1. Advertising

2. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Bovee/Arens, 1992

3. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

5. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

9. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

12. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

13. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

14. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

17. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

18. Advertising is the nonpersonal communication of information, usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media

20. For the first few thousand years advertising promoted locations, services and “want ads”.

23. Location

24. Handbills and fliers to promote events or to recruit for the military

26. Ad about runaway slave - 1770

27. Since most products such as shoes and clothing were one-of and made to order you only needed to advertise where to order

28. Service

33. Let’s take a example The American auto industry

34. Production-oriented

35. Sales-oriented

36. Marketing-oriented

41. A Reeves ad

61. The use of sex appeal in advertising may appear sexist. That’s because it is – on a social level. But sex in advertising aims at instinct, and society is conscious, not subconscious.

62. Advertising often appeals to one gender at the social expense of the other.

104. Three out of four doctors recommend the major ingredient in Excedrin.

106. “ If . . .” The ultimate weasel word