Keyword Research Basics: How To Find Great Keywords For SEO Marketing

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https://www.strategybeam.com/seo-marketing/ Keyword research is one of the most important parts of a great SEO marketing strategy. In about 10 minutes we will look at the basics of keyword research and how you can find the best keywords for your SEO efforts. Learn how to understand the needs of your customers, what SEO keyword research is, and the best types of terms you should use for your online marketing strategy. Don't waste time or money trying to write content without understanding what your customers are looking for. If you jump right into content creation, you could risk losing opportunities. Keyword research is the foundation for a successful SEO marketing strategy! ———————————— Additional Resources: ———————————— http://www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/ https://www.strategybeam.com/blog/4-remarkable-tips-to-boost-seo-with-advanced-internal-link-strategy/ https://www.strategybeam.com/blog/image-search-seo-matter-business/ https://www.searchenginejournal.com/seo-ux-work-together/199840/ https://www.semrush.com/blog/guide-create-relevant-content-ranks-converts/ ———————————— FACEBOOK: https://www.facebook.com/StrategyBeam/ TWITTER: https://twitter.com/CJGiarratana LINKEDIN: https://www.linkedin.com/company/27230333/ #KeywordResearch #SEOMarketing #SEO #Marketing #OnlineMarketing #DigitalMarketing #SEOCopywriting

Marketing

1.
KEYWORD RESEARCH & SEO
Where the magic happens

KEYWORD RESEARCH & SEO
» Content communicates answers
» Google relies on content to understand pages
» Optimize content for specific search queries
» Align to business needs & search intent

2.
WHAT IS KEYWORD RESEARCH?
How to find what matters

WHAT IS KEYWORD RESEARCH?
» Keywords match specific search queries
» Search queries show customer needs
» Align with business goals
» Rank in Google to drive qualified traffic

3.
LONG TAIL vs. SHORT TAIL KEYWORDS
What’s the best to focus on?

LONG TAIL vs. SHORT TAIL KEYWORDS
» Short tail keywords = more search volume
» Long tail keywords = user intent
» Long tail keywords = less competition
» Don’t focus on search volume
» Low competition > high search volume

4.
HOW TO FIND GREAT KEYWORDS (1)
Uncover gold in these mountains

HOW TO FIND GREAT KEYWORDS (1)
» Find a “seed” keyword
» Run through SEMrush & Keyword Planner
» Check keyword competition & search volume
» Record on Excel page

4.
HOW TO FIND GREAT KEYWORDS (2)
Use your competition

HOW TO FIND GREAT KEYWORDS (2)
» Find “look-a-like” websites
» Review competitor websites in SEMrush
» Identify keywords with low competition
» Look for keywords that rank and optimize

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Keyword Research Basics: How To Find Great Keywords For SEO Marketing

1. HOW TO DO KEYWORD RESEARCH FOR SEO

2. 1. KEYWORD RESEARCH & SEO Where the magic happens

3. KEYWORD RESEARCH & SEO » Content communicates answers » Google relies on content to understand pages » Optimize content for specific search queries » Align to business needs & search intent

4. 2. WHAT IS KEYWORD RESEARCH? How to find what matters

5. WHAT IS KEYWORD RESEARCH? » Keywords match specific search queries » Search queries show customer needs » Align with business goals » Rank in Google to drive qualified traffic

6. WHAT IS KEYWORD RESEARCH?

7. WHAT IS KEYWORD RESEARCH?

8. 3. LONG TAIL vs. SHORT TAIL KEYWORDS What’s the best to focus on?

9. LONG TAIL vs. SHORT TAIL KEYWORDS » Short tail keywords = more search volume » Long tail keywords = user intent » Long tail keywords = less competition » Don’t focus on search volume » Low competition > high search volume

10. LONG TAIL vs. SHORT TAIL KEYWORDS

11. 4. HOW TO FIND GREAT KEYWORDS (1) Uncover gold in these mountains

12. HOW TO FIND GREAT KEYWORDS (1) » Find a “seed” keyword » Run through SEMrush & Keyword Planner » Check keyword competition & search volume » Record on Excel page

13. HOW TO FIND GREAT KEYWORDS (1)

14. HOW TO FIND GREAT KEYWORDS (1)

15. 4. HOW TO FIND GREAT KEYWORDS (2) Use your competition

16. HOW TO FIND GREAT KEYWORDS (2) » Find “look-a-like” websites » Review competitor websites in SEMrush » Identify keywords with low competition » Look for keywords that rank and optimize