This document discusses the importance of celebrating small victories when starting an internet marketing business. It notes that most new businesses do not become profitable immediately, so having a positive mindset during slow periods is crucial. It recommends noticing and enjoying small milestones to boost morale and motivation as only the business owner understands the struggles. Verbalizing successes, even to skeptical friends and family, helps assess progress and appreciate one's own hard work.

1. Internet & Affiliate Marketing:
Celebrate The Small Victories

2. Most internet marketing ventures start as one-man
operations. When mistakes are made, you know who to
blame. But don't just beat yourself up, remember that
when progress is made, that was all you too. Celebrate the
small victories.

3. When you are just starting in internet marketing, keeping
a positive mindset can be a crucial ingredient of long term
survival. On or off the web, most new businesses do not
become profitable immediately. Sales can be mediocre as
your marketing campaign gets going, and if you didn't plan
ahead for this fallow period you may begrudge the out-of-
pocket expenses that arise. It is easy to get discouraged.

4. Worse, many marketers lack basic support and
encouragement. In a normal workplace there are other
employees to share the load and help solve problems. Not
so for most start-ups, and your personal support network
may lack enthusiasm. Your friends may think you're a
sucker involved with some newfangled scam. Your family
may worry that your seemingly unprofitable internet
career is interfering with your day job.

5. You must remember that you are your own manager, and
good managers care about their employees' morale and
motivation. Notice and enjoy the small milestones in your
business as they pass by, whether it is finally getting your
web design just right or suddenly nailing the top search
position on a good keyword. Reward yourself with a day
off or a good meal. Tell your friends about it even if their
eyes glaze over; you listen to their stories about their dull
jobs, right?

6. Verbalizing your success is for your own benefit, and it can
help you assess your accomplishments and know when
you've made real progress along your business plan. Don't
commit the common mistake of neglecting the hardest
working, most under-appreciated person in your employ -
yourself.

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