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Solution Overview




                                                        KAMP Netzwerkdienste GmbH uses Cisco UCS
                                                        and Nexus as a platform for “Made in Germany”
                                                        Infrastructure-as-a-Service
                                                        A cloud computing center
                                                         Well-known colocation provider KAMP is now offering companies of every size the opportunity to
                                                        benefit from server virtualization. Virtual Core is based on the Cisco Unified Computing System
                                                        (UCS) and Cisco Nexus switches, and provides a virtual data center with virtual racks. This cloud
                                                        service can be administered without restrictions, and is provided directly from the high availability
                                                        data center at the company's headquarters in Oberhausen. KAMP has been able to perfectly
                                                        implement its vision of an easy-to-manage virtual IT environment.

                                                        Why look far afield?

                                                        Virtual Core by KAMP disproves the notion that server virtualization is inherently complicated: the
                                                        solution radically simplifies the configuration and operation of a virtual server landscape. Virtual
                                                        Core positions KAMP in the German market as a domestic provider of Infrastructure-as-a-
                                                        Service, but what really sets it apart from the mainstream clouds mostly offered by American
                                                        companies such as Amazon, Microsoft and Google is thatthere are no restrictions on the choice
                                                        of operating system. "Rigid system defaults for virtual servers and restrictive management
Michael Lante, CEO of KAMP Netzwerkdienste              regulations will not meet the needs of many companies. This means that current cloud offerings
GmbH: "Simple management is essential for broad
acceptance of cloud computing in different customer     are not a real alternative to costly continued operation of company-owned server hardware,
groups. In this respect, the Cisco UCS and Nexus        especially in strongly mixed IT environments", states KAMP CEO, Michael Lante.
data center solutions are a significant milestone for
Virtual Core."
                                                        Operating system independence was just one of the reasons why KAMP chose not to use a
                                                        ready-made virtualization layer for Virtual Core, instead developing its own virtualization
                                                        management from scratch. In addition,the CEO points out, "We wanted to offer an intuitive
                                                        management interface for each type of cloud service. Every company should be able to decide
                                                        for itself which cloud model is best suited to its business activity, whether that’s a public, private
                                                        or virtual private cloud. And it should be able to use the benefits of cloud computing without
                                                        having to give up control of the administration".




KAMP is now offering companies of every size the
opportunity to benefit from server virtualization.
Solution Overview




                                                       Which cloud type would you like?

                                                       Virtual Core opens the door to different cloud models. In the hosting version, the service comes
                                                       directly from the KAMP data center in Oberhausen, either via internet or an encrypted network
                                                       connection While the first scenario is a public cloud in the classic sense, the second is called a
                                                       virtual private cloud, a reference to the term VPN, as access is only possible via encrypted
                                                       network cables.
Background
KAMP Netzwerkdienste GmbH in Oberhausen                However, in some sectors certain data may not be transferred to just any data center, whether
has been an established premium service                encrypted or not. In health care, for example, many medical institutions are understandably
provider in the IT market for more than 20             uncomfortable with passing on sensitive patient information to an external or even to a foreign
years, and has built up a reputation in the            service provider. Where concerns such as this are an issue, KAMP offers a Virtual Core version
health care sector in particular. Today KAMP           that is installed on site in the respective company as a truly private cloud. Even hybrid clouds - a
operates in five European countries. Its               combination of public and private clouds - are no problem with Virtual Core. For example, data
customers include small medium-sized                   protection-sensitive systems can be run in the private subcloud, while less critical applications can
companies as well as large DAX-30 companies.           be managed in a public cloud segment, withVirtual Core acting as a common administration
                                                       interface for all cloud components.
Challenge
The more virtual machines fit on a physical
server, the more effectively the resources of a        Higher performance, lower complexity
cloud infrastructure will be utilized. KAMP was
therefore looking for a computing platform without     The basis for all public and virtual private cloud services hosted by KAMP is a state of the art
virtual server scaling limits, while maintaining the   data center at its headquarters in the heart of the Ruhr region. Constructed in 1996, IT
same performance. It also wanted the new               infrastructure at the center grew by 150 percent in the first five years. In 2009 this growth rate
platform to allow unified management of virtual        was at 625 percent, and in 2012 it is expected to exceed 1,200 percent. In the first months of
servers as well as network and storage
                                                       this year alone, KAMP has invested at least one and a half million euros in their high-tech
connection.
                                                       Oberhausen data center. A large proportion of this has been used to further develop the IT
                                                       architecture into a unified data center fabric with the Cisco Unified Computing System (UCS) at
Solution                                               its core. “UCS is ideally suited to our philosophy of an extremely flexible yet intuitively
Three Cisco UCS's form the technological               manageable virtualization environment", remarks Danny Sternal, marketing manager at KAMP.
platform for Virtual Core, with one virtual rack       He continues: "The transition from conventional blade systems to Cisco UCS means not only an
equal to one UCS blade. Cisco Nexus 5000               enormous quantitative increase in performance, but also a qualitative transformation, which
switches create a common bridge both in the IP         makes the frequently deplored complexity of managing virtual environments literally vanish”.
network and the storage landscape.

                                                       As a quantitative example, he cites the working memory, which can be increased to a terabyte
Benefits                                               with UCS. As a technical note,, processor speed does not significantly limit the maximum number
   one terabyte of working memory: more               of servers per system, contrary to popular belief. Instead, insufficient working memory proves to
    virtual machines per system                        be the restriction in many cases. As a result, highly developed and intensively cooled CPUs
   radical I/O consolidation: approximately 90        cannot be utilized to capacity, with the economic disadvantage of incurring costs for unused
    percent fewer cables                               resources. In the new generation UCS, the density of the processor cores was doubled and the
   unified server, storage and network
                                                       working memory quadrupled. Intel Xeon E7 processors are the core of the new systems, yielding
    management
                                                       25 percent higher performance per watt than all previous models. Furthermore, UCS is now even
   sustainable platform for profitable cloud
    services                                           more energy efficient. This is possible through new management options for service-related
                                                       energy and cooling policies. These can be configured directly with UCS manager and saved in
                                                       service profiles, allowingenergy consumption to be dynamically adapted to the actual application
                                                       throughput.
Solution Overview




                                                      On the way to a unified data center fabric

                                                      With regard to the qualitative transformation of the IT architecture, Danny Sternol notes: "Cisco
                                                      UCS combines powerful blade servers with storage and IP connection in a highly compact
                                                      system. In our data center, Cisco Nexus 5000 series switches act as a bridge both in the IP
                                                      network and in the fiber channel-based storage landscape." This is enabled by data center
                                                      bridging protocols, especially Fiber Channel over Ethernet (FCoE). The Cisco Nexus 5000 was
                                                      the first Ethernet switch in the world to be handle FCoE, but this capability has now been
                                                      extended to other members of the Nexus family, such as the larger Nexus 7000. FCoE removes
                                                      the old boundaries between the storage and IP worlds, merging LAN and SAN into a common
                                                      fabric.
Danny Sternol, marketing manager at KAMP: "The
savings on cabling alone were around 90 percent."
                                                      At KAMP the Cisco concept of an Ethernet-based data center fabric almost automatically leads to
                                                      a radical input/output consolidation. Because server and memory data both run via the same
                                                      Ethernet cables, KAMP was able to avoid a large number of adapters and cables that would
                                                      otherwise have been necessary. "The savings on cabling alone were around 90 percent. And this
                                                      means not only one-off savings on investment costs, but also similarly reduced installation and
                                                      maintenance expenses in Virtual Core customer projects", says the marketing manager



                                                      The simplest cloud ever!


                                                      Apart from cost advantages such as these, the UCS and Nexus data center fabric also lays the
                                                      foundations for unified infrastructure-wide IT management. Virtual servers together with network
                                                      connections and memory allocation can be moved to another blade during operation. This enables
                                                      scaling at any time with no interruption of services.Complete configurations can also be stored as
                                                      service profiles via the UCS manager, which greatly simplifies the new installation of racks for
                                                      Virtual Core. The most important impacts by Virtual Core and UCS are found right here: " Virtual
The Cisco Nexus 5000 series offers unified fabric     Core’s web-based management interface passes the new simplicity on to the cloud user", confirms
over 10 gigabit Ethernet for LAN, SAN and cluster     Danny Sternol.
traffic. This standardization enables consolidation
and higher utilization of previously separate
infrastructures and cables.                           Calling the Virtual Core interface “intuitive” really is anything but a mere advertising slogan. Most of
                                                      its functions are absolutely self-explanatory. A surprising number of management tasks can also
                                                      be carried out exclusively in the navigation area on the left. This area is divided into virtual racks,
                                                      each matching a physical UCS blade.




                                                      Most functions of the Virtual Core interface are absolutely self-explanatory.
Solution Overview




                                                                               Virtual servers that are not currently required can be parked on an inactive rack by dragging
                                                                               and dropping, and can be reactivated just as easily when needed. An accounting server that is
                                                                               required only sporadically during a bill run, for example, ties up no resources such as CPU or
                                                                               RAM outside the scheduled times.

                                                                               Installing a new virtual server is installed, only requires information such as the desired number of
                                                                               CPUs, the working memory and the operating system to be clicked in the menu selection. Virtual
                                                                               Core can create even complex IT structures within a very short time. Alternatively, virtual
                                                                               appliances, i.e. hard disk containers including operating system and applications, can be
                                                                               imported from other virtualization environments. This reduces the cost of migration to Virtual Core
Cisco Unified Computing System takes third place in                            to a minimum.
the global blade server market. (Source: IDC, Mai                              "Simple management is essential for broad acceptance of cloud computing in different customer
2011)
                                                                               groups. The Cisco UCS and Nexus data center solutions are a true milestone for Virtual Core in
                                                                               this respect", sums up Michael Lante. Cisco UCS, the unified fabric concept and the new Nexus
                                                                               platform are the backbone of the Cisco Data Center Business Advantage architecture. The most
                                                                               important aim is to link technological and business innovations more closely together than
                                                                               before. The KAMP model provides an example of how a stronger link between IT and business
                                                                               activity can also have an enormous effect for other companies.




Contact at the customer side:
KAMP Netzwerkdienste GmbH
Danny Sternol
Vestische Straße 89–91
46117 Oberhausen

Tel.: +49 (0)208 89402-
32 Fax: +49 (0)208
89402-40

ds@kamp.de
www.kamp.de
www.virtual-core.de




                                           Cisco      Systems          Cisco Systems GmbH        Cisco Systems GmbH         Cisco Systems GmbH            Cisco Systems GmbH        Cisco Systems GmbH        Cisco Systems GmbH
                                           GmbH                        Neuer Wall 77             Hansaallee 249             Friedrich-Ebert-Allee 67-69   Ludwig-Erhard-Straße 3    City Plaza                Am Söldnermoos 17
                                           Kurfürstendamm 22           20354                     40549 Düsseldorf           53113 Bonn Germany            65760 Eschborn            Rotebühlplatz 21-25       85399 Hallbergmoos Germany
                                           D-1 0719 Berlin             HamburgGermany            Germany                                                  Germany                   70178 Stuttgart
                                                                                                                                                                                    Germany
                                                                                                                            Tel.: +49 (0) 800-187
                                                                                                                                0318 www.cisco.de


                                           Cisco Systems Austria GmbH         Salzburg office                               Cisco Systems Switzerland GmbH         Cisco Systems Switzerland GmbH       Cisco Systems Switzerland GmbH
                                           Millennium Tower, 30. & 31.        Office center at Arenberg                     Richtistrasse 7                        In the Technopark · Morgenstr. 129   Avenue des Uttins 5
                                           Stock
                                           Handelskai 94-96                   Eberhard Fugger Strasse 5                     8304 Wallisellen Switzerland           3018 Bern Switzerland                1180 Rolle Switzerland
                                           A-1206 Vienna Austria              5020 Salzburg Austria                         Tel. +41 (0) 0 44 878 92               Tel. +41 (0) 31 998 50 50            Tel. +41 (0) 21 822 16 00
                                           Tel:+43 (0)1 24030 6000            Tel: 0800 297 526,+43 (0)1 24030              Fax +41 (0) 0 44 878 92                Fax +41 (0) 31 998 44 69             Fax +41 (0) 21 822 16 10
                                           Fax +43 (0) 0 1 24030 6300         6000+43 (0)1 24030-6300
                                                                              Fax:


                                         Tel.: +49 (0) 0800- 297-782                                                                                  Tel.: +49 (0) 0800- 835-735
                                                www.cisco.at                                                                                                     www.cisco.ch


Copyright © 1992–2008, Cisco Systems, Inc. All rights reserved. Aironet, Catalyst, Cisco, Cisco IOS, Cisco Systems, the Cisco Systems logo, Registrar and SMARTnet are registered trademarks of Cisco Systems, Inc. and/or its
related companies in the USA and certain other countries.
All other brands mentioned in this document or on the website are the property of the relevant owner. The use of the word "partner" does not imply a partnership agreement between Cisco and another
company. ( 0208R )                                                                                                                                                                                                               03/09

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KAMP

  • 1. Solution Overview KAMP Netzwerkdienste GmbH uses Cisco UCS and Nexus as a platform for “Made in Germany” Infrastructure-as-a-Service A cloud computing center Well-known colocation provider KAMP is now offering companies of every size the opportunity to benefit from server virtualization. Virtual Core is based on the Cisco Unified Computing System (UCS) and Cisco Nexus switches, and provides a virtual data center with virtual racks. This cloud service can be administered without restrictions, and is provided directly from the high availability data center at the company's headquarters in Oberhausen. KAMP has been able to perfectly implement its vision of an easy-to-manage virtual IT environment. Why look far afield? Virtual Core by KAMP disproves the notion that server virtualization is inherently complicated: the solution radically simplifies the configuration and operation of a virtual server landscape. Virtual Core positions KAMP in the German market as a domestic provider of Infrastructure-as-a- Service, but what really sets it apart from the mainstream clouds mostly offered by American companies such as Amazon, Microsoft and Google is thatthere are no restrictions on the choice of operating system. "Rigid system defaults for virtual servers and restrictive management Michael Lante, CEO of KAMP Netzwerkdienste regulations will not meet the needs of many companies. This means that current cloud offerings GmbH: "Simple management is essential for broad acceptance of cloud computing in different customer are not a real alternative to costly continued operation of company-owned server hardware, groups. In this respect, the Cisco UCS and Nexus especially in strongly mixed IT environments", states KAMP CEO, Michael Lante. data center solutions are a significant milestone for Virtual Core." Operating system independence was just one of the reasons why KAMP chose not to use a ready-made virtualization layer for Virtual Core, instead developing its own virtualization management from scratch. In addition,the CEO points out, "We wanted to offer an intuitive management interface for each type of cloud service. Every company should be able to decide for itself which cloud model is best suited to its business activity, whether that’s a public, private or virtual private cloud. And it should be able to use the benefits of cloud computing without having to give up control of the administration". KAMP is now offering companies of every size the opportunity to benefit from server virtualization.
  • 2. Solution Overview Which cloud type would you like? Virtual Core opens the door to different cloud models. In the hosting version, the service comes directly from the KAMP data center in Oberhausen, either via internet or an encrypted network connection While the first scenario is a public cloud in the classic sense, the second is called a virtual private cloud, a reference to the term VPN, as access is only possible via encrypted network cables. Background KAMP Netzwerkdienste GmbH in Oberhausen However, in some sectors certain data may not be transferred to just any data center, whether has been an established premium service encrypted or not. In health care, for example, many medical institutions are understandably provider in the IT market for more than 20 uncomfortable with passing on sensitive patient information to an external or even to a foreign years, and has built up a reputation in the service provider. Where concerns such as this are an issue, KAMP offers a Virtual Core version health care sector in particular. Today KAMP that is installed on site in the respective company as a truly private cloud. Even hybrid clouds - a operates in five European countries. Its combination of public and private clouds - are no problem with Virtual Core. For example, data customers include small medium-sized protection-sensitive systems can be run in the private subcloud, while less critical applications can companies as well as large DAX-30 companies. be managed in a public cloud segment, withVirtual Core acting as a common administration interface for all cloud components. Challenge The more virtual machines fit on a physical server, the more effectively the resources of a Higher performance, lower complexity cloud infrastructure will be utilized. KAMP was therefore looking for a computing platform without The basis for all public and virtual private cloud services hosted by KAMP is a state of the art virtual server scaling limits, while maintaining the data center at its headquarters in the heart of the Ruhr region. Constructed in 1996, IT same performance. It also wanted the new infrastructure at the center grew by 150 percent in the first five years. In 2009 this growth rate platform to allow unified management of virtual was at 625 percent, and in 2012 it is expected to exceed 1,200 percent. In the first months of servers as well as network and storage this year alone, KAMP has invested at least one and a half million euros in their high-tech connection. Oberhausen data center. A large proportion of this has been used to further develop the IT architecture into a unified data center fabric with the Cisco Unified Computing System (UCS) at Solution its core. “UCS is ideally suited to our philosophy of an extremely flexible yet intuitively Three Cisco UCS's form the technological manageable virtualization environment", remarks Danny Sternal, marketing manager at KAMP. platform for Virtual Core, with one virtual rack He continues: "The transition from conventional blade systems to Cisco UCS means not only an equal to one UCS blade. Cisco Nexus 5000 enormous quantitative increase in performance, but also a qualitative transformation, which switches create a common bridge both in the IP makes the frequently deplored complexity of managing virtual environments literally vanish”. network and the storage landscape. As a quantitative example, he cites the working memory, which can be increased to a terabyte Benefits with UCS. As a technical note,, processor speed does not significantly limit the maximum number  one terabyte of working memory: more of servers per system, contrary to popular belief. Instead, insufficient working memory proves to virtual machines per system be the restriction in many cases. As a result, highly developed and intensively cooled CPUs  radical I/O consolidation: approximately 90 cannot be utilized to capacity, with the economic disadvantage of incurring costs for unused percent fewer cables resources. In the new generation UCS, the density of the processor cores was doubled and the  unified server, storage and network working memory quadrupled. Intel Xeon E7 processors are the core of the new systems, yielding management 25 percent higher performance per watt than all previous models. Furthermore, UCS is now even  sustainable platform for profitable cloud services more energy efficient. This is possible through new management options for service-related energy and cooling policies. These can be configured directly with UCS manager and saved in service profiles, allowingenergy consumption to be dynamically adapted to the actual application throughput.
  • 3. Solution Overview On the way to a unified data center fabric With regard to the qualitative transformation of the IT architecture, Danny Sternol notes: "Cisco UCS combines powerful blade servers with storage and IP connection in a highly compact system. In our data center, Cisco Nexus 5000 series switches act as a bridge both in the IP network and in the fiber channel-based storage landscape." This is enabled by data center bridging protocols, especially Fiber Channel over Ethernet (FCoE). The Cisco Nexus 5000 was the first Ethernet switch in the world to be handle FCoE, but this capability has now been extended to other members of the Nexus family, such as the larger Nexus 7000. FCoE removes the old boundaries between the storage and IP worlds, merging LAN and SAN into a common fabric. Danny Sternol, marketing manager at KAMP: "The savings on cabling alone were around 90 percent." At KAMP the Cisco concept of an Ethernet-based data center fabric almost automatically leads to a radical input/output consolidation. Because server and memory data both run via the same Ethernet cables, KAMP was able to avoid a large number of adapters and cables that would otherwise have been necessary. "The savings on cabling alone were around 90 percent. And this means not only one-off savings on investment costs, but also similarly reduced installation and maintenance expenses in Virtual Core customer projects", says the marketing manager The simplest cloud ever! Apart from cost advantages such as these, the UCS and Nexus data center fabric also lays the foundations for unified infrastructure-wide IT management. Virtual servers together with network connections and memory allocation can be moved to another blade during operation. This enables scaling at any time with no interruption of services.Complete configurations can also be stored as service profiles via the UCS manager, which greatly simplifies the new installation of racks for Virtual Core. The most important impacts by Virtual Core and UCS are found right here: " Virtual The Cisco Nexus 5000 series offers unified fabric Core’s web-based management interface passes the new simplicity on to the cloud user", confirms over 10 gigabit Ethernet for LAN, SAN and cluster Danny Sternol. traffic. This standardization enables consolidation and higher utilization of previously separate infrastructures and cables. Calling the Virtual Core interface “intuitive” really is anything but a mere advertising slogan. Most of its functions are absolutely self-explanatory. A surprising number of management tasks can also be carried out exclusively in the navigation area on the left. This area is divided into virtual racks, each matching a physical UCS blade. Most functions of the Virtual Core interface are absolutely self-explanatory.
  • 4. Solution Overview Virtual servers that are not currently required can be parked on an inactive rack by dragging and dropping, and can be reactivated just as easily when needed. An accounting server that is required only sporadically during a bill run, for example, ties up no resources such as CPU or RAM outside the scheduled times. Installing a new virtual server is installed, only requires information such as the desired number of CPUs, the working memory and the operating system to be clicked in the menu selection. Virtual Core can create even complex IT structures within a very short time. Alternatively, virtual appliances, i.e. hard disk containers including operating system and applications, can be imported from other virtualization environments. This reduces the cost of migration to Virtual Core Cisco Unified Computing System takes third place in to a minimum. the global blade server market. (Source: IDC, Mai "Simple management is essential for broad acceptance of cloud computing in different customer 2011) groups. The Cisco UCS and Nexus data center solutions are a true milestone for Virtual Core in this respect", sums up Michael Lante. Cisco UCS, the unified fabric concept and the new Nexus platform are the backbone of the Cisco Data Center Business Advantage architecture. The most important aim is to link technological and business innovations more closely together than before. The KAMP model provides an example of how a stronger link between IT and business activity can also have an enormous effect for other companies. Contact at the customer side: KAMP Netzwerkdienste GmbH Danny Sternol Vestische Straße 89–91 46117 Oberhausen Tel.: +49 (0)208 89402- 32 Fax: +49 (0)208 89402-40 ds@kamp.de www.kamp.de www.virtual-core.de Cisco Systems Cisco Systems GmbH Cisco Systems GmbH Cisco Systems GmbH Cisco Systems GmbH Cisco Systems GmbH Cisco Systems GmbH GmbH Neuer Wall 77 Hansaallee 249 Friedrich-Ebert-Allee 67-69 Ludwig-Erhard-Straße 3 City Plaza Am Söldnermoos 17 Kurfürstendamm 22 20354 40549 Düsseldorf 53113 Bonn Germany 65760 Eschborn Rotebühlplatz 21-25 85399 Hallbergmoos Germany D-1 0719 Berlin HamburgGermany Germany Germany 70178 Stuttgart Germany Tel.: +49 (0) 800-187 0318 www.cisco.de Cisco Systems Austria GmbH Salzburg office Cisco Systems Switzerland GmbH Cisco Systems Switzerland GmbH Cisco Systems Switzerland GmbH Millennium Tower, 30. & 31. Office center at Arenberg Richtistrasse 7 In the Technopark · Morgenstr. 129 Avenue des Uttins 5 Stock Handelskai 94-96 Eberhard Fugger Strasse 5 8304 Wallisellen Switzerland 3018 Bern Switzerland 1180 Rolle Switzerland A-1206 Vienna Austria 5020 Salzburg Austria Tel. +41 (0) 0 44 878 92 Tel. +41 (0) 31 998 50 50 Tel. +41 (0) 21 822 16 00 Tel:+43 (0)1 24030 6000 Tel: 0800 297 526,+43 (0)1 24030 Fax +41 (0) 0 44 878 92 Fax +41 (0) 31 998 44 69 Fax +41 (0) 21 822 16 10 Fax +43 (0) 0 1 24030 6300 6000+43 (0)1 24030-6300 Fax: Tel.: +49 (0) 0800- 297-782 Tel.: +49 (0) 0800- 835-735 www.cisco.at www.cisco.ch Copyright © 1992–2008, Cisco Systems, Inc. All rights reserved. Aironet, Catalyst, Cisco, Cisco IOS, Cisco Systems, the Cisco Systems logo, Registrar and SMARTnet are registered trademarks of Cisco Systems, Inc. and/or its related companies in the USA and certain other countries. All other brands mentioned in this document or on the website are the property of the relevant owner. The use of the word "partner" does not imply a partnership agreement between Cisco and another company. ( 0208R ) 03/09