Imagine giving your customers fast, easy, and secure online ordering for the network services they need. Imagine an online marketplace that’s personalized to your brand and deployed in weeks, not months. Imagine no more, because Cisco is making this real. Through the automated, programmable capabilities of the Cisco Evolved Services Platform (ESP) and Virtual Managed Services, you can offer your customers a personalized, online, marketplace that delivers significant advantages over traditional managed services (Figure 1). With this self-service marketplace, you can increase the rate of new services deployment and drive revenue growth by 15 percent or more1. You’ll see higher attach rates, cross-sell more services, and expand your offerings to serve a broader set of customers. And by reducing your costs for customer acquisition, service fulfillment, time to repair, and maintenance, you can cut your OpEx by up to 76 percent1.

1. Solution Overview
© 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 9
BENEFITS
 Deliver services in new ways that your
customers want and expect to
consume
 Respond to market opportunities faster
and support your business models
better
 Greatly reduce your costs for capturing
new revenue streams
 Offer fully automated, orchestrated,
and personalized service solutions on
demand, in minutes
Cisco Virtual Managed Services Transforms Your
Business with Cloud-Based Innovations
Are you tired of manually interconnecting and
provisioning physical devices in your services?
Do you need to use multiple management
applications or operations environments?
Cisco®
Virtual Managed Services (VMS) gives
your customers a self-service portal for easy
consumption, management, and customization
of the services they need in minutes, on
demand.
Overview
Imagine giving your customers fast, easy, and secure online ordering for the network services they need. Imagine
an online marketplace that’s personalized to your brand and deployed in weeks, not months. Imagine no more,
because Cisco is making this real.
Through the automated, programmable capabilities of the Cisco Evolved Services Platform (ESP) and Virtual
Managed Services, you can offer your customers a personalized, online, marketplace that delivers significant
advantages over traditional managed services (Figure 1). With this self-service marketplace, you can increase the
rate of new services deployment and drive revenue growth by 15 percent or more
1
. You’ll see higher attach rates,
cross-sell more services, and expand your offerings to serve a broader set of customers. And by reducing your
costs for customer acquisition, service fulfillment, time to repair, and maintenance, you can cut your OpEx by up to
76 percent
1
.
1
Source: ACG Research

2. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 9
Figure 1. Quickly Meet Your Customers’ Needs with Virtual Managed Services
Trends and Challenges
Cisco’s SDN and NFV solutions for service providers are built on innovative, open, and programmable product and
solution capabilities. They take advantage of tight integration between innovative complementary Cisco platforms,
including:
● Cisco Evolved Services Platform (ESP)
● Cisco Evolved Programmable Network (EPN)
● Cisco Application Centric Infrastructure (Cisco ACI
™
)
By delivering these platforms in an open multivendor ecosystem, we offer a strong set of advanced orchestration,
virtualization, and assurance capabilities that can help you rapidly create, automate, provision, and manage new,
innovative services for your customers.
● Harness the transformative power of the cloud, SDN, and NFV to accelerate your time to revenue.
● Evolve your physical and virtual infrastructure with an open, programmable, agile, and application-centric
architecture (Figure 2)
● Reduce your costs, improve your efficiency, and increase your resource utilization as you expand your
business with new revenue-generating services.
Figure 2. Cisco Open Network Architecture for Service Providers

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How It Works/Key Features/Components
Virtual Managed Services supports highly secure, cloud-based solutions for the automated delivery of business
services. It delivers these services easily, cost effectively, and on demand for an exceptional user experience.
The Virtual Managed Services solution portfolio includes a rich suite of virtual network functions (VNFs) for
advanced services orchestration, service assurance, VNF lifecycle management, and dynamic virtual forwarding
and control. The result is automated and secure on-demand delivery of customizable network services for your
customers from an open, multitenant virtual private cloud environment.
Virtual Managed Services supports bidirectional REST APIs for multivendor physical and virtual elements and
management and orchestration tools, and integrates smoothly into your operational systems platforms (OSS/BSS).
It uses emerging virtualization and software-defined networking technologies, including BGP-EVPN, VXLAN,
NETCONF, YANG, OpenStack, and service function chaining, to create the openness and flexibility needed to
easily add VNFs from any vendor and dynamically customize cloud based services across your infrastructure.
With Virtual Managed Services, you can create a catalog of secure, customizable business and application
offerings and offer them to your business customers through a self-service management portal. Each virtual
managed service, such as firewall, load balancer, and wide-area acceleration, is deployed on demand and runs on
standard servers in your data center, at the point-of-presence, or at the customer's location. Virtual Managed
Services service-based orchestration, assurance, and self-management modules automate the startup of virtual
machines, activation of VNFs, and dynamic creation of the specific service function chain. This approach supports
customizable service profiles and steers traffic to your customers’ locations. Virtual Managed Services also
automates monitoring of services and their underlying components for an outstanding customer experience.
The Virtual Managed Services portfolio lets you deliver a rich set of secure, cloud-based network services with
prepackaged software capabilities over any access technology. Virtual Managed Services makes it easy for you to
deploy, manage, and sell new premium cloud managed services, helping you reduce your OpEx and accelerate
your time to revenue.
The Virtual Managed Services portfolio offers multiple customizable, secure, cloud-based business services,
including:
● Cisco Cloud VPN services for secure business connectivity and routing (VPN) for site-to-site, remote
access, and Internet gateway applications
● Cisco Cloud MPLS Security services, including firewall, next-generation IPS, and web and email security
service delivered over your existing MPLS VPN connectivity
● Cisco Cloud Intelligent WAN (IWAN) services for secure connectivity over flexible transport options, using
hybrid WAN (MPLS or Internet) with DMVPN overlay; it supports intelligent path control based on policies,
application visibility and control, and applications and web security with strong encryption
● Cisco Cloud Security services, including open, modular delivery of hosted firewall, NAT, intrusion protection,
content filtering, and web and email security applications that your customers can access through any WAN
connectivity to your data center interconnect (DCI) infrastructure
Serve your customers better with prepackaged software solutions for VPN/WAN connectivity and security
applications, customized and managed through a self-service portal. The end result is a simpler and better
customer experience and lower costs to meet your service-level agreements.

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Flexible Deployment Models for Virtual Managed Services
Software function packages play a central role in the ability of the Evolved Services Platform to transform service
provider business models. In today’s environments, service deployments often require a complex mix of hardware,
management tools, and business processes that can delay the deployment of new services by months.
The Virtual Managed Services software platform and customizable service solutions can be deployed as flexible
software packages, as fully integrated solutions (or PODs), as individual software elements, in a subscription-
based, pay-as-you-go platform, or in a network-as-a-service model. Cisco Cloud VPN, Cloud MPLS, Cloud IWAN,
and Cloud Security services may be deployed as predefined software function service-level packages (Figure 3).
Your customers can turn up their services in minutes and scale them elastically as their business needs dictate.
Figure 3. Flexible Deployment Models for Virtual Managed Services
Capitalize on Network Function Virtualization
NFV is essential for new business models and cloud-based service offerings. As a leading member of the
European Telecommunications Standards Institute (ETSI), we are helping to shape a standards-based approach
for NFV. The goal of NFV is to take network functions, normally built into hardware, and implement them in
software on standardized computing platforms.
Cisco’s VNFs extend across all technology domains. Our open architecture automates services orchestration and
management across a multivendor physical and virtual infrastructure (NFVI) to help operators deploy cloud-based
virtual services that customers can order and activate in minutes.
Expand Your Business While Reducing Investment Risk
With Virtual Managed Services, you can deliver the service capabilities that enterprise and small and midsized
customers need, and capture more of the managed services market, projected to be US$110 billion in 2019
2
.
Deployed in minutes and easily scalable, the Virtual Managed Services solution combines software and optional
hardware to help you automate a new class of carrier cloud services.
2 Sources: AMI and Cisco ITaaS Research

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Business Customer Use Cases - VMS Service-Level Packages
Cloud VPN or Cloud MPLS Services
Deploy Cloud VPN or Cloud MPLS with Cisco Virtual Managed Services:
● Through the self-service portal, your customer creates, orders, and activates a Cloud VPN service offering
from the active service catalog.
● You automatically ship the required CPE hardware to be installed and connected.
● After your customer receives and connects the CPE, it is automatically provisioned via a secure connection
from the cloud.
● The network service orchestration engine automatically brings up the required VNFs based on the business
service profiles and steers the traffic between the multivendor physical and virtual network infrastructure
(NFVI) to the customer’s locations.
● The secure Cloud VPN or Cloud MPLS service capabilities are automatically activated and connected to the
customer’s locations. The Virtual Managed Services platform software notifies the user through their self-
service portal.

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Cloud Intelligent WAN
Deploy Cloud IWAN with Cisco Virtual Managed Services:
● Your customer accesses the self-service user portal to create, order, and activate a Cloud IWAN service
offering from the active service catalog.
● The network service orchestration engine automatically brings up the required VNFs based on the business
service profiles and applications intent. It then steers the traffic securely between the physical and virtual
network infrastructure to the customer’s premises through MPLS VPN and broadband Internet connectivity.
● The Cloud IWAN application capabilities are automatically activated and connected to the customer’s
locations. The Virtual Managed Services platform software notifies the user through their self-service portal.

7. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 7 of 9
Cloud Security
Deploy Cloud Security with Cisco Virtual Managed Services:
● Your customer accesses the self-service user portal to create, order, and activate a cloud security service
offering from the active service catalog.
● The network service orchestration engine automatically brings up the required VNFs based on the business
service profiles. It then steers the traffic securely between the physical and virtual network infrastructure to
the customer’s premises.
● The cloud hosted network security application capabilities are automatically activated and connected to the
customer’s locations. The Virtual Managed Services platform software notifies the user through their self-
service portal.
Why Cisco?
Our Virtual Managed Services portfolio can help you evolve your business models and accelerate time to revenue
for your new services. The solution portfolio is:
● Easy to buy with flexible buying models that are packaged according to your needs. They’re delivered in
the way that your customers and subscribers prefer.
● Easy to deploy with fewer tools. Based on open interfaces, they support multivendor deployment.
● Easy to sell with advanced automation and orchestration capabilities that help simplify the creation of new
services. This helps accelerate the sales process and shorten the time to market, while increasing your
revenue growth from personalized high-value services.
● Easy to manage so you can dynamically shift application and service workloads between resources to
reduce costs.

8. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 8 of 9
Gain a Go-to-Market Advantage
To speed your time to market and revenue, Cisco has created a powerful innovative integrated solution platform
where you can test our automated service and device orchestration capabilities with Cisco and third-party VNFs.
Cisco Services can help you develop the right strategy to achieve your current and future business goals. We’ll
design, deploy, manage, optimize, and support your cloud-based service offerings to reduce risk, increase
productivity, and deliver greater operational efficiency, even in multivendor environments. Cisco Services can help
you maintain your virtual managed services investments and realize all the benefits of a cloud-based service
delivery model.
Our services teams are ready to help you launch your virtual managed services offerings from the cloud, deployed
either in a Cisco data center or using Cisco Intercloud technologies in your facilities. We can also help integrate the
advanced orchestration and automation capabilities of the Evolved Services Platform into your existing OSS/BSS
with little disruption, further building on and differentiating your business and service assurance capabilities.
Cisco Technical Services for Software (TSSW) Preferred or Advantage solution-level support is included with the
Virtual Managed Services service-level packages as a renewable subscription service. We can help increase
operational efficiency and productivity with continuous, comprehensive, solution-level support to maintain the best
possible performance.
With 24 hours a day, 7 days a week priority access to a dedicated solution support team, you have a single point of
contact to quickly resolve all of your Virtual Managed Services solution issues. Our support extends to approved
third-party VNFs and customized network service packages, and we’ll maintain your Virtual Managed Services
software platform and network service applications at peak performance with the latest software updates and
upgrades. Virtual Managed Services is also available in a subscription-based, pay-as-you-go, as-a-service model
through the Cisco Intercloud partner ecosystem.
Cisco Powered
™
Virtual Managed Services, a part of the Cisco Cloud and Managed Services Program, gives you
and your customers more flexibility and choice. These services can help you differentiate your portfolios, reduce
deployment risks with a variety of as-a-service deployment and delivery options, and increase your revenue
through joint go-to-market support, financial incentives, and discounts.
Cisco Capital
Financing to Help You Achieve Your Objectives
Cisco Capital can help you acquire the technology you need to achieve your objectives and stay competitive. We
can help you reduce CapEx. Accelerate your growth. Optimize your investment dollars and ROI. Cisco Capital
financing gives you flexibility in acquiring hardware, software, services, and complementary third-party equipment.
And there’s just one predictable payment. Cisco Capital is available in more than 100 countries. Learn more.
Next Steps
To learn more, contact your Cisco account representative, or visit the following resources:
● Cisco Virtual Managed Services
● Cisco Solutions for Cloud Providers
● Cisco Services Maximize Your Value
● Cisco Evolved Services Platform
● Cisco Evolved Programmable Network
● Cisco Cloud and Managed Services Program
● Cisco Powered Services

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