With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard? You need to fortify your communication using the right tools and technology. Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience. They’ll show you how to: -Motivate your audience with compelling calls to action -Recruit and educate activists by engaging them online -Mobilize your supporters to take action in the real world

1. Are Your Grassroots Efforts
Generating Enough Buzz?

2. Today’s Participation
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• During today’s webinar, attendees will be in listen-
only mode.
• If you are experiencing audio issues, please use the
chat box to contact the webinar host.
• Submit text questions: Q&A addressed at the end of
today’s webinar.

3. Mike Panetta – Partner, Beekeeper Group
Mark Reilly – Vice President, Cision Government Relations
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4. Take a Step Back
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5. Grassroots Program Pieces
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6. Grassroots Then
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7. Grassroots Now
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8. Take Time To Build a
Grassroots Progam
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It takes time to be able to grow a grassroots program.

9. Know Your Supporters
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Are they more than just names on a list? What do they care about?

10. Passive Supporter Tracking
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11. Active Supporter Tracking
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12. Track and Leverage Data
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13. What Works with Your Supporters?
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Testing of messages and reactions to them is critical.

14. Reach Your Supporters Where They Are
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People use different platforms, devices, and activities.

15. Responsive Design / Mobile Optimized
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16. Facebook
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17. Twitter
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18. Other Social Networks
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Just because you aren’t on it, doesn’t mean it doesn’t exist!

19. A Note on Millenials
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Generation is more comfortable with the technology, but thing
that really separates them is that they are young.

20. Questions?
Mike Panetta
mikep@beekeepergroup.com
@MikePanetta
Mark Reilly
mark.reilly@cision.com
@mreilly
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21. Reference Links
• Grassroots Program Tips
http://www.cision.com/us/2016/03/free-white-paper-defend-against-
crises-with-grassroots-support/
• CMF: #socialcongress
http://www.congressfoundation.org/projects/communicating-with-
congress/social-congress-2015
• PAC National Grassroots Conference
http://pac.org/conferences/grassroots
• Mike Panetta Bio:
http://www.beekeepergroup.com/staff/mike-panetta/
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