Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (14)
Ähnlich wie Day 2 Workshop - Alasdair Inglis
Ähnlich wie Day 2 Workshop - Alasdair Inglis (20)
Mehr von CityStarters
Mehr von CityStarters (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Day 2 Workshop - Alasdair Inglis
- 1. gettalk.at/enterprise 5 TOP TIPS FOR MARKETING YOUR BUSINESS ON A SHOESTRING WITH ALASDAIR INGLIS, MD OF GROW
- 11. gettalk.at/enterprise Stories sell I never thought that the garage where I took my car to be serviced would become my first restaurant business. I wasn’t really anticipating cooking in one of London’s most fashionable streets or that I would be enjoying 3 week waiting lists for my cooking. But then life has a habit of turning up unexpected adventures. When my father died, I inherited his car. A rather unfashionable, gas guzzling turbo- charged Citroën which had every ridiculous mod con available. An old boy’s plaything. But I was very happy to take it on and for a year or when it needed servicing I would take it up to Collier’s Garage on Upper St. Until the day when John told me it wasn’t worth fixing. So as the wheels of fortune turned, a year later and I was looking on the web at a picture of my old car repair garage, up for immediate short term rent. So I went to see it and through the 50 years of grime and oil, filthy walls, blocked drains, grease pumps, welding fume extractors and hydraulic car ramps, I saw the potential to do something amazing in an extraordinary space.
- 19. gettalk.at/enterprise 5% 100 unique new visitors land on your website 5 customers buy Your sales conversion rate is?
- 20. gettalk.at/enterprise 2% 3,000 unique new visitors land on your website in one month 60 people sign up to your email list to get a special offer Conversion rate to email list is?
- 21. gettalk.at/enterprise Think Conversion Companies typically spend $92 to bring customers to their pages, but only $1 to convert them. According to Eisenberg Holdings, companies typically spend $92 to bring customers to their pages, but only $1 to convert them.
- 23. gettalk.at/enterprise Conversions – What to Measure Monthly 1. Unique web visitors per month 2. Sign ups to your email list per month from web traffic 3. Sales
- 24. gettalk.at/enterprise 4. New Enquiries 5. Chat-box questions and enquiries 6. Remarketing lists – people who have visited a specific page and who you can show adverts to Conversions – What to Measure Monthly
- 25. gettalk.at/enterprise 7. Downloads of a content giveaway and associated email address 8. Telephone enquiries 9. App sign ups Conversions – What to Measure Monthly
- 26. gettalk.at/enterprise Your Business Model 2. Are you upselling? 1. What is your Customer lifetime value? 3. Are you maximising customer revenues for each customer by creating different products and services?
- 45. gettalk.at/enterprise 1. What keyword phrases would a potential customer type into google to find it 2. Describe 5 problems your customers face 3. Present your solution. Describe 5 benefits or solutions you can offer potential clients 4. Use or borrow credibility - mention well- known companies or brands that you work with OR mention recognised people or brands who use a similar service to yours 5. Use social proof: Write down how many clients you have, your company experience or years in business and mention the number of client testimonials you have CREATE AN EFFECTIVE SALES PAGE USING GROW’S 10-STEP SALES PAGE FORMULA
- 46. gettalk.at/enterprise 6. How will you format at least 4 of your testimonials or case studies? 7. Write a clear call-to-action 8. Reverse all risk: What guarantee will you offer that’s valuable to potential clients? 9. Price anchoring - compare the value and cost of your solution to another one or the cost of doing nothing 10. Frequently asked questions - write down 5 common FAQ’s CREATE AN EFFECTIVE SALES PAGE USING GROW’S 10-STEP SALES PAGE FORMULA
- 52. gettalk.at/enterprise Giveaways Improve Conversion • Our client gets 3,000 unique website visitors a month • 130 people a month download the giveaway • 4.3 % conversion • Approx 5% of people who download the ebook become customers • The giveaway does seem to speed up conversion. Gives people confidence in us
- 57. gettalk.at/enterprise 3 Reasons you Should be Blogging 1. Drives traffic to your website 2. It helps convert we traffic into leads and enquiries 3. It establishes credibility, expertise, trust and authority
- 58. gettalk.at/enterprise Impressions 271,955 Clicks 3,644 Click Through Rate 1.34% Spend £1,778.23 Google Adwords Example
- 59. gettalk.at/enterprise Conversions 61 Cost Per Customer Acquisition £29.15 Avg. Cost of Ticket £417 Revenue Generated £25,437 Return on Investment (%) 1330%
- 67. gettalk.at/enterprise Rahul Shah and Khilan Shah March - October 2014 £400 per month July 2016 £60,000 per month