Charles McKay

Greater New York City Area United States

Market Insights | Customer Experience/NPS | Competitive Intelligence | Data Analytics | Profitable Growth Opportunities

Finance / Banking / Insurance

I am a market insights, customer experience management, and competitive intelligence expert. I have built and led centers-of-excellence for GE Capital, MasterCard and First Data to identify and assess strategic growth opportunities, drive customer focus, evaluate market and competitive trends, segment and target markets based on customer values and behaviors, and research customer preferences and attitudes. I have launched and led large-scale Net Promoter Score programs. I have developed and implemented multiple thought leadership based content marketing strategies. I have developed predictive models to identify client attrition risk and optimal product sequencing and bundling. RESE...