1.
Take Your Mobile
App Marketing
To Its “Next Level”
Helping Business Reach To Potential Customers

2.
13 Exact Steps To Follow
“
”

3.
1. Choose A Right Name
• Don’t make your app name too long, because the longer your app
name is, the more likely it will be rejected.
• Try to make your app name between 2-6 words and use no more
than 30 characters.
• The name of your app is also the brand of your app.Therefore,
you need to make your app name related to your business, which
is helpful for making people remember your app and business.

4.
2. Create An Elegant Icon
• Your app needs an attractive design. If you are not a designer, hire
a professional one, which is one of the best investments because
the better design your app has, the more people it will attract,
also the more you can earn from it.
• When design an app, ensure the design is coherent and different
parts of your app have the same feel.

5.
3. Make An Attractive Design
• Besides choosing a good name, creating an elegant icon is also
one of the ultimate guides on mobile app marketing.
• The first thing catching people’s eyes when they see your app is
its icon. If your app icon is not attractive, they don’t want to know
more about it, let alone install and use it on their devices.
• Ensure make an elegant icon for your app to attract more users.

6.
4. Enrich Useful Functions
• Functions are the core of apps. If an app does not have useful
functions, it will be abandoned by people who was attracted by its
impressive name, elegant icon or amazing design.
• Ensure your app has all the functions your target users need and
make it easier to use these functions, which is essential for app
marketing.

7.
5. Build A Quality Landing Page
• Build a quality landing page to show your ideas and make a
comprehensive introduction of your app is one of the best guides
on mobile app marketing, which is helpful to let people know
every aspect of your app clearly.
• When building a landing page, guarantee you have clearly
introduced your app with your target keywords included. Also,
ensure this landing page is well-designed and SEO-friendly.

8.
6. Create Social Media Accounts
• Create social media accounts for your app and ensure all the
accounts are active and widely-followed. As for social media, you
can try Facebook,Twitter,YouTube, Instagram, Pinterest, and
Google Plus. Publish posts, launch lucky draws, hold quick
competitions, release discount coupons on social media can help
you attract more users and make your app a success.

9.
7. Optimize User Experience
• The user experience of an app is the most important for its
success.Your app should be easy to use from the first second
people open it. Not all people will walk through you app like you,
but most of them will close and uninstall it once they find it is not
user-friendly.
• Once you have the first draft, spend a few dollars in asking UX
experts for their professional advice. Also, you can invite some
users to try your app and give their feedbacks.

10.
8. Collect Feedbacks
• Once you launch an app, the first thing is to try to reach your
audience.The second thing is to collect feedbacks to learn your
users’ voice.You can publish a post on your blog and social media
platforms to collect feedbacks.
• When get complains from users, you need to apologize first and
then assure that your will fix issues instantly. In this way, you can
leave a good impression on your users and keep them.

11.
9. Exchange Ads
• Exchange ads is one of the best and most cost-effective app
marketing guides, which doesn’t cost you a penny.
• You can choose a free service that allows developers to do free
tap exchange and trade clicks with other app developers. Also,
you can earn credits to show others’ app on your own app.

12.
10. Launch Press Release
• Publishing press releases is the best way to get popular and reach
out to all media portals.You can publish press release before you
launch your app to introduce what your app is all about, how it
can deal with issues, what people can benefit from it and how it is
going to stand our at Google Play Store and App store. In
addition, you can also launch press release when there is any
news about your app to improve your brand exposure.

13.
11. Publish Sponsored Reviews
• Publish sponsored reviews and guest posts is also useful for
marketing mobile apps. Once your app came into the world, write
some quality and comprehensive reviews on your app to
introduce your app. Moreover, you can also publish some guest
posts on famous sites to let more people know your app.
Remember to publish reviews and posts on websites that are
related to mobile apps.

14.
12. Advertise
• Advertise your app in Google Play and app business related
websites is another mobile app marketing guide. It is also one of
the most direct way to market apps. However, this is also a paid
marketing method.
• You need to choose advertise websites carefully and set app
description clearly and skillfully to attract people to click your ad
to learn more about your app.

15.
13. Do App Store Optimization
• After carrying out all the previous methods to market you app, you can also
try app store optimization service to improve your app visibility in search and
organic downloads.
• It is a prelonged process to market app via app store optimization. If you
don’t have enough time, you can choose to work with a reliable app store
optimization company.There are many companies dedicated to app store
optimization, making it difficult to choose a good one.You can search one
the web or go to this page to find the best one for you.

16.
References
• http://www.mobyaffiliates.com/blog/ultimate-guides-mobile-app-
marketing/
• http://www.smartappmarketer.com/mobile-app-marketing-free/
• http://www.apptamin.com/blog/app-marketing-strategy/

17.
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