Research shows that careers websites are the most valuable channel for candidates when they are learning about an employer, yet these sites remain notoriously undervalued by companies. This is the candidate’s shop window into your organization – pivotal to that ultimate decision to apply – and only a consumer-grade experience will satisfy candidates’ expectations and differentiate you from competitors. Cielo recently conducted an audit of the current careers website landscape to see what is out there, along with what works and what doesn’t. This deck will present those findings and share insights and examples you can use to review and refresh your own careers website.

1. 1WE BECOME YOU™
Building a High-Performing Careers Web Site

2. 2WE BECOME YOU™
TODAY’S PRESENTERS
Will Innes
Cielo
Kara McLeod
EY
Guest Speaker
Kumar Bhaya
Cielo

3. 3WE BECOME YOU™
CIELO IN APAC
PROVIDING MEDIUM TO LARGE SCALE, SINGLE & MULTI COUNTRY TA SOLUTIONS
7,500
annual hires
95%
direct delivery
16
countries
10+
languages
3
Delivery
Centres
10+
clients
Sample ClientsCoverage & Delivery
65% of roles we deliver are high value / niche positions

4. 4WE BECOME YOU™
CONTENTS OF TODAY’S WEBINAR
• The transforming world of talent acquisition
• Why careers sites are important
• Careers website research highlights
• Insights and three key takeaways

5. - Command & control structure
- Requisition based
- One size fits all approach
- Undefined Employer Brand
- Indirect: Over-reliant on
agencies
- Active candidates
- Inconsistent
- Paucity of data
- Single-channel
- Manual
THE OLD ‘RECRUITMENT’
- Communities & talent pools
- Segmented approach
- Full talent lifecycle
- Nuanced Employer Brand
- Direct: greater capability
- Active & passive candidates
- Consistent
- Data & metrics driven
- Multi-channel: incl. social media
- Underpinned by technology
THE NEW
‘TALENT ENGAGEMENT’
THE OUTCOMES
- Reduced cost and time to hire
- Improved candidate / employee &
leader/manager experience
- Better quality of hire
- Lower regretted attrition
- Recruitment prevention
- Internal mobility
- Destination employer
- Improved performance
THE TRANSFORMING WORLD OF TA
Generation &
skills gaps
Consumer trends &
the digital age
New technologies
new thinking
Gig Economy

6. 6WE BECOME YOU™
CANDIDATE EXPECTATIONS
KNOWLEDGE
ALWAYS ON
HAVE A VOICE

7. 7WE BECOME YOU™
TECHNOLOGY MARKET
Credit Will Saborio. Published on www.medium.com

8. 8WE BECOME YOU™
HOW DO CAREERS SITES FIT INTO THIS?
What?
The shop window to your careers. Your
core asset in describing the opportunities
and your key conversion point for your
recruiting activities – externally and
internally.
Why?
Users expect a consumer-grade
experience. They want to be wowed, and
they don’t have time to waste. We need to
create differentiated, simple experiences
for candidates, so they feel we made it just
for them.
Result?
Greater conversion rates of the right talent
from this key domain of your attraction and
sourcing strategies.

9. 9WE BECOME YOU™
ARE WE HAPPY?

10. 10WE BECOME YOU™
THE RESEARCH
• What good looks like
• Focus on effective
ROI
• 88 careers websites
• Collaboration
with Clinch &
Phenom People
• Year 1 baseline

11. 11WE BECOME YOU™
SCORING

12. 12WE BECOME YOU™
THE RESULTS
• 51% of sites provide a below-average candidate experience, with
many having long application processes.
• Few sites offer enhanced functionalities, i.e., smart search
(incremental, semantic, location-based, search within a search)
content personalization or access to genuine talent communities.

13. 13WE BECOME YOU™
EXPERIENCE
• Navigation & user journey
• Segmentation & personalization (content or jobs)
• Smart search and the application process
• Talent communities, social integration and events
62%AVERAGE SCORE
TOP TIP
Use abandonment rates as a
baseline and to spot problem areas

14. 14WE BECOME YOU™ Cielo, Inc.
GOOD PRACTICE: WELLSTAR
Smart and mobile first
Social integrated
Super rich content
Functional widgets
Communities and events
A consumer-grade website
plus a powerful new ATS
drives increased reach,
experience and
reputation for WellStar.
Digital campaign volume
nearly doubled in
December compared to
prior monthly averages.
+2 MINUTES
average time on site
+20%
increase in apply clicks
+5 LEADS
per open role

15. 15WE BECOME YOU™
GOOD PRACTICE: THERMO FISHER

16. 16WE BECOME YOU™
PERFORMANCE
• Technical performance
• Mobile experience
• Jobs and content search performance
82%AVERAGE SCORE
TOP TIP
Focus on audience needs, such as
limited access to desktop computer
for certain role types.

17. 17WE BECOME YOU™ Cielo, Inc.
HUAWEI AND KEYSIGHT CAREERS

18. 18WE BECOME YOU™
CONTENT
• EVP clarity and what’s in it for me
• Content relevance -- geo, functional & state
• Authenticity and quality
70%AVERAGE SCORE
TOP TIP
Ask for qualitative feedback:
Did users find the content
useful/inspirational?

19. 19WE BECOME YOU™
CONTENT - EY

20. 20WE BECOME YOU™
GOOD PRACTICE: FONTEM
16.9%
Returning visitors
0 to 2,000+
Visitors since launch
1m 27s
Average dwell time
Smart and mobile first
Inspiring content for change
Personal tone
Rich content
Talent communities

21. 21WE BECOME YOU™
ENGAGEMENT
• Social media & review sites
• Resources & events
• Chatbots
57%AVERAGE SCORE
TOP TIP
Integrate careers site into ecosystem,
like review sites or social channels to
deepen connectivity with talent.

22. 22WE BECOME YOU™
KEY INSIGHTS
• Listen to your audience
• Personalise the experience
• Engage more

23. 23WE BECOME YOU™
B e s p o k e
I m m e r s i v e
S i t e s
 Bespoke
immersive
careers sites
 Customize site
with high-end
design
 For those who
want something
different and
can afford it
P r e m i u m
S m a r t
S A A S S i t e
 Consumer
grade
experience on a
global level
 Ideal for best-in-
class, market
leaders
M i d M a r k e t
S m a r t
S A A S S i t e
 Mid market
Smart Website
 Ideal for those
seeking
sustainable
resourcing
through CRM
and latest tech
M i c r o s i t e s
 Bespoke, lite
brochure
career sites
 Ideals for those
who don’t need/
want CRM or
limited budget
L a n d i n g
P a g e s
 Agile, cost-
effective landing
pages
 Ideal for short-
term campaigns
or specific talent
segments
RANGE OF OPTIONS
From basic to comprehensive

24. 24WE BECOME YOU™
SMART SITE - MID MARKET
• Fast to implement, mid-market recruitment marketing automation
• Licensed-based, career marketing site
• CRM, CMS, content management, social optimisation, marketing
automation and talent communities
• Increased inbound conversion, improved candidate engagement &
satisfaction ‘out of the box”

25. 25WE BECOME YOU™
CMS &
Market
Internal
Mobility &
Referral
Hiring
Manager
Dashboard
Intelligent
Career Site
Talent
Pipeline

26. 26WE BECOME YOU™
CIELO WHITEPAPER:
AROUND THE WORLD IN 80 CAREERS SITES