Creating buzz for your book pre-publication and at publication time with an emphasis on social media outlets

1. Using Social Media to promote your book Attracting attention for your book without breaking the bank Cindy Ratzlaff

5. Gary Vaynerchuk stages contests, posts video, and gives followers multiple ways to connect with him. His goal was to drive pre-sales to hit the bestseller list. It worked.

6. Gary integrates all of his marketing platforms so well, it’s worth going to his website and checking out his promotions.

8. Chris Brogan uses his page to talk about his appearances and he really engages with his fans, answering their questions and providing value. Then he drives people to his blog to capture their e-mail address.

9. Gary is talking to 850,000 people just from ONE of his Twitter accounts!

10. THOUSANDS OF PEOPLE ARE ON TWITTER TALKING ABOUT BOOKS RIGHT NOW. THEY ARE PASSIONATE READERS. INTRODUCE YOURSELF.

11. Because Mitch has multiple books his fan page is about him, not just one book. Speaking to 9,776 fans at once is a nice gig!

15. CUSTOMIZE YOUR ONLINE LOOK

16. USE VIDEO FOR BETTER VISIBILITY