How to build a business while having a life that you love. I talked about common pitfalls in the tech startups world. Presentation held for Start Trek 2014 by Eleven.

1. Building a startup
business in CEE
(without losing your soul)
Ciprian Gavriliu, Product Designer & Founder
www.triplemagicinteractive.com

2. I still don’t get
startup cult
A startup company or startup is a company, a
partnership or temporary organization designed to
search for a repeatable and scalable business model.
Wikipedia

3. Why are you in this
startup/tech thing?
1. Earn huge amounts of money
2. Date russian models
3. Impress parents or colleagues
4. Be like Dan Bilzerian
5. Because it’s my destiny (I just love it)

4. He’s Dan Bilzerian

5. Don’t hide behind the
fuck*ng code!
You’re not a programmer, you’re a
business owner. This means: people, sales,
product, marketing, customers,
management, finance, PR, design.
You still want to do it?

6. There are two types of
entrepreneurs
1. Those who are run by their business
2. Those who run their business
Who comes first? You or your business?

7. What are your personal
KPIs?
Your time and energy are limited. When
you add something new, you give up
something else.

8. I don’t know about
startups, but a business
is about serving people
1. learn to talk to people
2. learn to listen
3. learn to care
4. learn to help

9. At the same time: don’t
compromise!
Build value for other people in a way that
it’s meaningful for you (not necessarily
easy)

10. Learn the tools & get
inspired but carve your
own path
Question: how the hell was Facebook built
without Lean Startup?

11. The business is a large
scale replica of your
inner world
A weak entrepreneur can’t build a
powerful business. How many of you had
wealthy or highly successful parents?

12. You have a handicap, so
● always deliver on your promises
● show results
● blend in their culture step by step
● create a personal brand
● build great products
● America was discovered in 1492

13. Technical advice
● do customer development
● set a product vision
● do prototyping and testing before you
write one line of code
● collaborate: have the core team work
together in all steps
● launch faster

14. That’s all, go build a
great startup business!
Ciprian Gavriliu
Product Designer & UX Consultant
www.triplemagicinteractive.com - lean product design drives faster growth