2. In 2002, LinkedIn built a network for professionals. It was
revolutionary.
In 2010, Instagram took social and made it in-the-moment, and
experienced based.
In 2019, today’s generation expects social networks to be casual,
experience based, and dynamic, but professional networks haven’t
adapted.
The Professional Development Social Network 2
3. How do we take the concept of LinkedIn and
make it personal + relevant like Instagram?
The Professional Development Social Network 3
4. Chet – the new professional development network
The Professional Development Social Network 4
like Instagram.Live sharing
Focused Content
Discover
books, podcasts, courses, events. That’s it.
who’s reading the same book, taking the same course?Community
AI + Data + Machine Learning are core,
not adopted.
5. Landscape
P R O F E S S I O N A L
P E R S O N A L
H I G H
E N G A G E M E N T
( A C T I V I T Y
S H A R I N G )
L O W
E N G A G E M E N T
( E V E N T D R I V E N )
The Professional Development Social Network 5
