The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders. This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.

1. Ball, Beer & Beats: How The Twins, Surly & Rhymesayers
Nurture Advocacy for Results
THE CICERON MBA

2. JOIN THE CONVERSATION
@CiceronHQ
#CiceronMBA

3. Andrew Eklund, Moderator
Ciceron, Founder & CEO
@aeklund
THE CICERON MBA
“Ball, Beer & Beats: How The Twins, Surly and
Rhymesayers Nurture Advocacy for Results”
On Twitter | @CiceronHQ | #CiceronMBA

4. STRATEGY
Binders of strategy do not create
success. You need a roadmap with
turn by turn directions.
EXPERIENCES
If you want exceptional results, you
must create exceptional experiences.
ADVOCACY
People who love your brand will
introduce you to your new customers.
CONSUMER INSIGHTS
It’s not a lack of data, but a lack of
insights that prevents you from
achieving your business goals.
THE CICERON PHILOSOPHY
What We Believe
#CiceronMBA

5. THE NEW MARKETING ECOSYSTEM
What We Do
Brand
Content
Conversation
Consumer
Insights
Business
Objectives
ExperiencesAdvocacy
Strategy
analytics
opt
im
ization
insight
s
analytics
opt
im
ization
insight
s
#CiceronMBA

6. #CiceronMBA
The Power of Brand Advocacy

7. #CiceronMBA
What Messages do Consumers Trust?

8. Ashanti Abdullah, Rhymesayers
Sales and Marketing Manager
Chris Iles, Minnesota Twins
Senior Manager of Corporate Communications
Mary Sellke, Surly Brewing
Events, Donations and Surly Gives a Damn
Coordinator
OUR PANEL
Andrew Eklund, Moderator
CEO & Founder, Ciceron
#CiceronMBA

9. #CiceronMBA
How are online fans different than
traditional fans?
Photo by peteSwede

10. #CiceronMBA
What ways do you ask your fans to act as
advocates?
Photo by Joe Bielawa

11. What responsibilities do you have to your
fan base?
#CiceronMBA

12. What impact will your advocates have on
the growth of your brand?
#CiceronMBA
Photo by Caleb Roenigk

13. 13
What gets you excited about where
digital is headed?
Photo by Jorge Elias

14. #CiceronMBA
CICERON DIGITAL SNAPSHOT
If you’re interested in seeing where you stand up against your
competition, email tiffani@ciceron.com for your free Ciceron
Digital Snapshot!

15. OFFICIAL MEDIA SPONSOR
@tcbmag | tcbmag.com