1. SHARING THE ROAD
Tel Aviv, 14h of October
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2. URBAN MOBILITY IS CHANGING.
1
Urbanization &
Globalization
2
Connectivity
3
4
5
6
7
Regulation &
Sustainability
Convenience
How do
these
factors
shape the
future?
Changing
attitudes
Individualizatio
n
Demographic
Changes
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3. URBAN AREA MOBILITY NETWORKS REQUIRE UPGRADING.
An increasing numbers of urban inhabitants need
to travel between locations, quickly, safely and with
minimal environmental impact.
Challenges:
 A growing population using an aging infrastructure
 Improving air quality and health of residents
 Reducing CO2 emissions
 Reducing parking pressure
 Change of relationship from car ownership to usage
 Need for integrated / intermodal transport systems
 Retaining highly-mobile talented workforce
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4. HOW TO CLOSE THE GAP BETWEEN PRIVATELY OWNED
CARS AND OTHER MODES ?
Walk
„I have paid my car anyway, so I use
it.“
„My car allows me to go anywhere
whenever I want without analysing
tariffs and schedules.
Walk
Privately
owned car
„I cannot afford a car.“
Public
Transport
Bike
Walk
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…

5. MAKE MULTI-MODALITY MORE ATTRACTIVE BY
INTEGRATING PREMIUM MOBILITY SERVICES
 Available &
accessible cars
wherever and
whenever needed
Walk
DriveNow
Privately
owned car
Affordable cars.
Walk
MyCityWay Embark
Public
Transport
 Info with high usability for
seamless intermodal trips
Bike
Walk
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…

6. London Borough Proposal, Sep 2013

7. BMW PRODUCT PORTFOLIO EXTENDED. ATTRACT NEW
CUSTOMER GROUPS.
Car-enabled
Car-related
Car-independent
Mobility Services Mobility Services Mobility Services
BMW and MINI
Drivers
360°Electric
Automobile User
Mobile User
Thema, Abteilung, Datum
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8. DRIVENOW IS A JOINT VENTURE OF BMW & SIXT AND IS RELATED
TO BMW’S PRODUCTS AND SERVICES FOR INDIVIDUAL MOBILITY.
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9. London Borough Proposal, Sep 2013

10. DRIVENOW HAS DEMONSTRATED THAT THE BUSINESS
MODEL IS SUCCESSFUL IN EUROPE AND NORTH AMERICA.
Background:

Cities: Succesfully launched in Munich, Berlin, Duesseldorf,
Cologne and San Fransisco

Growth: Over 160.000 members worldwide, fleet of 1,800 cars
including electric vehicles, 250.000 trips per month

Flexible use: Without fixed drop-off and pick-up areas

One-way journeys and traditional round trip uses: Flexible
drop-off at public parking spaces within the business area

Emmissions: Like for like CO2 emmission reduction of 45%
against baseline fleet average of 160.1g/km (DfT).

Positive Effects: Customer research show decrease of car
ownership (22% sold their car / did not buy new car) and
increase of multi-modal usage
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11. THE CONCEPT: BECOMING A MEMBER IS EASY. IT IS SIMPLE
TO FIND A CAR AND DRIVE SPONTANEOUSLY.
Registration
Registration
(register once ––
(register once
no annual fee)
no annual fee)
Find aacar with the
Find car with the
app or through
app or through
drive-now.com
drive-now.com
The chip on your
The chip on your
drivers license is
drivers license is
the “car key“
the “car key“
Open the car
Open the car
by placing
by placing
your card on the
your card on the
windscreen reader
windscreen reader
Type in your
Type in your
pincode & varify
pincode & varify
no damage
no damage
Drive to your
Drive to your
destination,
destination,
using the in-car
using the in-car
navigation
navigation
Park the vehicle
Park the vehicle
anywhere legal
anywhere legal
within the
within the
business area
business area
End your
End your
reservation
reservation
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12. ALL CUSTOMER INTERFACES ARE DESIGNED FOR
SIMPLICITY OF USE ON SMART PHONES AND IN THE CAR.
By
By
Phone
Phone
In Car
In Car
Damage
Scroll through the image in order to see
previously reported defects.
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