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Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)

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Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)

  1. 1. BUILDING A MINIMUM VIABLE PRODUCT @PSTURROCK cc flickr “zorin denu”
  2. 2. WHY?
  3. 3. Lean Startup Empirical Minimum Viable Product Build-Measure-Learn Pivot
  4. 4. A startup exists to learn how to build a business under extreme uncertainty—Eric Ries
  5. 5. Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
  6. 6. Value Inflection Points
  7. 7. MINIMUM VIABLE PRODUCT SEGMENT
  8. 8. “Too many entrepreneurs who follow the lean methodology get stuck in a product spin, consumed with making and honing their Minimum Viable Product. While the MVP is critical, it’s missing its dance partner, the Minimum Viable Segment.” M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S
  9. 9. The Journey from Niche to Scale One Twelve Customer Intimacy Service 150 Product Innovation Experience 1000+ Operational Excellence Product
  10. 10. One Tribe image by Dylan Walters flickr.com
  11. 11. MINIMUM VIABLE SEGMENT Small enough to dominate …
  12. 12. MINIMUM VIABLE SEGMENT Where you can succeed…
  13. 13. MINIMUM VIABLE BENEFIT
  14. 14. “You're gonna have to serve somebody, Well, it may be the Devil or it may be the Lord But you're gonna have to serve somebody”
  15. 15. MINIMUM VIABLE DIFFERENCE
  16. 16. “When you have two coffee shops next to each other, and each sells the exact same coffee at the exact same price, what makes you walk into one and not the other” – 3 1 V O LT S D E S I G N
  17. 17. 15
  18. 18. Laptops Smartphones 5 4 3 2 1 0 Price Weight Display Power Kim & Mauborgne “Blue Ocean Strategy” Telephony
  19. 19. Laptops Smartphones Ipad 5 4 3 2 1 0 Price Weight Display Power Kim & Mauborgne “Blue Ocean Strategy” Telephony
  20. 20. MINIMUM VIABLE F E AT U R E S
  21. 21. MINIMUM VIABLE EXPERIENCE
  22. 22. THE PIVOT
  23. 23. Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
  24. 24. W H AT ’ S Y O U R B I G G E S T L E A P O F FA I T H ?
  25. 25. DESIGN AN E X P E R I M E N T W I T H D ATA
  26. 26. GET OUT OF THE BUILDING!
  27. 27. Minimum Viable Segment Benefit Difference Experience Features Build-Measure-Learn Pivot Get Out of the Building!
  28. 28. QUESTIONS?
  29. 29. THANK YOU @PSTURROCK cc flickr “zorin denu”

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