Cisco's Pat Adamiak presents at the Cloud Carrier Forum on May 9, 2012 on "Delivering Services in a World of Many Clouds."

1. Delivering Services in a
World of Many Clouds
Pat Adamiak, Senior Director
Cloud Solutions Marketing
February 14, 2012
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Healthcare
People Business
Media Govt
Hybrid
Private Public
& more
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3. And Many Cloud Models
Pure
Hybrid
Healthcare
Practical
Hybrid
Media Govt
Hybrid
Pure Private Public
Private
“Journey to & more Virtual Private
Cloud” Internet Scale
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4. Cloud Network Users
No Business Class Cloud Without Network Intelligence
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5. Cloud Will Be Over One-Third of DC Traffic by 2015
33% CAGR 2010-15
5.0
4.5 Total Cloud Datacenter
4.0 Traditional Datacenter
34%
Zettabytes / Year
3.5
29%
3.0
2.5
2.0
66%
1.5 71%
11%
1.0
0.5 89%
0.0
2010 2011 2012 2013 2014 2015
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6. Key Capabilities for Public, Private and Hybrid Clouds
Cloud
Applications
Unified Cloud
Data Intelligent
Center Network
Cloud
Enablement
Services
Enabling Cloud Applications/Services by Uniquely Combining
the Unified Data Center and Cloud Intelligent Network
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. An Independent Analysis – Scale, Performance, Quality
“In the Light Reading and EANTC have found
that ” – Carsten
Rossenhoevel, Director EANTC
100% Isolation of tenants from DC to Core network with ZERO loss
Multi-tiered cloud services with Application specific SLA and iron clad security
New Levels of Agility for IaaS Delivery
300GB/sec of traffic within DC
~0.1% of Global within-DC traffic (by 2011 measures) in ONE hour
Better Economics With Common Infrastructure for Business and Consumer Cloud Applications
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8. Envision Build and Market and Adjust and
Portfolio Operate Sell Expand
Increased Cloud Business and Operational Proficiency
Increased Revenue and profitability
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9. Enterprise Healthcare
Mid- Market
Govt
Media
Small
By Size ? Finance Pharma
On-Prem &
Cloud integration By Industry ?
SLA /QoS Bundling of
Services
Regulatory Integration
compliance Expertise
By Offering Characteristics ?
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10. Security and flexibility are rated as the most important criteria in selecting
cloud service providers
Adoption of Cloud Services
Wholesale & Retail
Manufacturing Planning
Financial Services Using
Health & Education
Government
-100% -50% 0% 50% 100%
Types of Cloud Services Currently Types of Cloud Services – Enterprise Apps
Used
Wholesale &…
Wholesale & Retail Manufacturing
Manufacturing SaaS Financial… Expected
Financial Services PaaS
Health & Education Health &…
IaaS
Government Government
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80%
© 2011 Cisco and/or its affiliates. All rights reserved.
Source: Current Analysis Study Nov. 2011 Cisco Confidential 10

11. Identify Relevant Buying Centers & Care Abouts
Adjust Route to Market Strategy:
Skills, Incentives, Channels
Align With Partners Offering Deep Access to Markets
and compelling Marketing & Sell-With Programs
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12. Participate in a live TweetChat on
Friday, May 11th at 9 am PST by
tweeting #CiscoCloud to @Cisco
Systems
http://www.lightreading.com/ciscose
ries
http://www.cisco.com/go/cloudmega
test
http://www.cisco.com/go/cloud
http://www.cisco.com/go/cloudindex
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13. Cloud
Applications
Unified Cloud
Data Intelligent
Center Network
Cloud
Enablement
Portfolio
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14. Thank you.
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