Salesforce BDM Day Slides

1. Salesforce App Cloud
s.bansal@salesforce.com
Sanjay Bansal
Director – App Cloud Alliances

2. Session Objectives
By the end of this session, you will be able to…
 Understand what Salesforce App Cloud is
 Articulate the value and the differentiators
 Identify which of your accounts are ready for App Cloud opportunities

4. A Smarter World
Everyone and every
thing is connected
Mainframe /
Terminal
Client / Server
100K
mainframes
10MPCs
AI
IoT
Mobile
Social
Cloud
mobile phones
6B 75Bsmart things

5. Three Keys to the Connected Experience
Customer DataCustomer EngagementEmployee Productivity

6. But Building and Delivering Modern Apps is Hard
Your Company
Resulting from technical complexity and unfulfilled demands
Modern Apps
Connected
Mobile
Social
App Demand
Security
Legacy Tech

7. The Future of App Development Requires
a Connected Platform

8. Amazing Apps Run on the Salesforce Platform
force.com
Heroku
AppExchange
Data Management
Platform
CRM Data
IoT &
Social Data
Platform
Applications
Sales Marketing Community Analytics AppsService IoTCommerce Quip
Force.com
Heroku
AppExchange
Lightning

9. Features:
 Do-it-yourself
Benefits:
 Ownership of hardware and
software
 Granular control over
infrastructure and networking
Features:
 Virtual machines
 Managed storage
 Managed network
 Resource provisioning
Benefits:
 CapEx avoidance
 Utility pricing model
 Shared physical & network
layer security
Features:
• O/S stack control
• Middleware
• Basic runtime stack
• Increase elasticity control
• Developer controlled coding
environments
• Database resources
• Tools for testing
• Code in any language
Benefits:
 Rapid app development
 Developer productivity
 Add-on Ecosystem
On-Premise
Solutions
Infrastructure as a
Service (IaaS)
Platform as a Service
(PaaS)
Features:
 Multitenant architecture
 Fully managed cloud database
 Extended runtime stack
 Lightning Builders
 AppExchange ecosystem
 Public APIs
 Trust.salesforce.com
Benefits:
 Anyone can build apps
 Fast visual development
 Automatic upgrades
 Connected customer data
 Single view of all business data
Salesforce Platform
(PaaS+)
Features:
 Packaged apps
 Cloud-based
 Leverages cloud database
from underlying platform
 May be customizable
Benefits:
 Dependent upon underlying
cloud platform
Software as a
Service (SaaS)
The Cloud Ecosystem
Salesforce App Cloud - #1 Platform as a Service

10. Salesforce App Cloud is Your Fastest Path From Idea to App
Idea
Legacy App Dev 6-12 Months
App
Idea
Build App with
modern
frameworks
Connected Desktop and Mobile
Apps
install
complex
software
build
app
make it
mobile &
social
build &
test
security
buy &
setup
hardware
define
user
access
setup
reporting &
analytics

11. Common development platform for launching new apps
Apps bring new order to corporate reporting
23 apps developed and launched on Salesforce App Cloud so far and counting
Higher safety standards result from analyzing what happened, identifying trends, managing
compliance work and helping senior managers lead by example

12. “Salesforce was attractive as a partner, as the flexibility of its cloud-based platform would allow us to future proof
our investment. There was also a huge community we could tap into – both globally and locally – to help us
identify and adopt best practices”
Paul Foster, Sales Director for Tip Top
TipTop streamline Field Sales operations with powerful new app
The app combined with a new sales process has boosted efficiency by 20% and reduced each store visit by
up to ten minutes
It’s future proofed Tip Top’s field sales operations, giving it advanced capabilities and data to optimise
performance and sales
The intuitive and easy to use user interface sped training which resulted in 100% adoption

13. “Salesforce helps us build and
run apps at any scale”
ASDetect, built on Salesforce App Cloud, is an app to detect autism in young children
Early detection means early intervention, allowing for the best possible outcome for the child
The app is 81% accurate and has the potential to positively impact 1-3 % of the world’s population
The app feeds information back into Sales Cloud so OTARC can manage families’ data for a lifetime
Cheryl Dissanayake, Director

14. What does App Cloud Offer?
Development
Tools
Robust Cloud
Infrastructure
Deployment &
Management Tools
Platform &
Integration Services
IoT

15. Robust Cloud Infrastructure
Automatic
Upgrades
50 Major
Releases
(3x /year)
Multi-tenant
Infrastructure
Metadata-based
Single Code Base and
Shared Infrastructure
Open &
Extensible
Open Architecture
2800+ AppExchange Apps
Unbreakable
Customizations
Integrations and
customizations
auto-upgraded
Visualforce
transactions
per year
87B
15M
Custom
Database
Tables
Apex
transactions
per year
137B
600M
API calls
per day

16. Trust.salesforce.com Transactions Per Quarter Average Page Time
Trust: Our Highest Value
trust.salesforce.com
323B Transactions in Q2FY17
38% YOY Growth (Q2FY16-Q2FY17)
209ms Latency in Q2FY17
Flat (Reduction) YoY
API
Web

17. Extensive Testing and Certification Advantage
• Several customer-initiated
penetration tests per week!
• Hundreds of customer-
initiated audits per year
• Three major releases a year
• Focused penetration testing
with every release
• Hardened datacenters
• Patching and vulnerability
management provided by
SFDC
5,000+ Financial Services
Customers…
16 US Federal Agencies moving to our
cloud…
Architected for Security
Continuously Tested Most Trusted Certifications
Most Stringent Customer Sets
the Bar

18. Build Engaging Apps with Integrated Run-time Services
Mobile
SDK
Workflow
Engine
UI
Framework
Sharing &
Permissions
SearchAnalytics
Engine
Files &
Content
Management
Authentication
Collaboration
Services
Event Log
Framework
Integration
Services
API
Services

19. Go Faster with Salesforce Lightning
Experience | Builder | Ecosystem
Lightning App Builder Lightning Process Builder Lightning Design SystemLightning Components
Install or Create Your Own
Custom Components
Build Beautiful Mobile Apps
Employees Love
Automate Business Processes
Without Any Code
Deliver Apps With the
Same Look & Feel

20. Tightly connect any API-accessible
data source to Salesforce
Integrate in hours with point and click
tools and less code
Access external data in real-time,
without copying data to Salesforce
Connect multiple Salesforce instances
across your enterprise
Salesforce Connect
Deliver a connected enterprise app experience

21. Deliver Fully-Custom Mobile Apps with Mobile Services
Identity Private
AppExchange
Mobile
Notifications
Visualforce Lightning
Components
Mobile
SDK
Mobile
Dev Packs
Offline
Support
Geolocation Custom
Actions

22. Build Trusted Apps with Salesforce Shield
Deliver a new level of trust
Meet compliance in regulated industries
Built-in Platform Encryption and archiving of data
Extra security layer for your highly sensitive data
Real-time, dynamic Transaction Security
Mitigate risk with complete user behavior visibility
Rich usage analytics with Event Monitoring and Field
Audit Trail

23. Transform Connected Products into Engaging Experiences
IoT Cloud
Rapid Innovation
Low-Code technology accessible to business users
Events Per Day
14B
Customer Context
Combine CRM and device data for IoT decisions
Real-Time Engagement
Connect any device to systems of engagement

24. Everyone Deserves a Modern App
Boosting productivity, retention, and customer satisfaction
Apps
HR Customer
Supply
Chain
ITFinanceOps
HR Help Desk
Employee Intranet
Recruiting &
Onboarding
Performance
& Coaching
IT Help Desk / Self-
Service Community
Legacy Applications
Consolidation
Enterprise
Knowledge
Identity Management
Custom Web / Mobile
Applications
Business Agility
Layer
Asset & Facilities
Management
Financial Shared
Services
M&A Enablement
Customer Loyalty
Self-Service
Banking
Transportation
Services
eCommerce
Flight Management
Procurement
Vendor
Management
Transportation
Logistics
Contract
Management
Budget
Management
Contract
Management
Pricing
Billing
Management
Audit
Management

25. Executive Sponsorship
Drive Deep Discovery
Understand App Portfolio
Deliver Business Value
Shift focus to Innovation
App Cloud Spark:
Delivering a Complete Vision to Execution Plan
Value Engagement for Business Projects and Innovation
DISCOVERY
FINDINGS
APP
PORTFOLIO
PHASED DELIVERY
ROADMAP
BUSINESS
CASE
HIGH LEVEL
ARCHITECTURE
1 Week 2–3 Weeks 4–6 Weeks

26. Salesforce Named a Leader in Magic Quadrants by Gartner
Enterprise aPaaS, Worldwide and Mobile App Development Platforms
Analysts: Paul Vincent, Yefim V. Natis, Kimihiko Iijima, Anne Thomas, Rob Dunie, Mark Driver Analysts: Jason Wong, Van L. Baker, Adrian Leow, Joachim Herschmann
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not
endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.
Gartner Magic Quadrant for Enterprise Application
Platform as a Service, Worldwide March 24, 2016
Gartner Magic Quadrant for Mobile App Development
Platforms, June 15, 2016

27. Now that you have met App Cloud
Meet the results it delivers
• FAST
Build apps for customers and employees faster then ever with intuitive
visual and programmatic development in the cloud
• FLEXIBLE
Add an agility layer to modernize complex legacy environments with
an open and flexible architecture that’s ready for whatever comes next
• FUTURE-READY
Create an adaptable and sustainable innovation strategy that includes
continuous deployments and seamless auto-upgrades
• UNIFIED
Unify your stack on a common data model and management services
to improve control and visibility
• BUSINESS-FIRST
Align with business stakeholders through interactive app development
and transparency