
5. Formal Educational Institutions
1.Cybercafés
2.Private Training
Organizations
3.Formal Educational
Institutions
4.Other
PUBLIC SECTOR PRIVATE SECTOR
1. Non-governmental organizations
2. Associations, Foundations, or
Charities
3. Community Organizations
4. Cooperative
5. Federation
6. Trade Union
7. Informal Network
8. Other
THIRD SECTOR
18
19. Sector and Type
Estimated
'market’ size
19
Public libraries, municipalities,
government and NGO-run telecentres
represent the bulk of eInclusion
actors with variations across the EU27
Low participation of private sector
>20% of organisations are
networks or members of
networks
≥250,000 eInclusion
intermediaries in EU27
1 actor every 2,000 citizens
21. Size (Staff & Budget)
Staff size
Annual
Budget
3%
9%
18%
25%
22%
More than €10 million
€1 to €10 million
€100,000 to €1 million
€10,000 to €100,000
Less than €10,000
Organisational
capacities
21
22. Percentage of organizations which
serve that target group
Targets Groups
22
24%
27%
34%
36%
37%
42%
46%
49%
51%
54%
0% 10% 20% 30% 40% 50% 60%
Migrants
Individuals w/physical disabilities
Low-skilled people
Women
Children
Unemployed people
Young adults
Senior citizens/elderly
Adults
General (all groups)
23. 24%
26%
33%
36%
45%
45%
48%
50%
80%
88%
0% 50% 100%
ICT skills for…
Advanced ICT…
Online safety
eAccessibility…
Online courses
eGovernment
Social Media…
Online job…
Basic ICT Skills…
Internet &…
Percentage of organizations that provide such services
Services
9%
22%
23%
24%
26%
44%
55%
0% 20% 40% 60%
Legal assistance
Vocational training
Social/Government…
Language training
Entrepreneurship…
Other
Employment services
23
ICT enabled
services
Social & Economic
services
24. Key results
Important effort of characterisation and first mapping at EU27 level
baseline for future research and a 'living directory' for policy interventions
A myriad of actors playing a vital social and economic role
in spite of limited resources and organisational capacities
Crucial contribution to advancing the Digital Agenda for Europe and
other key social and economic policy goals of the EU
strengthening community building, digital empowerment, social inclusion,
learning and employability
Complementarity of social functions performed
High potential for the creation of multi-stakeholders partnerships
24
25. Policy Options
Support the network effects, the innovation processes created and the
services provided by this high and diverse number of organisations
Half of which have <10 employees and annual budgets of <100.000€
Create the conditions for a larger involvement of the private sector
e.g. CSR, innovative PPP, and within the Grand Coalition for Digital Jobs
Reinforce the capacities of eInclusion intermediary actors to further
develop their entrepreneurial skills and ensure self-sustainability
through service provision and the establishment of business models
increasingly based on usage/service fees
Strengthen the role these organisations can play in addressing digital
exclusion, employability, and the shortage of ICT skilled workers
Link to the Social Investment Package and cohesion policy instruments
25
28. Cross-European Survey
Measuring the impact of ICT in public libraries
Dan Mount
Head of Policy & Public Affairs
Civic Agenda EU
EUROPEAN CONGRESS ON E-INCLUSION
29. Background
BMGF Global Libraries Programme
Pan-European challenges
EU 2020 Growth Strategy + MFF 2014-2020
Policy review
o Non-formal and informal learning
o Social inclusion (key target groups)
o Digital inclusion – delivering a digital single market
30. Why did we need a cross-European
Survey?
Public libraries are traditionally invisible in relation to EU
policy making (except in the field of Culture and Books)
EU 2020 Growth Strategy + MFF 2014 – two references to
public libraries in 4000 pages
Recent existing EU policy reference points:
o 2011 – Gdansk Roadmap
o 2011 – Renewed Agenda for Adult Learning
o 2012 – Draft Parliamentary Resolution on the Cultural
& Creative Sectors
o 2013 – IPTS report on ICT and employability
31. Building the evidence base
Policy-makers need data
TNS survey – 17 EU Member States (80% population)
o Focus: library users, computer users and representative
sample of population
o Respondents – 15 years +
o Qualitative and quantitative data collected
65,000 public libraries across the EU
o 80% of these offer free access to computers and internet
o Correlation between public library funding and usage rates
32. Key findings
Nearly 100 Million Europeans visited a public library (23% of
EU population) in the last 12 months
Nearly 14 million Europeans used their public library to
access the internet and use computers in the last year
83% of those using free public library computer/internet
services reported a positive benefit in a range of areas:
o Saving them time and money
o Improving their education and skills
o Providing access to government services
o Increasing access to employment and health resources
33. Public libraries – a digital lifeline
The number of respondents reporting that public
libraries represent their only source of free internet
access is equivalent to the combined population of the
four smallest EU Member States (1.9 million Europeans)
Respondents with no other options for free internet
access were most likely to be:
o Unemployed
o Over 65 years old
o Disabled
o From a Roma or ethnic minority community
34. Non-formal and Informal Learning
In the last year 24 million Europeans participated in non-
formal/informal learning activities at a public library
Those engaging in staff-assisted non-formal/informal
learning activities in a public library tended to be:
o Unemployed
o From rural areas
o Over 65 years old
o From a Roma or ethnic minority community
Last year 2.3 million of these Europeans took part in a
computer class at their public library.
35. Employment
Last year 1.5 million Europeans applied for jobs
using free public library internet and computer
services
A quarter of a million Europeans found work using
free access to computers and the internet at their
local public library
36. Social Inclusion
Young people (15-24) represent the largest
demographic (38%) of public library computer and
internet users
60% of Roma users of public library computers and
internet services did so at least once a week
4.6 million Europeans report that they first used the
internet in a public library
37. Conclusions
Concrete evidence that public libraries:
o Provide essential services to local communities and key marginalised
and disadvantaged groups
o Offer free access digital resources to those with no other option
o Are attractive spaces for young people to access ICT and the internet
And that public libraries represent a pre-existing community
infrastructure which can assist with pan-European policy
objectives in relation to:
o Non-formal and informal learning
o Social inclusion
o Digital Inclusion
o Pathways to employment
52. Chris Coward
Co-founder, Principal Research
Scientist, and Director of the
Technology & Social Change Group
at the University of Washington
Information School
58. Unlocking huge economic and social
potential
Martha Lane Fox, UK Digital Champion, is the Chairwoman of Go ON UK
which aims to make the UK the world's most digitally skilled nation.
59. #Connected Continent
• Free public
access to
computers & the
internet in public
libraries
• Help people
acquire ICT skills
• Free wifi zones
in rural and
urban areas
The Romanian Digital Champion equipped
2,300 libraries with 10,000 computers.
60. Opening Up Education
• Promoting early
adoption of
digital
technology
• Promoting online
education
• Encouraging
teachers to share
teaching
resources online
VP Kroes and Lord David Puttnam (IRE) met with
students and Future Creators, who learn
coding, film-making and app development to be
encouraged to consider a "digital" career.
61. Basic coding skills
The Finnish Champion initiated the
Rails Girls project, which aims to
overcome the gender divide in
technology.
The Belgian Champion has organised
more than five CoderDojos, which
aim to teach basic coding skills to
children, teachers and CEOs.
This session was for senior
managers, but coached by children.
62. Hands-on social media workshops
The Austrian Champion’s initiative Digitalks aims to
raise awareness of new digital technologies such as
wikis, blogs, social networks and mobile platforms.
63. The School Dance
The Slovak Champion runs a project connecting 300 schools
and kindergartens. Young people learn in a fun way the
basic principles of how to create a team, record a dance
video and create an interactive poster through technology.
64. Grand Coalitions for Digital Jobs
and Skills
In Poland the main tasks of the Coalition are to
broaden digital participation, increase trust, raise
awareness of the benefits of internet literacy and to
ensure broadband access.
The Champions
have been
instrumental in
the launch of
Grand Coalitions
for digital skills
and jobs in
Poland, Spain and
Lithuania.
65. Promoting entrepreneurship, start-
ups & innovation
• The Bulgarian Digital
Champion has
established a Start-
Up Advisory Board
with prominent
entrepreneurs and in
February 2013 she
ran a start-up week.
• The Cypriot Champion
runs ICT innovation
competitions.
66. Fighting youth unemployment
The Belgian Champion organised a competition with an organisation to
make an app to better link young people with job opportunities. This app is
now in production.
68. • Digital Agenda Europe
http://ec.europa.eu/digital-agenda/en/digital-champions
• Wikipedia
http://en.wikipedia.org/wiki/Digital_Champions
• Twitter
@DigitalAgendaEU
@AnnikaOP
#DigitalChampions
• Email
annika.ostergren@ec.europa.eu
Find out more
71. The world’s libraries. Connected.
European roll out of
Geek the Library
Highlighting the value of public libraries
ECEI13, Brussels, October 3rd
Hanita van der Meulen
Marketing manager OCLC
72. The world’s libraries. Connected.
72,035 libraries in
170 countries
Further access to the world’s information
Reduce the rate of rise of library costs
The OCLC cooperative: a nonprofit, membership organization
We believe in libraries
74. The world’s libraries. Connected.
We (re)invest in communities
and libraries.
The OCLC cooperative: a nonprofit, membership organization
Non profit:
77. Goal and Return on Investment
• The goal of the campaign is to improve long-term funding
by educating the community about the vital role of the
library. The ROI will come in many forms and will be
different from community to community.
78. Overall, the study clarifies how positive the vast majority of those
involved were about the Geek the Library campaign:
Community response to campaign:
“unique”, “fun”, “catchy”, “interesting”, “eye‐
catching”, “inclusive”, “innovative”, “local” and “exciting.”
Library response:
“brilliant”, “striking”, ”interesting”, “fantastic”, “perfect” and
“awesome.”; 4 out of 5 would recommend the campaign to
others
On a scale of one to five, with five being very impactful, most
library administrative unit interviewees said the campaign had
been a “four.”
The Results: December 2012
78
79. 10 of the 15 community members who were asked to rate the
campaign gave it a “four” or “five.”
Four out of five on‐line survey respondents (82%) said the
amount of assistance they received from OCLC was “just
right.”
Three out of four on‐line survey respondents (72%) said they
would like to continue to receive tools and ideas from OCLC.
Over 1200 participating libraries in 2013!
The Results: December 2012
79
82. USA vs Europe:
• Place of libraries in the community
• Activities in libraries
• Consumer use of media (print vs internet)
• Community sense
• One Europe, different marketing
environments
82
92. Results so far:
• Pilot: 5 libaries
• Great interest for the project from other
libraries
• Additional funding on its way
• Campaign is prolongued for October –
December
92
94. Pilot The Netherlands
• Amsterdam, Rotterdam, The
Hague, Utrecht (G4)
• Target group: inhabitants G4
age 20-34
– Lowest membership in this age
group
– Future decision makers
• Target: change image & brand
(re)building
• Period:
14 November – 14 February
94
95. Pilot objective
• Support today’s and secure
future services of public
libraries through successfully
raising and sustainably
building public awareness (in
age group 20-34) of “today’s
public library” to gain and / or
remain sufficient financial
resources.
95
97. Pilot issues
• Geek NL needs a Dutch “look &
feel”
• Alignment with other branche
campaigns
• Internal & external
communication about pilot
• Necessity of additional funding
• Succesfull pilot impact on
roll out rest of The Netherlands
97
98. Campaign
• Website, social media
• Posters, flyers, presence on
(local) festivals
• Key succes factor:
personnel
• First success: additional
funding raised:
EUR 150.000
98
99. • Launch on november 14 during national
information specialist meeting (KNVI)
• Launch activities:
– promotion team during the meeting breaks
– Presentation of campaign for peers
– Variety of activities inside and outside libraries.
99
100. What would you do in terms of
reinvesting if you had the
money and a marketing team
at your disposal?
Round up:
We believe in libraries
103. Existence
Call for „Knowledge Centre Media Literacy‟
Summer 2012
Partnership with 13 stakeholders
Media literacy organizations
Research group
In collaboration with iMinds
8/10/2013 103
104. Vision
Creating added value for civil society
Online platform as a central point for the sector
Analysis and exchange of knowledge and good
practices
Intermediary role
Encouraging new ways of cooperation
Multi-stakeholder processes and projects
Bridge between civil society – private sector – public
sector
8/10/2013 104
105. Organisation
Central Staff
Experts with experience in the field of media literacy
Quick start
Supported by the sector
Collaboration with iMinds
Infrastructure and support services
Bridge between civil society - research - industry
Specialised in multi-stakeholder action
8/10/2013 105
107. 107
Leo Van Audenhove - Director
Laure Van Hoecke – Network Coordinator
Annet Daems – Project Manager
Pieter Verdegem – iMinds Digital Society
Ilse Mariën – iMinds Digital Society
Elke Boudry - Coordinator Online platform
Carmen V. Puyenbroeck – Training Co-ordinator youth
Karolien Stockx – Training Co-ordinator Adults
Sanne Hermans – Communications Manager
Central Staff Executive Board
108. Mission
Mediawijs.be wants to enable all citizens to make a more
critical and informed approach to the mediatised society.
It plays a coordinating and inspiring role in the media
literacy field. The goal of Mediawijs.be is to strengthen
media literacy initiatives through cooperation projects
with partners from the civil society, the private and the
public sector. It plays an active role in vision and policy
development with and for the civil society. Through
knowledge and good practices, mediawijs.be contributes
to innovation at the level of content and project
development.
8/10/2013 108
109. Central goals
Consulting and Coordination
Innovation and Synergy
Practices and methods
Knowledge acquisition and sharing
Vision and policy development
8/10/2013 109
110. Consulting and Coordination
6 consultation groups
Goals
Multi-stakeholder approach
Identify specific needs
Stimulates cooperation
Widen the scope
Developing long-term vision
8/10/2013 110
Competencies Adults and media literacy
Media literacy for media producers Media literate online communication
Advertising literacy Gaming
111. Innovation and Synergy
Multi-stakeholder projects
Partners
Civil society – Private sector – Public sector
Integrated projects
New approaches and practices
Year 1: Flagship projects
Year 2: Pilot projects / Open Call
8/10/2013 111
112. I & S: Year 1: Flagship projects
Toolkit Media Literacy
MAKS vzw & SMIT-VUB
Analysis media profiles young people
Development and analysis of used methods
(digtal storytelling, games, digital portfolio, etc.)
Young Media Professionals
REC Radiocentrum & ICRI KULeuven
Manual / tutorial copyright
5 How-to videos
8/10/2013 112
113. I & S: Year 1: Flagship projects
Advertisement Literacy
PHL, KHL, MIOS-UA
Education Packages
Test-Case - Working with Dept. Education
Tutorial for advertising industry
In cooperation with industry
Guides Teachers, Parents, Youth Facilitators
MIOS-UA
Media literate online communication & Gaming
8/10/2013 113
114. I & S: Year 2: Pilot projects
Multi-stakeholder principals
Partnership with different actors
New call 2013
2-3 projects in 2014
Partly funded– partly based on own resources
Focus on synergies and/or innovative approaches
Focus persons with disabilities
Collaboration public/private
8/10/2013 114
115. Good practices and methods
Exchange good practices and methods
Monitoring the media literacy field
Workshops and studydays
(about Telecenters, Information skills, ICT en elderly
people, Media days for young people, …)
Guide with indicators
Trainer Coordinators Youth and Adults
8/10/2013 115
116. Knowledge acquisition and sharing
Online platform Mediawijs.be
Up and running in December/January
Files
Bringing together knowledge on specific topics
Valorisation of existing research and knowledge
Cooperation with international partners
Good practices and Methods
Mapping actors and initiatives of the media literacy
field
Portal that refers to other platforms
8/10/2013 116
118. Vision and policy development
Based on the consultation groups
Based on academic research
Monitoring and mapping the media literacy field
Input in policy processes
White Papers
Advice
8/10/2013 118
121. The impact of Digital Intermediaries in the
Emilia - Romagna Region based on the local
implementation of the MIREIA project
Grazia Guermandi – Regione Emilia-Romagna (IT)
122. • “B&I” is the main e-inclusion programme of the Telematics
Plan of the Emilia-Romagna Region
– Started in 2009
• Targets: citizens and e-inclusion intermediaries
– 725 digital literacy courses
– 10.500 citizens
– 190 municipalities in the E-R Region
Pane e InternetBread and Internet (B&I)
122
123. http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html
Pilot case for MIREIA
• B&I selected as Pilot case for 'testing' the methodological
approach of the Impact Assessment framework developed by
the European Commission's Joint Research Centre – Institute
for Prospective Technological Studies (JRC-IPTS)
123
124. Performance Assessment Model
Impact Measurement
Model
Context Analysis Framework
Counterfactual Impact
Evaluation
Source: Misuraca et al, JRC-IPTS , European Commission , 2012
MIREIA Impact assessment framework
124
125. • A specific action created to test MIREIA in ´real-life´
• to evaluate improvements in employability
• to verify the effects on users´ behaviors
• MIREIA used a robust methodology for testing
hypothesis
• Counterfactual analysis with Randomized Control Trial
From Digital literacy to ICT for employability
“Bread, Internet & Jobs” (B&I&J)
125
127. Never
Sometimes
Quite often
Often
Behavioural changes in on-
line job searching
(t-stud0,001)
Key results of the MIREIA piloting 1/3
• Behavioral changes in job searching methods:
• TG has increased the use of internet tools for job searching
127
129. • ´Nudge´ effects on local communities
• trained people help other people in learning how to use
Internet for job searching
129
Key results of the MIREIA piloting 3/3
130. • The application of MIREIA-IAF in ER provides evidence of:
• the importance of the role of eInclusion intermediaries
for promoting digital inclusion and employability
• the need to equip eInclusion intermediaries with
instruments and methodologies for impact assessment
• the need of strengthening coordination of activities at
regional level involving local partners
• the need to develop an Impact assessment “culture” at
the local level, through seminars, training and
workshops
130
Lessons learned from MIREIA
131. • Intermediaries
• allow to address more specific actions to
targeted groups
• are able to engage target groups quickly and
effectively
• contribute strengthening the positive effects of
e-Inclusion initiatives
Added Value: the key role of intermediaries
131
132. Recommendations
• Introduce Impact assessment instruments, such as
MIREIA, in policy planning and monitoring
• Crucial role of counterfactual evaluation
• Take into account methodological challenges
• e.g. privacy issues and selection of control groups
• Share evidence gathered as knowledge base for
better integrating policy and implementation actions
• Impact assessment as strategic planning support
132
133. For further information
• Grazia Guermandi
Regione Emilia-Romagna
Email GGuermandi@regione.emilia-romagna.it
http://www.paneeinternet.it/
133
135. BEACON:
digital literacy and participation
go cultural in the public library
Speaker: Martine Vandermaes, chief librarian, public library Ostend (Belgium)
136. Ostend (Belgium)
• coastal town
• fishing – tourism – renewable energy
• 70.000 inhabitants
• 1 out of 4 is 65+
• 1 out of 4 lives under the poverty line
• 10 % without a job
• 81 % households without children
138. public library
• 1 central + 4 branch libraries
• collection: 240.000
• members: 20.000 – 31.000 incl. gr.
• loans: 870.000
• use of internet: 23.000 hours/year
• team: 27,6 FTE
• free of charge – membership & loans
139. digital literacy
• started in 2002
• awareness
– role of the public library
– expertise outside of the library
• take time to learn and grow
• content is more important than competences
• look through the eyes of the customer
• not every mentor is a ‘believer’
140. what makes a difference?
• professional support
• insist on quality
• link with the life of learners
• network within the community & partners
• take small steps
• ‘warm experts’
• library logic does not sound logic for everyone
141. tailor-made project
• tender for a partner for projects on digital
literacy (50.000,00 €/year )
• what do we want?
• content – link to actions and projects in the actionplan
of the direction of cultural affairs and the city
(eg. coastal security plan)
• work with mixed groups
• work with various formulas
• agreements
142. project BEACON
mixed
• creative ateliers with artists
• lessons/workshops
• drop in and ask your
question
• soirées - debates
the city - partners
create – participate - learn
public library
143. creative ateliers with artists
• 10 weeks
• artist in charge
• look – listen - expression
• explore the city
• central theme
• “beautiful gift”
147. “de zee is een schilderij dat iedere minuut van de dag verandert”
“ ik wil hier nooit meer weg”
148. lessons/workshops
• made to measure
– rythm of the group
– completely different basic knowledge of learners is a huge
challenge
• “content” is important
– add
– share
– verify/compare
– critical attitude
• “the acquired competences are put into practice outside of the
classroom”
149.
150. drop in and ask your question
• low threshold, open to all
• observe before you join the group
• hop on, hop off
• learn from someone in the same position as
yourself
• empowerment of the ‘old guys’
• community
• warm experts
153. soirées - debates
• information
• meeting
• dialogue
• low threshold
– art and science
– Carl De Keyzer / Arne Quinze / Raoul Servais / …
• “lovely evening, I missed dinner, but I’m so glad I was here, I
wouldn’t have missed it for the world”
154.
155.
156. extra
• feel at home in the public library
• 1st class ambassadors of the public library
• empowerment
• new partnerships
• participation increases
• the story of a city and its citizens is
captured, told and shared
161. challenges for the city
• invest in coastal defence
• new dike
–Flemish Community
–the city
• goal: protect against flooding +
public space for the citizens of
Ostend (and visitors)
175. Digital Literacy 2.0
Belgian training campaign
5 t h Europe a n C ongre s s on E- Inc lus ion :
EC EI1 3
3 r d Oc t obe r, B rus s e ls
Steven Laporte
Bibnet
steven.laporte@bibnet.be
179. Step 1
Train the trainer:
qualification of
staff in non-
formal learning
settings
Step 2:
Qualify the user
trained staff as
web 2.0 tutors for
their clientele
The training campaign
181. The Belgian Dlit2.0
Summer School:
• 18 sessions
• 90 libraries
• 400 participants
• 10% employees of public libraries in Flanders
182. Book collection
Magazines
cd’s and dvd’s
Book club
School visits
Books for the blind Public readings
Readers’ suggestions
Public access computers
Facebookpage
ILL
185. Diana Edmonds
Head of Libraries, Greenwich Leisure
Limited (GLL), London
Rebecca Gediking
Library Specialist, GLL
186. Taking Digital
Responsibility
Diana Edmonds
Head of Libraries, GLL
diana.edmonds@gll.org
Rebecca Gediking
Library Specialist, GLL
Rebecca.gediking@gll.org
03 October 2013
Public Libraries in the 21st Century
– Action Required!
187. GLL – A quick note
• A Charitable Social Enterprise
• Managing over 100 Leisure Centres
• Managing 2 Library services in London
– Royal Borough of Greenwich
– London Borough of Wandsworth
– (26 Library buildings)
188. The Areas we serve
Royal Borough of Greenwich and London
Borough of Wandsworth
• Customer mix includes affluent and
economically deprived
• Even those who are affluent may be digitally
deprived
189. The ICT offer - physical
GLL Libraries provide:
• „The Peoples‟ Network‟ – fixed PC‟s with
broadband access to the Internet
• PLUS Printing and scanning capabilities
• In Greenwich funded by £400,000 allocation
from GLL profits
190. The ICT offer - physical
GLL Libraries provide:
• WIFI – free wireless internet access for
those with laptops, smart phones and
tablets …
191. The ICT offer – support
for digital development
• Ad hoc support plus regular classes to
encourage digital confidence
• Staff increasingly gaining teaching
qualifications, as well as library
qualifications
192. GLL Libraries are smart
Libraries
GLL Libraries are smart libraries with a range of
technology available, including:
• iPads
• An iPad table
• Sound Showers
As well as RFID self issue terminals, wands etc …
Technology rubs off on our customers
193. Our responsibility
• … is to provide libraries which are
technology hubs, making available a range
of technology products to enable our
customers to become more digitally literate
– and to have fun with technology, with other
people …
194. Library LAB
• A joint venture with our suppliers
• A development space
• A showcase
• Allowing relationships and products to be
developed
• And soon to be mobile with a Library LAB
bus
195. ICT offer - virtual
GLL also has a responsibility to reach out to those
who may not be able to visit a physical library and
to provide library services for the digital community
Our current offer:
• A 24/7 virtual library
• Library Catalogue
• A range of online resources
• Online information regarding the physical
libraries
196. Developing our ICT offer
• Increasing our online presence via Social
Media Platforms
• Digital Streaming events
• Virtual author visits
• Online book clubs
197. ICT ensures libraries are
relevant
• Visits to Woolwich Library increased by
58% in one year …
• Now on same days, we receive over 5,000
visitors
206. To make the UK the most
digitally capable nation
Our Aim
No. 1
207. COMMUNICATE FIND THINGS SHARE
1 2 3
Send and
receive
emails
Use a search
engine and
browse
Transact
With
personal
information
KEEP SAFE ONLINE4
These Basic Online Skills have been developed by Go ON UK with the help of key academics from
LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
Our digital skills charter
208. Basic online skills: Age profile
16% 19%
6%
16%
19%
7%
17%
19%
8%
17%
19%
10%
14%
14%
16%
20%
11%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK Have basic online skills* Do not have basic online skills**
65+ 55-64 45-54 35-44 25-34 15-24
*Based on whether current Users do/could do ALL four basic online tasks + Lapsed users who used to do/could do ALL four basic online tasks
**Based on Current & Lapsed users who don‟t do/could not do ALL four basic online tasks (they maybe be able to do 1-3 tasks) + Proxy users
(excl duplication with Lapsed users) + Never used/No Proxy
Source: Ipsos MORI BBC Digital Capabilities Update, 6th- 15th September 2013 Sample size of all respondents: 2,083
Population
size 51.4m 40.4m 11.0m
a b
b
b
b
b
a
a/b- significant difference (5% risk level)
209. The divide is deepening
Access to public services that are
increasingly moving online
Increased social exclusion as relationships
go online
Young people without home internet may
struggle with educational attainment
Pay higher prices for goods &
services that are offline
Harder to find and get
jobs
210. Key Modes
“Finding stuff”
Inquisitive
KeyAimStateofMind
“Talking about
stuff”
Social
“Buying stuff”
Acquisitive
“Creating stuff”
Creative
BROWSING/OBTAI
NING INFO
COMMUNICATING
/SOCIALISING
BUYING/ SELLING
CONTENT
GENERATION
1 2 3 4
DIGITAL MEDIA
(e.g. laptop, desktop, tablet, mobile phone)
Modes Digital Media:
Key Codes
look, curious, won
der, imagine, learn
, enjoy, develop
Examples
Connected, linked,
joined, keep in
touch, share, meet,
friends
Deals, bargains, di
scounts, savings, d
elivery, no
fuss, gift, treat
Unique, imaginatio
n, creative, wisdo
m, story
telling, ideas
211. Case study: Liverpool 2011-12Partnerships
Digital champions
• 80 local partners
supported campaign
• Each partner promoted a
specific targeted message
that was appropriate &
meaningful to local
people & business
• 1,500 digital champions
recruited and supported
by local partners (BBC
National Give An Hour
campaign)
Measurement
• 55% reduction over
over 18 months of
people who had never
gone online
213. Presentation of the Written Declaration in
Support of Public Libraries
Dan Mount
Head of Policy and Public Affairs, Civic
Agenda EU
214. Written Declaration 0016/2013
Dan Mount
Head of Policy & Public Affairs
Civic Agenda EU
2013 European
Congress on E-Inclusion
“the impact of public libraries in European communities”
216. Background on Written Declarations
Mechanism for raising political awareness around a
particular topic or set of issues
Registration requirements
o Must be no more than 200 words in length
o Must not explicitly call for funding or reference any
on-going procedure or legislative proposal currently
before the European Parliament
o To be registered any WD must have the support of at
least 10 Members of the European Parliament from a
minimum of 3 political groups
217. EUROPEAN PARLIAMENT 2009 – 2014
2013 0000/2013
WRITTEN DECLARATION
submitted pursuant to Rule 123 of the Rules of Procedure
on the impact of public libraries in European communities
Hannu Takkula (ALDE), Maria Badia i Cutchet (S&D), Vilija Blinkevičiūtė (S&D), Andrew Duff
(ALDE), Cătălin-Sorin Ivan (S&D), Morten Løkkegaard (ALDE), Marie-Thérèse Sanchez-Schmid
(PPE), Marietje Schaake (ALDE), Helga Trüpel (Verts/ALE), Marie-Christine Vergiat (GUE/NGL),
Sabine Verheyen (PPE)
Lapse date:
PE000.000v00-00
EN EN
0000/2013
218. 0000/2013
Written declaration, under Rule 123 of Parliament's Rules of Procedure, on the impact of
public libraries in European communities1
1. A 2013 survey of public library services across 18 European countries shows that nearly
100 million Europeans visited their public library and 14 million used it to access the
internet last year;
2. In the last 12 months 24 million Europeans (most frequently the elderly, ethnic
minorities, those from rural areas) used their public library to engage in non-formal and
informal learning activities;
3. 83% of those using free public library computer and internet services reported a
positive impact on their lives: saving time and money, improving skills, gaining access to
government services and employment and health related resources;
4. Last year 1.5 million European applied for and 250,000 Europeans found work via free
library internet access;
5. Public libraries represent the only source of free internet access for 1.9 million
marginalized Europeans;
6. The Commission is hence called upon to recognize the essential services that public
libraries provide to local communities and disadvantaged groups in relation to digital
inclusion, social inclusion, lifelong learning and pathways to employment and the role
of those services in assisting with the delivery of EU's objectives
7. This declaration, together with the names of the signatories, is forwarded to the
Commission.
PE000.000v00-00 2/2
EN
1
In accordance with Rule 123(4) and (5) of Parliament's Rules of Procedure, when the declaration is signed by a majority of
Parliament's component Members, it shall be published in the minutes with the names of its signatories and forwarded to the
addressees, without however binding Parliament.
221. Outcomes / Objectives
3 MONTH WINDOW for signatures (Oct 7th 2013 – Jan
7th 2014)
PRIMARY OBJECTIVE: WD is signed by over 50% of MEPs
(384 out of 766)
o Outcome: WD will be adopted as the official position of
the EP and forwarded to the European Commission for a
response
SECONDARY OBJECTIVE: WD is signed by 20-50% of
MEPs
o Outcome: The Commission will recognise that public
libraries enjoy the support of a significant number of
European elected representatives from all Member States
EXAMPLES: POVERTY in FRANCE, ITALY, GERMANYAt least 14% (more than 8 million people) live on less than 60% of the average income in France. The French poverty line is officially 964 euros for a single person per month. And this is the euro zone’s second-richest country, after Germany.In the euro zone’s third-largest economy, Italy, a map has been made public showing where the poor can get free meals and lodging in Rome. Its statistics agency’s latest findings show that more than 28% of Italians were already suffering close to the poverty line or below it in 2011. The average income for a person considered poor here is just over 700 euros per month.The climb in poverty trends is even evident also in Germany, the leading euro zone economy, which is not applying austerity policies.Its national statistics show that nearly 16% of Germans were living below the poverty line in 2011 – again, measured as 60% of the average wage, or 940 euros per month
The unit of analysis is represented by the individual telecentre and, by extension, any similar centre that provides eInclusion services/opportunities. A telecentre is defined in this study as 'a public place where people can access computers, the Internet, and other digital technologies that enable them to gather information, create, learn, and communicate with others while they develop essential digital skills. While each telecentre is different, their common focus is on the use of digital technologies to support community, economic, educational, and social development—reducing isolation, bridging the digital divide, promoting health issues, and creating economic opportunities, to name a few'. In addition to this general definition, study participants were selected based on the following criteria:The public nature of the space or service provided by the organizations, reflected in the fact that at least “access to Internet” service is available to the general public, or to everybody belonging to a socially-disadvantaged target group (e.g. a women association which provides access and training only to women). This definition would exclude schools providing access and training to their students only.The organization must have a social mission (independently of its for-profit or non-for profit character). In this way, specific categories like social enterprises providing paid services fall into the sample, while pure commercial cybercafés would not be included in the sample.If the organization provides other ICT-enabled services in addition to just access, for example ICT skills training.As defined in wikipedia: http://en.wikipedia.org/wiki/Telecentre
Diversity (Typology) & Dependency of the changing local context (needs of targets groups,…)
Strong links among eInclusion Actors & ICT & Employments related services
This question is the key to our US and European campaign. I will take you back one year ago when my colleague …… introduced you to our American Geek the library campaign.
Viele am Projekt BiblioFreak Beteiligte schauen nun auf diese 5 Testbibliotheken in Österreich, der Schweiz und in Deutschland. Heute erhalten Sie die ersten Berichte.Hetnummerishetaantalinwoners
The Lauch in germany was succesfullbothforthelibraries and thelibrarians and thetargetgroup. Roswitha Leischner und Beatrice Fischer schreiben: Unser Start gestern [22.8.2013] ist super gelaufen! Der Bürgermeister will zur nächsten Stadtratssitzung die Karten an alle Stadträte übergeben und ein Statement dazu abgeben. Es hat richtig Spaß gemacht. Ich glaube, wir haben ihn mit unserer Begeisterung angesteckt. Der Thüringer Rundfunk hat gestern ein Interview zum Thema mit mir gemacht und gesendet. Mal sehen, was da an Resonanz kommt.Im Anhang sende ich Ihnen einige von unseren eigenen Bildern vom gestrigen Aktionsstart zu, das heißt hauptsächlich von der Aktionsvorbereitung.
Roswitha Leischner und Beatrice Fischer schreiben: Unser Start gestern [22.8.2013] ist super gelaufen! Der Bürgermeister will zur nächsten Stadtratssitzung die Karten an alle Stadträte übergeben und ein Statement dazu abgeben. Es hat richtig Spaß gemacht. Ich glaube, wir haben ihn mit unserer Begeisterung angesteckt. Der Thüringer Rundfunk hat gestern ein Interview zum Thema mit mir gemacht und gesendet. Mal sehen, was da an Resonanz kommt.Im Anhang sende ich Ihnen einige von unseren eigenen Bildern vom gestrigen Aktionsstart zu, das heißt hauptsächlich von der Aktionsvorbereitung.
Beatrice Fischer schreibt: Am vergangenen Samstag, dem 14.09.2013, fand der 13. Sömmerdaer Bauernmarkt mit Ernteumzug statt. Das Wetter war leider etwas durchwachsener, was unserer Erfolgsquote jedoch nicht schadete. Zwei unserer Bibliothekskolleginnen nahmen direkt am Ernteumzug an der Seite des Sömmerdaer Bürgermeisters Herrn Hauboldt teil und verteilten fleißig BiblioFreak-Flyer. Im Stadtpark fand der eigentliche Bauernmarkt statt. Dort bereitete eine Mitarbeiterin bereits den BiblioFreak-Informationsstand vor. Als gegen 10:30 Uhr der Ernteumzug den Stadtpark erreichte, folgte diesem eine Menschenflut und so wurde auch unser Informationsstand schnell gut besucht. Wir konnten knapp 150 BiblioFreak-Aussagen auf Karten sammeln, die ebenfalls bereits auf www.bibliofreak.org eingetragen sind. Das Feedback der Leute ist überwiegend positiv zu dieser Aktion und zur Bibliothek überhaupt. Da es entweder so voll war, dass alle 3 Mitarbeiterinnen am Infostand in Gespräche verwickelt waren oder es so leer war, weil es mal wieder nieselte, haben wir nur wenige Bilder vom Bauernmarkt 2013 gemacht. Aber auch die habe ich Ihnen in den Anhang gepackt.Auch über unsere Facebookseitehttps://www.facebook.com/pages/Stadt-und-Kreisbibliothek-S%C3%B6mmerda/202302553145440 kann man einige Fotos ansehen.Wir freuen uns, dass wir bereits so viele BiblioFreak-Aussagen sammeln konnten und hoffen natürlich, dass es weiterhin so gut läuft.
Example civil society = media literacy organizations
12 out of 150 on the Booz & Company Digitization IndexSKILLS* COMMUNICATE FIND THINGS SHARE PERSONAL INFORMATION ACTIVITY Send and receive emails Use search engineBrowse the internet Fill out an online application form e.g.Job applicationMake a booking or purchaseAccess government servicesRegister on social website KEEPING SAFE ONLINE Identify and delete spam Evaluate which websites to trust Evaluate which websites to trustSet privacy settings
