Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj Do your influencer campaigns deliver disappointing results? You may be focusing on the wrong influencers, says Danny Brown, co-author of "Influence Marketing." To get real results, forget about Klout scores and follower counts. Instead, read your customers and discover who they really pay attention to. Danny will show you how it's done in his True Influence webinar. Learn how to: -Follow your customers to identify your brand's true influencers. -Tailor your influencer campaigns to your customers' buying cycle. -Reap the rewards of true influence marketing! About the Speaker: Danny Brown is chief technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape. He is co-author of the book, "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing." Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj

1. True Influence
With Danny Brown

2. TRUE
INFLUENCE
WEBINAR
DANNY BROWN
AUTHOR, “INFLUENCE MARKETING”
WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

3. TRUE INFLUENCE
How to:
• Identify your brand’s true influencers
• Tailor your influence campaigns around your customer’s
purchase life cycle
• Deliver actual business results, ROI and customer lifetime
value from your influence campaigns
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

4. WHAT IS
INFLUENCE
MARKETING?
SO…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

5. Social Broadcasting?
INFLUENCE IS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

6. Social Popularity?
INFLUENCE IS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

7. Social Popularity Equal
DOES INFLUENCE AND …
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

8. Social Popularity Generate
DOES INFLUENCE AND …
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

9. THE PROBLEM WITH
INFLUENCE TODAY
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

10. “CHANGING
BEHAVIOUR,
THOUGHTS OR
ACTIONS”
INFLUENCE…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

11. “MEASURABLY
AFFECTING THE
PURCHASE
DECISION OF
PROSPECTS”
INFLUENCE MARKETING…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

12. WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

13. WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

14. SOCIAL MEDIA WORD
OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

15. SOCIAL MEDIA WORD
OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

16. SOCIAL MEDIA
INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

17. SOCIAL MEDIA
INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

18. HOW DO WE IDENTIFY
TRUE INFLUENCERS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

19. REVERSE
ENGINEER
INFLUENCE
MARKETING
WE…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

20. SOCIAL
AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

21. SOCIAL
AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

22. SOCIAL
AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

23. SOCIAL
AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

24. TRUE INFLUENCE
“The function of advertising is to sell.
Successful advertising for any product is
based on information about its
consumers.” David Ogilvy
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

25. TRUE INFLUENCE IS
MICRO

26. THE CUSTOMER IS
THE INFLUENCER
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

27. THE PURCHASE LIFE
CYCLE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

28. THE MICRO
INFLUENCERS
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

29. THE ROLE OF THE
SOCIAL CRM
Manage
contacts
Find
social
profiles
Receive
updates

30. RECOMMENDED TECHNOLOGY:
TELLAGENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

31. RECOMMENDED TECHNOLOGY:
APPINIONS

32. RECOMMENDED TECHNOLOGY:
TRAACKR
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

33. RECOMMENDED TECHNOLOGY:
SQUEEZECMM
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

34. RECOMMENDED TECHNOLOGY:
ONEQUBE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

35. RECOMMENDED TECHNOLOGY:
INNETWORK
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

36. COMPLEMENTARY
TECHNOLOGY
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

37. MANAGING THE
CAMPAIGN
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

38. THE LIFETIME VALUE
OF TRUE INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

39. QUESTIONS?
THANK YOU…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

40. TRUE
INFLUENCE
WEBINAR
DANNY BROWN
AUTHOR, “INFLUENCE MARKETING”
WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

41. Thanks for attending!
Next webinar:
More Followers,
More Engagement,
Less Time!
on June 26, 1pm ET
with
Guy Kawasaki

42. Thanks for attending!
#VocusWebinar @vocus

43. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in Beltsville,
MD with offices in North America, Europe and Asia. For further information,
please visit http://www.vocus.com or call (800) 345-5572.
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact

44. Register TODAY!
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