1. CINET Webinar RTC (Retail Textile Cleaning)
Global Umbrella Association
(Non-profit organization)
1 July 2020 – 15.00 CET
Apply Hygiene as a driver for growth
2. 1. Introduction CINET
2. Hygiene trending topic of 2020?! How to apply that for new business? Incl.
showcases of successful business by leading laundries
3. Certification on hygiene: build trust for the customer
4. International Reference Standard for Safe Processing in Textile Cleaning
5. Global exchange of experiences
6. Hygienical Clean Textiles
7. Questions
8. Global Best Practices Awards 2020
9. Closure of Webinar
Content:
3. Speaker introductions
3
Peter N.M. Wennekes
President & CEO CINET
Leon Wennekes
Secretary General CINET
Frank Aarts
Executive Director CERCLEAN / CERTEX
International Certification
Simon Hemmes
CINET Certified Trainer & Auditor
for ITS (Industrial Textile Service)
Henk Gooijer
CINET Certified Trainer & Auditor
Nicolae Damu
International Marketing &
Communication
4. 1. Introduction
Expected trends:
• WHO; the worst is still to come
• USA, India, Brazil; peak still to come
• In General governent policies less stringent
• Regional tightening measures (e.g. Leicester, UK)
5. • After Corona, life will never be the same as before
• Extreme negative forecasts, economic impact
• Worldwide a severe blow to business & wellbeing of people
• Uncertainties
• Strong believe in future perspective for PTC
• Hygiene & sustainability key success factors
• 1,5 meter economy will have a strong impact also on PTC
1. Introduction
6. PTC International protocol for hygienical clean
(Corona-free) textiles and safe working conditions
available on WOPCOM
7. Dry-Cleaning & Laundry Market: Short-Term
Decline -2.1% CAGR projected due to COVID-19
• Global dry-cleaning and laundry services
to decline from $106.2 billion in 2019 to
$104 billion in 2020 at a compound
annual growth rate (CAGR) of -2.1%.
• due to economic slowdown across
countries owing to the COVID-19
outbreak and the measures to contain it.
• The market is then expected to recover
and grow at a CAGR of 5% from 2021 and
reach $118.3 billion in 2023.
8. IMF 25 June: New predictions suggest a
deeper recession and a slower recovery
World trade monitor reports -12,1% in
april compared to March
12. V
June/July
And beyond..
August..
Corona crisis 1.5 meter economy (new) business models
Dutch Economy (re)build-up Structural change
PTC •NEED FOR FINANCIAL SUPPORT &
INVESTMENTS
•FUTURE PTC STRATEGIES
•FOCUS ON BUSINESS MODELS
•FINANCIAL SUPPORT NEEDED
•STEP BY STEP RECOVERY OF BUSINESS
•LEAN INNOVATIONS
•NEW MARKETS/OPPORTUNITIES
CINET Actions •DIALOG WITH GOVERNMENTS
•PROFILE FINANCIAL INVESTMENTS
•MARKET RESEARCH
•EXCHANGE RELEVANT INFO
•ASSISTANCE OF EXPERTS
•PR & COMMUNICATION
•DIALOG WITH GOVERNMENTS
•PROFILE FINANCIAL INVESTMENTS
•MARKET RESEARCH
•EXCHANGE RELEVANT INFO
•ASSISTANCE OF EXPERTS
•PR & COMMUNICATION
1. Introduction: Time phases & what can a trade association do?
15. Hygiene was predicted to be a (future) market driver already in 2015 due to
growing & ageing population, increased mobility and urbanization
by the Washing Board of Excellence
20. Corona & increased importance of hygiene
Growing population, ageing, urbanization & growth of global travel
this resulted in a pandemic capable of stopping economies
Dr. Peter Daszak – IPBES
22. Where coronavirus is fueling more and less energy use
Dry cleaning
sites use 65%
less energy
23. Slowly first signs
of recovered
domestic
tourism in China
Airline capacity
Hotel occupancy
24. We need supportive hygienic solutions to showcase guests they can have
a ‘safe daily schedule’ while staying with us, that restores turnover
Alco van Berkel, CEO of multiple hotels & restaurants
26. 1) understanding and anticipating customer needs | 2) comprehensive individual profiles of customers
27. Despite restrictions lifting still decreased consumer optimism
Declining incomes results in increased spending on basics
Special attention for cleaning and safety
28. E-commerce development (based on Dutch market)
Online turnover increased 62,4% in April
TNO Research concludes:
• Less risk, customer can stay at home
• Buying behavior; people want control
• People spend money on their homes
• Long term: 1.5m economy causes a push
to online
31. Research commissioned by
Cleaner’s supply in collaboration
with USA associations amongst
1000 existing dry cleaning
customers
Market research USA during Corona pandamic
32. Measures to include:
1. Make sure employees wear masks
including drivers
2. Sanitizing hands and gloves
3. Visibly wiping down counters, etc.
(things people are touching)
4. Setting up a rack so customers can
grab garment themselves
5. Bringing the garments outside to
the car upon text notification
→Show exactly how you are executing
these corona protocols
→Contactless payment is critical
Market research USA during Corona pandamic
33. Unilever debuts in
laundry franchises
‘…the company saw the
public's growing concern
about hygiene, in the face
of the pandemic, the right
time to launch a global
plan working towards
presence in 163 countries.’
‘…only 4% of Brazilian
households use
specialized laundry; this
is expected to rise to
30% in some years.’
34. On-demand platform Laundryheap expands into new markets
Despite a decrease in demand for dry-cleaning during lockdown,
the business has recorded a strong performance across its
laundry services as consumers up the ante on cleanliness.
35. Paige Craig, VC and advisor to Rinse: “Startups like Rinse and Cleanly are
collecting tons of data about what their customers buy and wear--both
photograph all dry-cleaned items. They have the largest collection of
data in consumer wardrobes so they can help brands and retailers sell
into your closet."
Laundry & dry cleaning companies potentially sit
on a gold mine of data
Take-away: Use the power of data to future-proof your business
36. Increased attention for hygiene; use that!
Example:
Prevent bacteria, clean
your bedding regularly!
44. Besides Corona there are many other diseases
Source: Hohenstein Laundry Information
45. “Bacteria resistant to
antibiotics can be transferred
to humans via the clean
laundry from the domestic
washing machine”
German research - 6 Oct 2019
51. Gyms are opening up again;
Opportunity to sell hygiene products & solutions:
Veit ac20 air ventilation: within 2 hours 90% clean air free
from bacteria & viruses
53. Regularly clean airsocks
at schools, companies,
offices, gyms, etc.
• Airsocks are often
used as filter (by
accident)
• That’s how bacteria
can easily grow
60. Various market segments;
• B2C: mostly private costumers (working at, informal care visiting……)
• B2B: road spectrum of activities, risks, needs, textile packages
Certification on hygiene: build trust for the customer
Health care
Hospitality
Industry
Retail
61. For health care and industry
• A variety of standards and guidelines
For hospitality and private consumes:
• No standards and guidelines
Certification on hygiene: build trust for the customer
62. Certification on hygiene: build trust for the customer
World wide
Across all segments, all people
Hygiene and prevention
• Croscontamintion
• Infections
63. Inventory:
• Requirements client
• Applicable
• Legislation
• Guidelines
• Standards
Monitoring/controlling:
• Processes
• Finished product
Measures/improvement
Quality Management (level 1)
• ISO 9001
Hygiene Management (level 2)
• 14065 Risk Analysis
Biocontamination Control (RABC)
Certification on hygiene: build trust for the customer
64. Is a disinfecting, hygienic cleaning process sufficient to guarantee the hygienic
quality of the cleaned garments?
NO!
A hygiene plan based on a correct analysis of processes is a precondition to
prevent (re-) contamination!
• Personal hygiene
• Carts / trolleys / conveyor belts /lorries
• Finishing equipment
• Folding tables
• Storage
• Etc.
Certification on hygiene: build trust for the customer
Workflow Dry Cleaning
CleanaheadConsulting Dr. Manfred Huppertz
cloth
inspection
finish
pressing
packing
storage
pre-
spotting
recept of
textiles
customer
counter
dry cleaning machine
postspotting
dirty section
wet cleaning
clean section
1
2 M
4
5
6
M
Trolley
3
66. CERCLEAN Certification (EN 14065 / RABC)
After Corona, certified laundries can use their hygienically
clean laundry process to make end-users feel safe!!
67. The World of PTC Business School
“Creating Masters in PTC”
71. 1. Introduction The Global Hygiene Reference
2. Hygienic Demands, an introduction
3. Global Hygiene Reference
4. Textile types and cleaning processes
5. Hygienic cleaning processes
Content:
72. In textile cleaning, we are used to remove spots and stains and
fresh up garments. We know what to do and we are good at it!
Now, customers demand hygienically clean laundry.
And all kinds of new question pop up:
- What is hygienically clean?
- What is a hygienic cleaning process?
- How can we guarantee hygienically clean garments, as
hygienically clean is not visible?
Introduction, the Global Hygiene Standard
73. CINET now introduces a Hygiene Reference Guide to:
1) enable the professional textile cleaner to answer these
questions and
2) inform him/her how to deliver hygienically clean laundry in
line with globally accepted reference values
Introduction, the Global Hygiene Standard
74. What is hygienically clean laundry?
Hygienically clean is that no or only a limited number of bacteria
(most guidelines focus on bacteria) are present on the garments
and laundry after cleaning.
These guidelines vary from country to country, as shown in the
next sheets. The guidelines describe the maximum number of
bacteria (expressed in c.f.u.) allowed per surface area of the
product after cleaning.
So, hygienically clean is not the same as sterile (= no bacteria)!
Hygiene demands, an introduction
75. Hygiene demands, an introduction
Standard Demands Organisms
France Standard NFG07-17 (AFNOR) < 12 CFU/25 cm2
Belgium Recommendation regarding treatment of
linen of health care institutes (High
Health Council)
Standard NFG07-17 (AFNOR)
< 12 CFU/25 cm2
0 CFU/cm2
Non-pathogenic organisms
Pathogenic organisms
Australia/NZ “Certification Standards for Processing
Reusable Linen CSHLS 600” (Institute for
Sustainability and Hygiene International)
< 50 CFU/100 cm2
Netherlands Guidelines Hospital Linen (Working
Group Infection Prevention)
≤ 2 CFU/cm2
0 CFU/cm2
0 CFU/cm2
Total germ count
Entero-bactericide
Staphylococcus Aureus
Cortex CERTEX (FTN) Health Care and Food ≤ 2 CFU/cm2
0 CFU/cm2
0 CFU/cm2
Total germ count
Entero-bactericide
Staphylococcus Aureus
76. What is a hygienic cleaning process?
A hygienic cleaning process is a cleaning process that guarantees
that the laundry - cleaned according to this process - meets all
hygienic demands.
Another frequently used definition is lethality or log reduction of
at least log 6. What does that mean?
A log reduction of 6 means that 999.999 out of 1.000.000 million
bacteria are deactivated in the cleaning process!
Hygiene demands, an introduction?
77. The German Robert Koch Institute has additionally formulated
demands for hygienic virucidal processes, which are tested in a
laboratory set-up (EN14476):
1) Limited virucidal, minimum log 4 reduction for enveloped
viruses (as Covid-19) only
2) Virucidal, minimum log 4 reduction for enveloped and non-
enveloped viruses
Complex testing method, can not be performed outside
dedicated and sophisticated laboratories
Hygiene demands, an introduction?
78. Hygiene demands:
a) Hygienically clean laundry:
Total germ count : ≤ 2 CFU/cm2
Entero –bacteriaceae : 0 CFU/cm2
Staphylococcus Aureus : 0 CFU/cm2
b) Hygienic cleaning process
Lethality / log reduction : ≥ 6
The Global Hygiene Reference
79. In textile cleaning and laundry , 3 types of cleaning processes
are applied, depending on textile type:
- Laundry
- Professional wet cleaning
- Dry cleaning
Textile types and cleaning process
80. The choice for a washing/cleaning process depends on the type of textile
to be cleaned and equipment installed .
If possible, for most common textile products as e.g. cotton, polyester and
their blends, a laundry process is applied.
Sensitive textiles, e.g. wool or silk, are sensitive to textile damage by a
standard laundry process. A professional wet cleaning or dry cleaning
process should be applied for these materials.
The textile care label provides information on the cleaning processes
allowed for an individual piece of garment.
Textile types and cleaning process
81. So summarizing , in textile cleaning and laundry , 3 types of
cleaning processes are applied, depending on textile type:
Textile types and cleaning process
Textile Laundry Professional wet
cleaning
Dry cleaning
Standard Yes
Sensitive textiles No Yes Yes
82. Hygienic cleaning processes
The COVID 19 virus can be destroyed in laundry
processes – like most other enveloped viruses -
by thermal disinfection or by chemo-thermal
disinfection
Thermal disinfection standards for laundry can
vary greatly from one country to the other
83. THERMAL DISINFECTION
A commonly used method is
the time-temperature
relationship
The time that the linen is
washed at a specific
temperature for x minutes
Country Directive
ºC Minutes
Austria 90 10
Germany 90 10
85 15
Belgium 90 10
Denmark 85 10-12
Finland 65 10
71 3
France RABC **
UK 71 3
Holland TNO Formula
Sweden 70 10
85 5
Norway 85 10
USA 70 25
84. The WHO guideline for COVID demands a process of 25
minutes at 70˚ C.
Note: But calculations show that it is economical to carry out
shorter processes at higher temperatures
Hygienic cleaning processes
85. Some textiles can’t be washed at high temperatures – like
required in thermal disinfection – of 70→90˚C
Disinfection at lower wash temperatures can be achieved by
dosing a disinfecting agent in the wash process
So the answer for lower temperature washing is:
Chemo–thermal disinfection
Hygienic cleaning processes
86. Disinfection can be assured IF the wash processes applied and the
final level of product hygiene are in line with national regulations
and internationally agreed standards and procedures, e.g.
Cerclean
Proper documentation, validation and monitoring of process and
product quality is required to enable a guaranteed level of
hygiene
❑ Note: Most of the hygienic processes are based on applying
Per Acetic Acid containing products (which could affect
garment quality!)
87. The remarks made for a hygienical laundry process, also hold for
Professional Wet Cleaning, but additionally :
• Thermal disinfection is not possible, as this no doubt will damage
the sensitive textiles for which this process is meant
• Disinfection is only possible by using disinfecting agents
• Be aware that most of these disinfecting agents are based on
applying Per Acetic Acid containing products, which could
have negative effects on sensitive textiles
• Please contact your detergent supplier for dedicated advice!
Hygienic cleaning processes
88. For Dry Cleaning, only limited data concerning hygienic effects is
available. No formally approved dry cleaning processes are
available.
Important:
• A standard dry cleaning process in PERC or HCS is not a hygienic
cleaning process
• A standard dry cleaning process in PERC or HCS does not disinfect
• Adding a disinfection agent is required to achieve disinfection
• Always consult your detergent supplier for dedicated advice
• No data available for other solvents
Hygienic cleaning processes
89. *Process conditions according to regulations and/or as prescribed by the supplier
Hygienic cleaning processes
Thermal disinfection Chemothermal disifection* Disinfectant*
Laundry Yes,
25 minutes at 70 °C,
10 minutes at 80 °C
Yes
Combination of lower temperature
and a disinfectant e.g. peracetic acid
Professional wet
cleaning
No Yes Yes, adding of a
disinfectant required
Dry cleaning No No Yes, adding of a
disinfectant required
90. Wash parameters of processes that deactivate
Bacteria and Viruses have to be exactly followed:
• Time and temperature
• This defined temperature to be present during the
full main wash time
• Concentration of the detergent and disinfecting
bleach
• Bath level
Hygienic cleaning processes
91. Hygienic cleaning processes could affect textile quality, especially in
the case of sensitive textiles
It is e.g. experienced that peracetic acid based product can have an
adverse effect on wool
CINET is therefore setting up a research project to identify the effect
of the different disinfective agents, available for dry cleaning and
professional wet cleaning, on textile quality.
Hygienic cleaning processes
92. For dry cleaning, only limited data concerning hygienic effects are
available. The limited data, which are available, focus completely on
the bacterial disinfection
Contrary to laundry processes, no measuring standard is available to
determine the viricidal efficacy of dry cleaning processes.
There is a strong demand in the market for data on the viricidal
efficacy of dry cleaning processes due to the Corona pandemic
CINET is therefore setting up a research project to determine the
antiviral efficacy of dry cleaning processes, which will include the
development of a testing method
Hygienic cleaning processes
93. 5. International exchange of experiences in PTC
Successful showcases of laundries applying hygiene for new business
Reports from CINET network
94. Corona Updates and Experiences
Italy
• Work has fallen
• The sanitizing factor
is crucial
• High interest on:
Washing and
sanitizing of
garments, delivery,
and special offers
on dedicated
garments
Mirco Mongillo,
General Manager
FIRBIMATIC
• Difficult to make
realistic predictions
• Only together we share
possible directions
95. Corona Updates and Experiences
China
• Special measure to protect employees
(facial mask, gloves, protection cloths in
some areas)
• Communication with customers on
process’ safety
• Focus on online service and service
without touch
Slow recovery of the hospitality
sector. The Retail segment has a
faster recovery
China Laundry
Association
96. Corona Updates and Experiences
China
• CERCLEAN® certification, profiled as the benchmark
for Hygienical cleaning and Personnel Safety for China
97. Corona Updates and Experiences
Spain
• Focus on e-commerce to create a safe social-distance approach.
• Nevertheless, a drop of 10-20% of laundry supply will occur.
• 40% drop in the equipment sales
department.
• 10-20% drop for laundry supplies
and technical service.
Jose Antonio Martin
Director
Macrun
Image: Tintoreria Torres, Barcelona
98. Corona Updates and Experiences
South Korea
• Focus on Hygiene: if people don't wear a mask, they are not
allowed in public transportation.
• Sales have dropped by about 30 percent compared to last year.
Jong-Wook song,
CEO of eBizlink co., ltd
99. Corona Updates and Experiences
Canada
• A lot of effort in getting the “essential service” status
• Re-opened the operation a week ago
• The forecast – 50% of the revenues by the end of 2020
(compared with 2019)
• PTC - classified an
essential service.
Ali Merani
President
Our Cleaners
100. Corona Updates and Experiences
Japan
• Relatively less impact on the business,
compared to other regions
• Retail is down by 50%, in a context in
which April-May is usually the busiest
periodBusiness is down by 30% or
more Nigel Asai, Managing
Director (North Asia)
HACCP International
101. Corona Updates and Experiences
India
• Business is 85-90% down at the moment
• Optimism for the future: Autumn is usually good for business in
India (festivals, wedding season)
• Increased attention for CERCLEAN certification: pilots to start
Raghav Arora
President DLAI
Image: Laundromania – India
102. Corona Updates and Experiences
• The importance of the local Community getting back to
businesses in a safe environment is crucial
Brendan Duffy,
Company Director
Acorns of Lancashire
UK
104. Corona & increased importance of hygiene
Corona is a direct consequence of human activity:
• Deforestation
• expansion of agriculture
• Intensive farming, mining and infra development
• Exploitation of wild species
Dr. Peter Daszak – IPBES
(Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services)
105. Measures to take:
1. Enforce environmental regulations
2. Adopt a ‘One Health’ policy globally
3. Fund health systems and incentivise behaviour
change on the frontline of pandemic risk
“These cost (tens of billion $) are significantly lower than the
cost of responsive measures of one pandemic (trillions of $)”
Dr. Peter Daszak - IPBES
Corona & increased importance of hygiene
113. PTC’s Crème de la creme
Nominees from 45
countries
Some 20
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jury members
50 online pitches of
3 min (3 sessions)
Intensive PR in
participating
countries
Ceremony with
500 ONLINE
attendants
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115. APPLY NOW! JOIN THE AWARDS!
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117. THE ONLINE ROAD TO AMSTERDAM
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automatically registered for The GBPA2020 World Contest
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