This presentation will discuss cloud computing at Cisco Canada, including an overview of Cloud Computing, Cisco’s cloud strategy, the unified Data Center, Cisco Solution, Cloud Case study, and advances in technology and platforms.

1. Cloud Computing @ Cisco
Lew Tucker
VP/CTO Cloud Computing
Cisco Systems

2. We Are at the Very Beginning of a Major Shift
Adoption Curve
Traditional Cloud Computing
Data Centers Public or Private
2000 2005 2010 2015 . . . . . . . . . . . . . . . . . . . . .. . . . .
© 2010 Cisco and/or its affiliates. All rights reserved. 2

3. © 2010 Cisco and/or its affiliates. All rights reserved. 3

4. © 2011 Cisco and/or its affiliates. All rights reserved. 4

5. CloudTraffic increases 2010 -2015
Cloud Traffic Will Be Over One-Third of DC Traffic by 2015
33% CAGR 2010-15
34%
29%
66%
71%
11%
89%
© 2011 Cisco and/or its affiliates. All rights reserved. 5

6. Total 500 Million Total 35 Billion Total 50 Billion Total 500 Billion~
1/10th of a Device per 5 Devices per 7 Devices per 70~ Devices per
Person on Earth Person on Earth Person on Earth Person on Earth
2007
Source: Forrester Research, Cisco IBSG
2010 2013 2020
© 2011 Cisco and/or its affiliates. All rights reserved. 6

7. 1 Leadership in the Core… Routing / Switching &
Services including Security and Mobility
2 Collaboration
3 Cloud
Data Center / Virtualization / Cloud
4 Video
5 Architectures for Business Transformation
“They are the key drivers of the future of the network…
the constants that will guide us”
© 2010 Cisco and/or its affiliates. All rights reserved. 7

8. Experience
Economics
Agility
Security
© 2011 Cisco and/or its affiliates. All rights reserved. 8
8

9. Enable Cloud Services by Uniquely Combining
the Unified Data Center and Cloud Intelligent Network
Tailored Solutions for Connect to Cloud Rich Ecosystem of Innovative
Building Clouds with Confidence Integrated Solutions Cloud Applications
Research In MotionSAMSUN
G
WebEx
WAN
Users
Enable customers
Enable customers to Enable customers to Enable customers to deploy cloud
build and operate connect users to to deploy tested, services to
private, public or Cloud with Visibility, best of breed collaborate and
hybrid clouds Security, Availability solutions enhance their
and Performance experience
© 2011 Cisco and/or its affiliates. All rights reserved. 9

10. Cisco Takes the Fabric Beyond the Data Center
Intelligent Services
FABRIC SCALE
For P-V-C
Mobility:
LISP, OTV
Geographical Span Scale:
(between DCs) Fabricpath, FEX
Unified I/O
System Scale L2/L3
(within DCs) VM-aware
Box Scale VDC
No “fabric” FABRIC EVOLUTION
1st generation
2nd generation
© 2011 Cisco and/or its affiliates. All rights reserved. 10

11. Unified Data Center and the Intelligent Network to Deliver Cloud Services
Cloud
Assured Applications Secure
Experience
Unified Cloud
Data Intelligent
Center Network
Cloud
Enablement
Dynamic, Efficient Services
Accelerated
Agility 50% TCO Savings Deployment
© 2011 Cisco and/or its affiliates. All rights reserved. 11

12. Unified Customer
Communications Collaboration
Product Portfolio Collaboration, Video
Virtual Desk top, Security, IaaS
Cloud
Collaboration
Applications Applications Telepresence
Unified Cloud
Data Intelligent
Center Network
Nexus UCS CRS ASR ISR
Family Family Family Family Family
CIAC, UCSM, NSM Cloud Enablement Cisco Prime
Cisco Technical &
Professional Services
© 2011 Cisco and/or its affiliates. All rights reserved. 12

13. The Platform for Delivering IT as a Service
Business Objectives IT Service Offerings On-Demand Services
Unified Fabric
Highly Secure, Scalable
Unified Computing
Modular Self-Integrating
Unified Management Computing Elements
Automated “Self-Service”
Resource Provisioning
© 2011 Cisco and/or its affiliates. All rights reserved. 13

14. Complexity Grows With Number of Apps
Corp Mktg Finance Engineering HR
App App App App App App App
OS OS OS OS OS OS OS
Physical Physical Physical Physical Physical Physical Physical
Server Server Server Server Server Server Server
DB DB DB Storage DB DB
Poor Utilization Inflexible Infrastructure
© 2011 Cisco and/or its affiliates. All rights reserved. 14

15. Simpler – Flexible - More cost effective
Corp Mktg Finance Engineering HR
App App App App App App App
OS OS OS OS OS OS OS
Virtual Virtual Virtual Virtual Virtual Virtual Virtual
Machine Machine Machine Machine Machine Machine Machine
Cloud Infrastructure Service
Cloud Infrastructure Service
Physical DB Service
Server Physical Storage Queue
Server
Storage
Physical
Server Physical
Server
© 2011 Cisco and/or its affiliates. All rights reserved. 15

16. Corp Mktg Finance Engineering HR
App App App App App App App
OS OS OS OS OS OS OS
Virtual Virtual Virtual Virtual Virtual Virtual Virtual
Machine Machine Machine Machine Machine Machine Machine
API-driven services Self-service portal Selective application mgmt
Cloud Infrastructure Service
Pool of shared resources
Physical DB Service
Server Physical Storage Queue
Server
Storage
Physical
Server Physical
Server
© 2011 Cisco and/or its affiliates. All rights reserved. 16

17. UCS: Unified Compute, Networking, and Storage
Attributes Services
• On demand, self service • Infrastructure-as-a-service
Delivered • Measured usage • Comms/Collab-as-a-service
as a Service • Elastic supply • Virtual desktop
• Network delivered • Video-as-a-service
Compute
Pooled Resources
Network Storage
© 2010 Cisco and/or its affiliates. All rights reserved. 17

18. A unique, multi-tenant, service delivery
platform that allows variety and flexibility
without sacrificing efficient operations.
Infrastructure Virtual Desktop Unified
Etc…
as a Service Services Communications
© 2010 Cisco and/or its affiliates. All rights reserved. 18

19. Business Applications and IT Services
Self-Service Portal and Orchestration
On-Demand Provisioning Service Governance Lifecycle Management Existing IT
Service Catalog Integration and Automation Pay-Per-Use Managemen
t Systems
Infrastructure Resource Mgmt Identity Mgmt
Software Abstraction of Seamless Physical-Virtual Automated Scaling Monitoring
Physical Infrastructure Service Desk
Pooled Resources
CMDB
Policy-Based Compute Policy-Based Network …
Service Profiles Network Containers
Physical-Virtual, Multi-Hypervisor Dynamic Network Provisioning
© 2010 Cisco and/or its affiliates. All rights reserved. 19

20. -37%
Average
TCO -27%
Average
Speed of delivery Speed of Delivery Average Speed of Delivery
TCO
6-8 Weeks 2-3 Weeks TCO 15 Minutes
IT Maint / Innovation IT Maint / Innovation IT Maint / Innovation
70%/30% 60%/40% 40%/60%
Legacy Computer Platform Legacy Computer Platform Unified Computing Platform
100% Physical 46% Physical : 54% Virtual 25% Physical : 75% Virtual
100% Automated
Virtualization Unified Infrastructure
and Automation
© 2011 Cisco and/or its affiliates. All rights reserved. 20

21. Meetings, IM and Presence
People Centric Virtual Meetings Rich, Real-Time Communications
MEET
PREPARE FOLLOW-UP
WebEx Jabber
© 2011 Cisco and/or its affiliates. All rights reserved. 21

22. Enable Deep Connectivity Between Data Centers and Clouds
Preserve
User
Unified Fabric, San Jose Experience
Unified Workload
Computing, Migration
New York
Application / Location
Transparency LAN
Extension
ASR 9000 Nexus 7000
© 2011 Cisco and/or its affiliates. All rights reserved. 22

23. • Virtualization and internet scale is changing data center architecture
• Network virtualization and software defined networking open up new possibilities
• Software-defined networks (SDN)
• Nexus 1kv, VXLAN
• Virtual data centers, hybrid private and public clouds bring flexibility to traditional data
centers
• Open source clouds are being developed
• OpenStack community growing
• Cisco contributing through Quantum: Network as a Service
• Cisco is bringing it’s expertise into each of these new areas
© 2011 Cisco and/or its affiliates. All rights reserved. 23

24. Government
Media Financial
Services
Healthcare
Games
Pharma
Seamlessly Connected
Public Securely Accessed Private
© 2011 Cisco and/or its affiliates. All rights reserved. 24

25. Data Centers
Mobile Devices
Sensors
Data Center
Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
© 2011 Cisco and/or its affiliates. All rights reserved. 25

26. Powered by Cisco’s Intelligent Network
© 2011 Cisco and/or its affiliates. All rights reserved. 26

27. Thank You
#CiscoPlusCA