Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics. Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results. You’ll see how the latest technology can help you: • Drive more organic blog traffic with compelling visuals…no designer required • Build your social presence by attracting engaged Twitter followers fast • Identify content topics guaranteed to be a success • Grow email lists and turn reads into an abundance of leads

1. Ian Cleary
9Tools and Tips
DRIVE CONTENT
to
MARKETING RESULTS

2. Design ©2014 Social Media Examiner • Do NOT distribute
GIVES YOU DIRECTION
STRATEGY
TOOLSHELP YOU GET THERE
but

3. Half the
solution to any
problem lies in
defining it
Dr Phil

4. You want more traffic
to new content1

5. Check its popularity with InboundWriter
Helps you determine the success of your topics before you put pen to paper
www.InboundWriter.com

6. InboundWriter - Check the competition
See what the competition is like and where you come in the pecking order!
www.InboundWriter.com

7. InboundWriter – Focus on your main keywords
Helps you refine your title
even further by focusing on
the most important terms
www.InboundWriter.com

8. Example Post
www.InboundWriter.com

9. Most people don’t
see your content2

10. Most of Your Audience Doesn’t See Your Content
Because most of them are not even logged on

11. Schedule out sharing at regular intervals using Cision
Select one (or more) networks,
customize the messaging for each
and then schedule out the posts (in
5 minute increments) or send out
immediately
www.cision.com/us/social-software

12. Resharing Content
• 3 Retweets14th Feb
• 5 Retweets17th Feb
• 4 Retweets23rd Feb
• 6 Retweets26th Feb

13. Twitter Followers are not
Growing quickly enough3

14. Use Social Quant to build targeted followers
www.SocialQuant.com

15. Use Social Quant to build targeted followers
www.SocialQuant.net

16. Twitter Stats…
www.SocialQuant.net

17. Not ranking high
enough on Google4

18. AHrefs
Search Google to identify other
sites that have similar articles to
yours. Then…
When you find one, use
Ahrefs to find sites that link
to this article
www.AHrefs.com

19. AHrefs
Copy in the URL for the
article and click on
Backlinks
These are the sites you can reach
out to and convince them to link
to your article instead
www.AHrefs.com

20. 70% of website visitors
will never come back5

21. Increase Email Signup’s with Exit Intent Popup
www.OptinMonster.com

22. Always Split Test
1.3% Conversion 2.1% Conversion
www.OptinMonster.com

23. Opt-ins Specific to a Post
A simple download of the article
resulted in nearly 300 new
subscribers

24. If they don’t give their email re-target them…
Web User
Your Website User leaves
Your ad on
Facebook
User returns to
website and
subscribes

25. You want to produce
more popular content6

26. Buzzsumo - What’s Trending
www.Buzzsumo.com

27. Buzzsumo - What’s Popular…
www.Buzzsumo.com

28. Not tracking enough
about campaigns7

29. Use UTM Codes to Setup Unique Links for your Campaign
Urchin Tracking Module (UTM) - for tracking campaigns within Google Analytics
 Adds additional information to the a link you are sharing so you can
track the results of that link in GA and see which one performs better
Facebook
Ad
Facebook
Post
Blog Post
Campaign: Blog Promotion
Source: Facebook
Medium: Post
Campaign: Blog Promotion
Source: Facebook
Medium: Ad
Create unique links that describe where
each visitor came from

30. Use the UTM Builder to Create the Link – Chrome Plugin
The Medium helps you separate
your Facebook traffic
Facebook Ads vs normal posts

31. Example Link…
http://www.razorsocial.com/GA-bounce-
rate-reference-
guide?utm_source=Facebook&utm_medium=
Post&utm_campaign=Blog-Promotion

32. Monitor Traffic and Conversions in Google Analytics

33. Don’t know enough
about your website visitors8

34. Understand your visitors using Hotjar
Heatmap
Understand what users do on your
site (e.g. where they hover and click)
Visitor Recordings
Recordings of real visitor behaviour
(clicks, taps, mouse movements)
helps highlight usability issues
Form Analytics
Which fields take too long to fill,
which are left blank and why do
visitors abandon the form altogether
www.HotJar.com

35. Not producing good enough
graphics9

36. Canva for Work - Define your Brand Kit
Define a brand style to
achieve consistency
across all your designs

37. Create templates to speed up your image creation

38. Create templates to speed up your image creation

39. Resize your image for multiple platforms all at once

40. The Problem…
So much to learn
It’s changing all the time
You don’t have time to keep up to
speed on everything
the solution…

42. What’s included
Monthly Workshop
Lasts 2 hours and will be
on a range of topics
Monthly Roundup
Report of trends, tools,
changes to the industry
Private Networking
Group
I will be there every day
How to Videos &
Templates
8 videos and 3
templates every month
Recommended Tool
Lists
Negotiated tool
discounts

43. Special Offer
But….
$1
first month
Become part of the
Founders Club
Launching October 15th
$48
a month
after this
Join today and get access to
our Social Media Workshop
training video (worth $147) for FREE!
www.razorsocial.com/foundersclub

44. THANKS !
Keep in contact
@IanCleary
www.RazorSocial.com