57% of marketers state measuring ROI as their top challenge. Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall. Ciceron is a full service digital marketing agency that specializes in all things digital, including digital strategy, consumer insights and brand advocacy.

1. Digital Strategy

2. Corporate Overview
Ciceron is one the oldest, privately-held digital agencies in the country, having been
in business since 1995. Our longevity is a testament to our ability to deliver results
for our clients through tumultuous change. Ciceron has remained consistent in
producing measurable, sustainable, and extraordinary value for our clients.
A digital strategy is the foundation for successful integration across business units
and customer touchpoints. A digital strategy identifies opportunities that align your
business needs with your customer’s goals. The strategy is dependent on people,
process, tools, and accountability. We bring all of this together into a clear and
actionable roadmap to execute your digital strategy.
We Build Brand Advocacy
Ciceron recognizes the extraordinary power of advocacy-based brand strategy in
today’s socially connected, digital world. People who love your brand will introduce
you to your new customers. Recommendations come from your advocates – a
network of highly satisfied, passionate and connected customers who love your
products and service.
“Ciceron
brought
us
to
a
whole
new
level
in
digital
strategy.
They
are
up
for
ALL
challenges
and
were
instrumental
in
developing
and
implementing
successful
search,
social
and
third
party
marketing
strategies.
They
are
truly
experts
in
Social
Media
Marketing
and
from
measuring
Social
ROI
to
developing
reputation
management;
they
will
bring
revenue,
engagement
and
success
to
your
company.”
Elizabeth
Hankey
Digital
Marketing
Manager
MLT
Vacations
Sole property of Ciceron, Inc.

3. Ciceron Digital Ecosystem
STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
competitive positioning
audience touchpoints
industry positioning
internal capabilities
target audiences
key performance indicators
Strategy
Digital Ecosystem
Consumer
Insights
iza
im
h
ht
s
tion
Business
Objectives
insig
s
o
op
community management
Brand
Content
ana l yt i cs
website
t
t
influencer relationships
campaign integration
recognition program
email architecture
Advocacy
reviews and stories
Experiences
Conversation
staff training
branded communities
mobile
SEO / SEM
media
Content may not be altered or reproduced without
proper attribution to Ciceron.
Strategy: We identify the opportunities
that arise at the intersection of your
business goals, your audience needs
and your ability to meet those needs.
Experiences: We ensure your existing
digital marketing programs are fully
optimized, uncover opportunities to add
value to your current experience, and set
you on a course to achieve advocacy.
Advocacy: We connect you with your
brand advocates, create programs and
experiences to energize those advocates
and convert advocate actions into insights,
understanding, and most importantly,
business results.

4. Ciceron’s Strategic Framework
Too often, strategies fail because they do
not consider all aspects of the organization
when developing the strategy. Success will
only come when you bring all these layers
together into a robust, integrated strategy.
How does Ciceron make this happen?
OPPORTUNITY
Real Opportunities. Real Results.
Opportunities become real only if your
business objectives align with your
customers’ needs and your ability to deliver
on those needs.
Internal Capabilities Drive Success.
Understanding the maturity of your internal
capabilities is an important consideration.
The readiness of your people, technology,
brand, and culture will shape a custom plan
to help you realize your digital potential.
Governance & Policy Support Scale.
Scaling your digital efforts is one of the
most challenging aspects of any digital
strategy. Creating policies and governance
models for your business is key to support
your digital strategy and allow for growth.

5. The Ciceron Approach
EFFORT
Assess
Prioritize
Launch
Optimize
• Identify business and customer needs
• Analyze market and competitive landscape
• Determine internal capabilities and readiness to execute
• Align opportunities to objectives and strategies
• Develop immediate action plan
• Provide future state channel roadmap
• Realizing the opportunities by executing immediate action plan
10% You
90% Ciceron
30% You
70% Ciceron
25% You
75% Ciceron
• Convert key learnings into meaningful and actionable insights
• Apply insights to enhance performance
40% You
60% Ciceron

6. Why is a Digital Strategy Important?
THE RISE OF DATA
Top 5 Areas for Increased Spending:
61%
Data & Analytics
60%
Marketing Automation
61%
of
marketers
plan
to
increase
or
maintain
their
spend
for
data
&
analytics
in
2014
58%
Email Marketing
Social Media Marketing
57%
Content Management
57%
Source: ExactTarget 2014 State of Marketing

7. Why is a Digital Strategy Important?
CONSUMER INSIGHTS & UNDERSTANDING
CMO Digital Ambitions
3-5 Years
Digitally Enabled Supply Chain
Workforce Aligned to Opportunities
Social Network Collaboration
Analytics & Insights
Integration of Cross Channel Touchpoints
Today
CMOs
want
to
put
the
components
of
a
strong
digital
strategy
in
place.
69%
11%
73%
13%
78%
20%
83%
13%
87%
16%
Sources: IBM Global C-suite Study

8. Why is a Digital Strategy Important?
ROI – RETURN ON INVESTMENT
Top Challenges in Marketing
57%
Measure ROI
44%
Grow Social Presence
Integrate w/ Sales
34%
Monitoring Social
57%
of
marketers
state
measuring
ROI
as
their
top
challenge
34%
Integrate w/ Offline
Lack of Resources
Lack of Budget
30%
28%
Specific ROI Challenges Include:
ü Tying efforts to actual business results
ü Analyzing unstructured data
ü Integrating data sources and CRM databases
25%
Source: The State of Social Marketing Study

9. Digital Strategy Clients
Due to the nature of this work, we
are unable to share specific client
examples. However, below is a list of
clients Ciceron has worked with to
develop a Digital Strategy:
•
•
•
•
•
•
•
•
•
•
•
•
AgStar
AmeriPride Services
CHS, Inc.
CSM Bakery Products
Delta Vacations
Hendricks Regional Health
Hollywood Fashion Secrets
Kona
MakeMusic
Meet Minneapolis
Minnesota Historical Society
National Institute for
Marriage & Family
• TIAA-CREF

10. Get Your Digital Strategy Started Today
Ciceron Strategy Services Include:
Contact Us Today
ü Digital Strategy
info@ciceron.com
612.204.1919
ü Social Media Strategy
ü Advocacy Strategy
ü Content Marketing Strategy
ü Campaign Strategy
ü Channel Strategies
- Email Marketing
- Mobile
- Search (SEO/PPC)
- Paid Media
- Design & Website Usability