Create Better Brand Content…All Year Long

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Start preparing now for 2017! Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing. Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to: - Better plan outreach initiatives with a centralized content plan - Maximize engagement through strategic content distribution - Avoid legal pitfalls and what you can do with your content - Increase online discoverability through content promotion Don’t get left behind – start preparing for 2017 now.

Marketing

@Cision @KerryGorgone #CisionWebinar
Today’s Participation
• During today’s webinar, attendees will be in
listen-only mode.
• If you are experiencing audio issues, please use the
chat box to contact the webinar host.
• Submit text questions in the chat box: Q&A will be
addressed at the end of today’s webinar.

Start with a Plan
@Cision @KerryGorgone #CisionWebinar

Execute Your Vision
@Cision @KerryGorgone #CisionWebinar

The Promotion Of One Piece of Content
Press
Release
Blog Post
Twitter
Facebook
LinkedIn
YouTube Webinar/Events Advocacy
Sales Comms
Customer Lifecycle
In-Product
Website Feature Page
Execute Your Vision
@Cision @KerryGorgone #CisionWebinar

@Cision @KerryGorgone #CisionWebinar
Avoiding legal pitfalls
(and what you can do
with your content)

@Cision @KerryGorgone #CisionWebinar
The Problem:
What You Don’t Know
CAN Hurt You

Photo credit: Herman Pijpers, flickr.com

Beelzebub, Esq.
Specialties: Killing Fun,
Ruining Good Ideas

@Cision @KerryGorgone #CisionWebinar
The Problem:
What You Don’t Know
CAN Hurt You
(or at Least Cost You)

@Cision @KerryGorgone #CisionWebinar
Problem #1:
Using Copyrighted Content is Risky
1 picture x 1 use =
$4,000

@Cision @KerryGorgone #CisionWebinar
Problem #2: Streaming Video Without Planning

@Cision @KerryGorgone #CisionWebinar
Problem #3: Influencers Don’t Always Disclose

@Cision @KerryGorgone #CisionWebinar
Memes = Copyright Infringement

“Creative Commons”
content might be stolen...

@Cision @KerryGorgone #CisionWebinar
Solution #1: Create Your Own

@Cision @KerryGorgone #CisionWebinar
Problem #2: Streaming Video Without Planning
So new and shiny!
Periscope and
Facebook Live

@Cision @KerryGorgone #CisionWebinar
Streaming without planning makes you look like…

@Cision @KerryGorgone #CisionWebinar
Solution #2: Plan Your Live Stream

@Cision @KerryGorgone #CisionWebinar
Post crowd releases before streaming

@Cision @KerryGorgone #CisionWebinar
Get signed releases from interviewees

@Cision @KerryGorgone #CisionWebinar
POLL: Any problems?

@Cision @KerryGorgone #CisionWebinar
Solution #2: Plan Your Live Stream
SHOT 1 SHOT 2 SHOT 3
SHOT 4 SHOT 5 SHOT 6

@Cision @KerryGorgone #CisionWebinar
#SPON
#AD
#CLIENT

@Cision @KerryGorgone #CisionWebinar
Solution #4:
Require Influencers to Disclose

@Cision @KerryGorgone #CisionWebinar
Design Disclosures for a
Moron in a Hurry

@Cision @KerryGorgone #CisionWebinar
POLL: Any disclosure issue?

@Cision @KerryGorgone #CisionWebinar
The $16,000+ Mistake

@Cision @KerryGorgone #CisionWebinar
The Solution:
Actively Look for Potential Problems
Ahead of Time

@Cision @KerryGorgone #CisionWebinar
Questions & Answers
Please enter your questions
for the speaker in the chat
box of your webinar console
or tweet them to
#CisionWebinar.

@Cision @KerryGorgone #CisionWebinar
Thank you for Attending!
About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and
communicators to effectively manage their earned media programs to drive business impact. As the creator
of the Cision Communication Cloud™, Cision has combined cutting-edge data, analytics, technology and
services into a unified communication ecosystem that helps brands build meaningful & enduring
relationships with influencers and buyers.
100,000+ CLIENTS
OFFICES IN:
Chicago (HQ), Canada, U.K.,
France, Germany, Portugal,
Sweden, Finland and China

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Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly? Brad will teach you how to train your execs to: Transform your media coverage with one simple technique Showcase your brand’s best traits with effective media responses Portray your organization positively when answering challenging questions Avoid repetition but keep messaging consistent

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In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid. A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions. Check out the e-book to learn: • A vision for the PR industry in the digital era • A PR-centric approach to adapting new technologies • The means to avoid “shiny object” syndrome

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In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

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Create Better Brand Content…All Year Long

1. #CisionWebinar Create Better Brand Content...All Year Long. Start preparing now for 2017!

2. Annemaria Nicholson Senior Manager, Content Marketing @Annemaria_N Kerry O’Shea Gorgone Senior Program Manager, Enterprise Learning at MarketingProfs @KerryGorgone

3. @Cision @KerryGorgone #CisionWebinar Today’s Participation • During today’s webinar, attendees will be in listen-only mode. • If you are experiencing audio issues, please use the chat box to contact the webinar host. • Submit text questions in the chat box: Q&A will be addressed at the end of today’s webinar.

4. Create Better Brand Content...All Year Long! @Cision @KerryGorgone #CisionWebinar

5. Start with a Plan @Cision @KerryGorgone #CisionWebinar

6. Start with a Plan @Cision @KerryGorgone #CisionWebinar

7. Start with a Plan @Cision @KerryGorgone #CisionWebinar

8. Execute Your Vision @Cision @KerryGorgone #CisionWebinar

9. The Promotion Of One Piece of Content Press Release Blog Post Twitter Facebook LinkedIn YouTube Webinar/Events Advocacy Sales Comms Customer Lifecycle In-Product Website Feature Page Execute Your Vision @Cision @KerryGorgone #CisionWebinar

10. @Cision @KerryGorgone #CisionWebinar Avoiding legal pitfalls (and what you can do with your content)

11. @Cision @KerryGorgone #CisionWebinar The Problem: What You Don’t Know CAN Hurt You

12. Photo credit: Herman Pijpers, flickr.com

13. Beelzebub, Esq. Specialties: Killing Fun, Ruining Good Ideas

14. @Cision @KerryGorgone #CisionWebinar

15. @Cision @KerryGorgone #CisionWebinar The Problem: What You Don’t Know CAN Hurt You (or at Least Cost You)

16. @Cision @KerryGorgone #CisionWebinar Problem #1: Using Copyrighted Content is Risky 1 picture x 1 use = $4,000

17. @Cision @KerryGorgone #CisionWebinar Problem #2: Streaming Video Without Planning

18. @Cision @KerryGorgone #CisionWebinar Problem #3: Influencers Don’t Always Disclose

19.

20. @Cision @KerryGorgone #CisionWebinar Problem #1: Using Copyrighted Content is Risky 1 picture x 1 use = $4,000

21. @Cision @KerryGorgone #CisionWebinar Memes = Copyright Infringement

22. “Creative Commons” content might be stolen...

23. @Cision @KerryGorgone #CisionWebinar Solution #1: Create Your Own

24. @Cision @KerryGorgone #CisionWebinar Problem #2: Streaming Video Without Planning So new and shiny! Periscope and Facebook Live

25.

26. @Cision @KerryGorgone #CisionWebinar Streaming without planning makes you look like…

27. @Cision @KerryGorgone #CisionWebinar Solution #2: Plan Your Live Stream

28. @Cision @KerryGorgone #CisionWebinar Post crowd releases before streaming

29. @Cision @KerryGorgone #CisionWebinar Get signed releases from interviewees

30. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?

31. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?

32. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?

33. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?

34. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?

35. @Cision @KerryGorgone #CisionWebinar Solution #2: Plan Your Live Stream SHOT 1 SHOT 2 SHOT 3 SHOT 4 SHOT 5 SHOT 6

36. @Cision @KerryGorgone #CisionWebinar Problem #3: Influencers Don’t Always Disclose

37. @Cision @KerryGorgone #CisionWebinar • Placement • Proximity • Prominence • Presentation The 4Ps of Disclosing Brand/Blogger Relationships

38. @Cision @KerryGorgone #CisionWebinar

39. @Cision @KerryGorgone #CisionWebinar #SPON #AD #CLIENT

40. @Cision @KerryGorgone #CisionWebinar Solution #4: Require Influencers to Disclose

41. @Cision @KerryGorgone #CisionWebinar Design Disclosures for a Moron in a Hurry

42. @Cision @KerryGorgone #CisionWebinar POLL: Any disclosure issue?

43. @Cision @KerryGorgone #CisionWebinar The $16,000+ Mistake

44. @Cision @KerryGorgone #CisionWebinar

45. @Cision @KerryGorgone #CisionWebinar The Problem: What You Don’t Know CAN Hurt You

46. @Cision @KerryGorgone #CisionWebinar The Solution: Actively Look for Potential Problems Ahead of Time

47. Beelzebub, Esq. Specialties: Killing Fun, Ruining Good Ideas

48.

49.

50. Analyze and Optimize

51. Analyze and Optimize

52. @Cision @KerryGorgone #CisionWebinar Questions & Answers Please enter your questions for the speaker in the chat box of your webinar console or tweet them to #CisionWebinar.

53. @Cision @KerryGorgone #CisionWebinar Thank you for Attending! About Cision: Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs to drive business impact. As the creator of the Cision Communication Cloud™, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that helps brands build meaningful & enduring relationships with influencers and buyers. 100,000+ CLIENTS OFFICES IN: Chicago (HQ), Canada, U.K., France, Germany, Portugal, Sweden, Finland and China

Create Better Brand Content…All Year Long

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