Youth and social media

Youth and Social
Media:
What’s Hot,
What’s Not!
Cindee Case
Director, Office of Youth & Young Adult
Ministry, Diocese of Youngstown
ccase@youngstowndiocese.org

What is Social Media?

Definitions:
(2004 added to Merriam-Webster) : forms of electronic communication (as
Web sites for social networking and microblogging) through which users
create online communities to share information, ideas, personal messages,
and other content (as videos)
Oxford says: noun [treated as singular or plural]
websites and applications that enable users to
create and share content or to participate in
social networking.

Which ones can
you name???
Which do you use???

What do you think….

…is the
average age
of a
child/youth to
regularly
consume
online media?
FYI: Facebook has a 13
year old minimum age
„requirement‟

8

http://socialmediachimps.com/infographics/social-mediaimpact-on-youth/

•

90% have used social media

•

75 % Have social networking
accounts

(although MAY be a parent using under child’s name)

•
•

Facebook has 5 million profiles
for users under 10
(lying about age 13 at sign up?)

39%

of online teens Admitted
to falsifying their age
in order to gain access
to a website or account

Female (age 14): “I got mine [Facebook account]
around sixth grade. And I was really obsessed with it for a
while. Then towards eighth grade, I kind of just-- once you
get into Twitter, if you make a Twitter and an
Instagram, then you'll just kind of forget about Facebook, is
what I did.”
http://pewinternet.org/~/media//Files/Reports/2013/PIP_TeensSocialMediaandPrivacy_FINAL.pdf


How OFTEN are
teens using Social
Media?

Another study found that 22% of teenagers log onto their
favorite social media sites more than 10 times a day

"Texting and IM-ing my
friends gives me a constant
feeling of comfort. When I did not have
those two luxuries, I felt quite alone and
secluded from my life. Although I go to
a school with thousands of students, the
fact that I was not able to
communicate with anyone via
technology was almost unbearable."

A very quick
Look at some
Social
Networking
History….
Not as new as you
might think,
but rapidly changing

YouTube – February 2005
Facebook public in 2006
Twitter – March 2006
Tumblr – February 2007
Instagram- October 2010
SnapChat (Picaboo) – July 2011
Vine – June 2012

Just so we all know…
Twitter is a microblogging site that allows
users to post brief, 140-character messages -called "tweets" -- and follow other users'
activities.
Why it's popular: Teens like using it to share
quick tidbits about their lives with friends. It's
also great for keeping up with what's going on
in the world -- breaking news, celebrity
gossip, etc.

Instagram is a platform that lets users
snap, edit and share photos and 15-second
videos -- either publicly or with a network of
followers.
Why it's popular: Instagram unites the most
popular features of social media sites:
sharing, seeing and commenting on photos.
Instagram also lets you apply fun filters and
effects to your photos, making them look high
quality and artistic.

Snapchat is a messaging app that lets users put a
time limit on the pictures and videos they send
before they disappear.
Why it's popular: Snapchat's creators intended the
app's fleeting images to be a way for teens to share
fun, light moments without the risk of having them
go public. And that's what most teens use it for:
sending goofy or embarrassing photos to one
another. Snapchats also seem to send and load
much "faster" than email or text.
Vine is a social media app that lets users post and
watch looping six-second video clips. This Twitterowned service has developed a unique community of
people who post videos that are often creative and
funny -- and sometimes thought-provoking.
Why it's popular: Videos run the gamut from stopmotion clips of puzzles doing and undoing
themselves to six-second skits showing how a teen
wakes up on a school day vs. a day during summer.
Teens usually use Vine to create and share silly
videos of themselves and/or their friends and family.

Tumblr is like a cross between a blog
and Twitter: It's a streaming scrapbook
of text, photos and/or videos and audio
clips.
Google+ is similar to Facebook, and
teens starting to use for the real-time
video chats in Hangouts (virtual
gatherings with approved friends).
Wanelo (Want, Need, Love) combines
shopping, fashion blogging and social
networking all in one. It's becoming
popular among teens, allowing them to
discover, share and buy products they
like.

Up & coming in some parts of the US:
Ask.fm is a social site that lets kids ask
questions and answer those posted by other
users -- sometimes anonymously.

Kik Messenger is an app-based alternative to
standard texting that kids use for social
networking. It's free to use but has lots of ads.
Oovoo is a free video, voice, and messaging
app. Users can have group chats with up to six
people for free
Pheed is best described as a hybrid of
Facebook, Instagram, Twitter and YouTube -except that you can require others to pay a
premium to access your personal channel.
Others?
http://www.huffingtonpost.com/common-sense-media/11-sites-and-apps-kids-are-headingto-after-facebook_b_3991614.html


….are the most
popular Social
Media apps/
programs with
teens?
With Young Adults?

While we will discuss it’s waning
a bit, by far the most
popular remains:

The typical (median) teen Facebook user has

300 friends,

79 Twitter followers.
Focus group discussions with teens show
that they have waning enthusiasm for Facebook,
disliking the increasing adult presence,
people sharing excessively, and stressful
“drama,” but they keep using it because participation
is an important part of overall teenage socializing.
More leads to more…
• 65% of teens with more than 600 friends on Facebook say that
they visit social networking sites several times a day, compared
with 27% of teens with 150 or fewer Facebook friends.
• Teens with more than 600 Facebook friends are more than three
times as likely to also have a Twitter account when compared with
those who have 150 or fewer Facebook friends (46% vs. 13%).
• They are six times as likely to use Instagram (12% vs. 2%).
http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy/Main-Report/Part-1.aspx

Drake University incoming freshmen
surveyed last year Class of 2017
• They still like Facebook, but they LOVE Twitter. They still see
value in Facebook, but they prefer to post content to Twitter
(where it‟s acceptable to post more often and where there are
less family members to comment on everything they post).
• When they do post to Facebook, they’re doing it so
family members can see what they are up to. So maybe a photo
here or there. But they are definitely self-censoring.
• They spend more time on their smart phones
than they do their computers.
94 percent of them have a smart phone.
• They enjoy following celebrities on
social media and feeling connected to
those celebrities.

More from the Drake students
• The social network they feel most positive about?

1. YouTube (although many of them don‟t see it as a SNS)
2. Snapchat.
3. Instagram.

• Why Snapchat? A combination of it’s newness and
the fact they can be themselves and not worry
about being judged (because posts disappear after
they are seen).
• They absolutely love Instagram. It’s
quick, simple, and it puts a smile on their face.
• They use Pinterest as a search engine. And when
someone suggested they just use Google, the
Pinterest users made it clear that Pinterest gave
them much better results.
• Tumblr? Not so popular.
LinkedIn and Foursquare? Huh? ;-)
http://chrissniderdesign.com/blog/2013/09/03/what-the-class-of2017-thinks-about-social-media/

Drake Freshmen rated 12 social networks
from 5 (love it) to 1 (hate it)
Network

Avg. rating

Love it (5)

Hate it (1)

Youtube

4.46

56

0

Snapchat

4.04

47

6

Instagram

3.99

44

2

Twitter

3.93

37

1

Vine

3.81

31

2

Facebook

3.71

14

1

Pinterest

3.65

34

7

Tumblr

3.44

26

6

Google+

2.85

7

8

LinkedIn

2.71

3

10

Foursquare

2.59

2

13

Myspace

1.82

1

46

http://chrissniderdesign.com/blog/2013/09/03/what-the-class-of-2017-thinks-about-socialmedia/

How
would
YOUR
youth rate
these?

Why shifting? "The key is that there are fewer
adults, fewer parents and just simply less complexity,"
said Amanda Lenhart of the Pew Research Center,
one of the study's authors.
"They still have their Facebook profiles,
but they spend less time on them and move to places like
Twitter, Instagram and Tumblr."

94 % of teens who are social media
users have a profile on Facebook
26 – 30% percent of teen
social media users were on Twitter.

That's more than double the figure in 2011 of 12
percent.
http://bigstory.ap.org/article/poll-teens-migrating-twitter

A few local insights
HT: overwhelming majority of kids have smart phones- the surest
way to contact them is to text the students and parents- if there is
a longer message I would text them to check Facebook or
email, otherwise anything sent there may go unseen for several
days.
Most students have twitter accounts and seem to use them
primarily to express emotion (frustration, anger, drama, laughter,
etc. )
Instagram accounts are there mostly as online photo albums.
AM: In my high school youth group, most of them use Twitter
frequently. Facebook seems to be less popular. They have a ton of
friends on Facebook but they don't post very often. I would
say Twitter, Instagram and Snapchat are way more popular than
Facebook.
NU: My college students use snap chat to send pictures of them
making funny faces with messages all the time. We use
remind101 and groupme to send out group text messages.
This seems to be the primary way to get n touch with people.
Email rarely gets checked, especially by my first year students.
We do update our Facebook page regularly as well.

What Do You Think?
…What percentage of
time do you think that
Children access the
following online?
Social networks
Casual games
Pornography/erotic materials
Illegal software
Gambling
Forums and chats
Web mail
Online stores

World Wide

The sites most often visited by children worldwide
According to the 2013 statistics, porn and erotic sites (16.8%) were
overtaken by social networking sites (31.3%) where today’s youngsters
spend most of their time. Unexpectedly, online stores broke into the Top
3 (16.7%), far outstripping seemingly popular categories such as chats
and forums or web mail.

Exposure to inappropriate advertising
online
is one of the many risks that
parents, youth advocates, and
policy makers are concerned about.

Found last year that
30% of online teens say they have received
online advertising that is ―clearly
inappropriate‖ for
their age.
http://pewinternet.org/~/media//Files/Reports/2013/PIP_TeensSocialMe
diaandPrivacy_FINAL.pdf

Safety Please!
In what may be a concern
to parents, more than 60
percent of the teens with
Twitter accounts said their
tweets were
public, meaning anyone on
Twitter — friend, foe or
stranger — can see what
they write and publish.
About one-quarter of kids
said their tweets were
private and 12 percent said
they did not know whether
their tweets were public or
private.
http://bigstory.ap.org/article/pol
l-teens-migrating-twitter

Help them be savvy about privacy!
Teens are also sharing
much more than in the
past:
More than 90% of
teen social media users
said they have posted a
picture of themselves
up from 79 percent in 2006

70% disclose the city or
town where they live,
up from about 60 %

20 % disclose their cell
phone number
up sharply from a mere 2% in
2006.

Safety, continued
―parents need to understand that social networking
sites can be a source of many threats from potentially
harmful content to various shady characters who might
show unhealthy interest in their children.‖
http://www.securelist.com/en/blog/8103/What_are_children_doing_online



Nothing truly disappears completely from the
internet, even SnapChats – and teens are learning
this:

More than half of online teens (57%)
say they have decided not to post
something online because
they were concerned it
would reflect badly on
them in the future.


http://pewinternet.org/~/media//Files/Reports/2013/PIP_TeensSocialMediaandPrivacy_FINAL.pd
f

Also, just be on the look out for: sexting,
cyberbullying, and other forms of online harassment.
If you are a parent:
1. Do you know what your kids are posting? (Have ground rules?)
2. Do you have a caring adult or two or twenty who let you know
if they see any inappropriate or risky posts?
3. Do you check their friends/followers/circles?
4. Do you talk regularly about how your son/daughter feels about
their social media? (Bullying? Sad? Affirmed? Popular? Leftout? Meh?)
5. Do not be afraid to look for support and assistance.
https://faithandsafety.org/, http://www.parenting.com/gallery/social-media-monitoring-kids,
http://www.commonsensemedia.org/educators/educate-families

Teens’ Facebook friendship networks
largely mirror their offline networks
(so be concerned with safety but not obsessed!)

 98% of Facebook-using teens are friends with people
they know from school.
 91% of teen Facebook users are friends with members of
their extended family.
 89% are connected to friends who do not attend the
same school.
 76% are Facebook friends with brothers and sisters.
 70% are Facebook friends with their parents.
 33% are Facebook friends with other people they have
not met in person.
 30% have teachers or coaches as friends in their
network.
 30% have celebrities, musicians or athletes in their
network.

http://pewinternet.org/~/media//Files/Reports/2013/PIP_TeensSocialMediaandPrivacy
_FINAL.pdf

Some of the Upsides of SNS
Enhances:
Social & identity development
Communication
Creativity
Collaboration
Leadership Abilities
Technological proficiency
Teens claiming is strengthens friendships:
52%
(only 4% says it hurts),

Strengthens Family relationships :37%

(only 2% said hurts)

More Good News
According to Barna
research,

the most common
way Millennials
(currently ages 18 – 29)
are blending their faith
and technology is through

digital
reading
of Scripture
https://www.barna.org/barna-update/millennials/640-how-technology-is-changing-millennialfaith#.UtAP_PRDthZ

Digital Scripture
just as many YouVersion
(the free Bible Phone app) downloads
as there are from Instagram




70% of practicing Christian
Millennials read Scripture on a screen.
(Do they connect to USCCB.org readings of the day?)





One-third of all Millennials says they read
sacred Scripture on a phone or online.
https://www.barna.org/barna-update/millennials/640-how-technology-is-changingmillennial-faith#.UtAP_PRDthZ

Even More Good News

Millennials are also heavy
users of online videos
pertaining to faith
54% of practicing
Christian Millennials
31% of all Millennials
About one-third of Millennials are
using online search to scope out a church,
temple or synagogue online—
56% of practicing Christian Millennials who do the same.
It may be that for Millennials, checking out a faith community
online, from a safe distance, is a prerequisite for the commitment of
showing up in person.
https://www.barna.org/barna-update/millennials/640-how-technology-is-changing-millennial-faith#.UtAP_PRDthZ

Just quick note on adult usage

Do the youth you know identify themselves as Catholic on their
social networks?

A few more comments ….
―I have two [Facebook] accounts.
One for my family, one for my friends.‖
Female (age 15):

(Parents, keep monitoring as you can!)

―And so now I am basically
dividing things up. Instagram is mostly for
pictures. Twitter is mostly for just saying
what you are thinking. Facebook is both of
them combined so you have to give a little
bit of each. But yes, so Instagram, I posted
more pictures on Instagram than on Facebook.
Twitter is more natural.‖
Female (age 16):

(More is more…)

―I have a Facebook, a Tumblr, and Twitter. I don’t use
Facebook or Twitter much. I rather use Tumblr to look for
interesting stories. I like Tumblr because I don’t have to present
a specific or false image of myself and I don’t have to interact
with people I don’t necessarily want to talk to.‖
Female (age 15):

(Different perspectives and new technologies will keep a-comin’)

A few quick quotes from


Are the 3
best ways to
communicate
with youth?

So, Social Media is 3rd….texting is 2nd…

But in person
is still best!
So, build personal
relationships, and use texting
and social media as
reminders and to help
maintain the personal
relationships!

Female (age 17):

“I don’t go on
Facebook, Twitter
or Instagram, I
prefer like talking to
people face-to-face.
Like
I don’t – I honestly
think that –
I probably like only
like talk to people
that I’m really close
to…”

OY&YAM
Connections
 Facebook
Google+ 
/ Pinterest
Blogsite 
Twitter

A Communications Prayer
Holy Spirit, you blessed the first disciples with the
power to spread God’s love throughout the world.

Give me a new power to proclaim your word
through my own unique gifts
and through the channels of clear communication.
Make me willing to receive that word as it enters my daily life.
Bless all who use their talents in the field of communications.
Guide those who send out the message and those who receive it,
so that all people may come to know your truth
and be renewed by your love.
We ask this through Jesus Christ, Our Lord. Amen.
(from the National Catholic Communications Office)

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