Presentación empleada en la Jornada Técnica de FITUR 2016 organizada por la FFE (Fundación de los Ferrocarriles Españoles) y la Asociación Europea de Vías Verdes bajo el título “Greenways Outdoor: Vías Verdes sin fronteras ni barreras” para promocionar e impulsar las Vías Verdes como itinerarios ecoturísticos europeos.

1. SPECIFIC METHODOLOGY FOR CREATING
A TOURISM
PRODUCT BASED ON GREENWAYS
Madrid 21 of January 2016
Chus Blázquez
www.rutaspangea.com
@chuspangea
GREENWAYS OUTDOOR

2. Bicycle Tourism is BOOMING

3. UNIBIKE 2015

4. WTM 2015

5. Eurovelo
42 Countries
14 Long-haul
routes
70.000 km.

6. Cycling in Europe annually produces a direct economic
impact of 44,000 million €
GREAT WITH ECONOMIC IMPACT

7. 11.37
7.49
2.84
2.58
2.57
2.22
2.05
2.02
1.94
1.62
1.16
1.03
1.03
Germany
France
United Kingdom
Sweden
Holland
Finland
Italy
Poland
Hungary
Spain
Austria
Switzerland
Czech Republic
Revenues from cycling in Europe
Revenues in Billion
Source: Weston, et al. 2012

8. The project Greenways Outdoor is a new
opportunity for us to share our experience in
creating tourism product on Greenways

9. Rutas Pangea has been making bike tourism
products in Greenways for more 20 years

10. We are sure that Greenways
are a great potential for
local tourism developers:
small companies of
tourism, small hotels,
rural accomodations,
restaurants…

11. The greenways offer a wide spectrum of potential clients:
Families, kids, senior, disabled…
Nowadays this kind of tourism is becoming more and more popular

12. The most important.
Knowing the profile of the audience we are addressing.
We know the process of creating the tourist product.

14. Where they seek information

15. We know the special needs of these
clients
Zona taller mecánico
Recarga bicis eléctricas
Aparcamiento de bicicletas seguros

16. Intermodal

17. Transfers...

18. Luggage
transport

19. Accommodations

21. Features of the tourism product
Design
Health &
Safety
Price
Working with Tour
Operators
Customer service
Fun
Educational
Interactive
Memorable
Unique
respectful to
others
Meets the needs
of tourists
complying with the
law
identifying risks
minimising risks
Shows you
understand about
H&S
Afforable
competitive
value for money
saving money
Must be profitable
to all
communication skills
website
professional
entrepreneurial
quick
Makes the right first
impression
quality
attention to detail
good listener
on time
consistent
Shows you can be
trusted

22. Product Design in Greenways
To think
about at
each
stage of
the
Process
RESOURCES:
Internal vs. outsourced, availability, cost?
INDUSTRY AND OTHER STAKEHOLDER ENGAGEMENT:
Who, how, when?
CHALLENGES/RISKS AND CONTINGENCY:
What could go wrong at this stage and what can be done to avoid it?
VIABILITY:
Does the product seem like it has a reasonable chance of success at
this stage?
If not, is it worth continuing?

23. You should need to think about
The type of destination you work with on
Natural
destination
Cultural
destination
The types of tour operators and holidays
at your destination
mass-market
tour opetarors
Specialist
tour operators
Small group
tours
Tailor-made
holidays
DESIGNING THE EXCURSION
The key to success is to design an excursion that appeals to
tourists visiting tour destination

24. PRICE THE EXCURSION
You need to understand about:
distribution chain
& margins
payment
conditions
rack & net
rates p
costs & pricing:
what you can
control
costs & pricing:
what you cannot
control
The key to success is to make a profit while selling at an
attractive price to the ground agent, the tour operator
and the tourist.

25. Remember the importance of
segmentation, offering different
products to different clients

26. Giving value to our products and
targeting the deepest needs of
our customers

27. Many thanks!!
chus@rutaspangea.com
@chuspangea
www.rutaspangea.com